Experience

Pacha Soap Co.

• United States
• Consumer Goods
• 1 - 100 Employee

• President & Board Member

  • May 2017 - Present

  An active member of the board of directors for this ethically sourced, all-natural soaps and bath products company since 2017, I took the reins when the pandemic hit – and scaled our operations in record time. We’ve since doubled in size to accommodate unprecedented demand and growth that includes new channels and retailers – and are proud to deliver our Made in the USA products in a matter of days. Today, Pacha soaps can be found on the shelves of Big Box, Traditional and Grocery retailers including Costco, World Market, Walmart, Kroger and Whole Foods. In addition to guiding our diversification yielding a new product launch, contracts with national chains and the development of a sales force of brand ambassadors, I’ve built our C-suite leadership team and expanded our workforce to include high-performers spanning Marketing to Manufacturing to Finance. Visit us at www.pachasoap.com.



Encounter Telehealth

• United States
• Mental Health Care
• 1 - 100 Employee

• Interim Chief Operations Officer

  • Jan 2020 - Jun 2020

  Recruited by the Founder and CEO, I set this company on the path to next-level success amidst pandemic-era challenges for this startup providing telepsychiatry to residents of skilled nursing facilities, long-term care and assisted living facilities. By providing a business assessment, developing a brand proposition, assembling a strong leadership team and raising its first-ever round of seed funding – the company experienced rapid 30% growth in <1 year. Recruited by the Founder and CEO, I set this company on the path to next-level success amidst pandemic-era challenges for this startup providing telepsychiatry to residents of skilled nursing facilities, long-term care and assisted living facilities. By providing a business assessment, developing a brand proposition, assembling a strong leadership team and raising its first-ever round of seed funding – the company experienced rapid 30% growth in <1 year.



The VGM Group

• Waterloo, Iowa Area

• COO/Founder/Director of Development | Go-to-Market, Brand Marketing + Operations Strategy

  • 2013 - 2020

  When VGM Group approached me to reboot and acquire Simply Retail, I accepted the challenge – leading its brand relaunch to Simply Shops, a go-to-market strategy and providing operations leadership throughout. Recognizing how Medicare and Medicaid reimbursement models have changed, offered patients a unique one-stop service experience – providing healthcare systems with a framework for sustaining profit margins by sustaining patient satisfaction and reducing re-admittance penalties. This premier healthcare retail outsourcing company, VGM’s fastest-growing division, provides product development, clinical retail sales and consumer patient value training to referral authorities across a vast hospital network. HIGHLIGHTS: ☑ Lent expertise to grow company’s core DME business. ☑ Championed paradigm shift benefitting patients and healthcare systems alike to audiences at annual conferences and readers of leading healthcare publications. ☑ Coined “Caretail,” a term embraced as norm by industry and journalists alike to describe selling in a healthcare environment. ☑ Directed team serving as advisors to over 7K healthcare CxOs spanning hospitals, specialty clinics, pharmacies, DME stores and VGM’s other business entities.



Enlivant (formerly Assisted Living Concepts)

• Greater Milwaukee Area

• Division VP of Sales & Marketing | Transformational Sales Leadership + Growth

  • 2010 - 2013

  I was recruited to repair this assisted living company’s reputation following a flurry of negative media attention – achieved through a 4-state, town-by-town listening campaign and brand marketing strategy that restored confidence amongst communities, healthcare providers and patient families. HIGHLIGHTS: ☑ Reversed occupancy losses by regaining trust of hospital CEOs leading to referral list inclusion. ☑ Achieved licensure reinstatement by gaining City Council buy-in for turnaround plan. ☑ Stemmed staff exodus by designing and executing national leadership, sales, customer service and motivational training for healthcare operator and provider teams across 30+ communities. When our CEO was ready to sell, he relied on me to create a playbook used to improve performance across 800-assisted living units nationwide, share our turnaround story with prospective buyers, and provide data analyses key to a powerful, data-driven pitch.



Simply Retail Inc.

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Chief Operating Officer/Partner | Industry Transformation + Startup Sales + Operations

  • 2004 - 2010

  I launched the healthcare industry’s first one-stop-shop for patients – transforming healthcare retail operations into profit centers that strengthened the patient-product clinical connection, improved the customer experience and supported patient continuum of care. Our disruptive offering pioneered retail healthcare consulting, patient discharge equipment and product kiosks for 56 disease states featuring provider-recommended products. By 2010, Simply Retail was in 500+ hospitals nationwide. I directed day-to-day sales and operations, build a team of 15 sales reps from the ground up, and spearheaded our plan for growth.



Sunrise Senior Living

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Cluster Manager & Executive Director Mentor | Transformation Strategy

  • 2001 - 2004

  Recruited to repair this senior living community’s tarnished brand, I led a strategy that improved patient quality of care, grew our referral network and doubled residency. HIGHLIGHTS: ☑ Led analysis and due diligence for acquisition that grew footprint and revenues 2X. ☑ Earned President’s Club accolades. ☑ Increased bad debt collection 175% in one year. ☑ Boosted census 45%. ☑ Improved care response time 80%. Recruited to repair this senior living community’s tarnished brand, I led a strategy that improved patient quality of care, grew our referral network and doubled residency. HIGHLIGHTS: ☑ Led analysis and due diligence for acquisition that grew footprint and revenues 2X. ☑ Earned President’s Club accolades. ☑ Increased bad debt collection 175% in one year. ☑ Boosted census 45%. ☑ Improved care response time 80%.



Welcome to Our Home

• Hutchinson, Minnesota

• President & CFO | Industry Transformation + Investment Pitches, Sales, Marketing + Operations

  • 1999 - 2001

  I led development of a first-of-its-kind senior living community – the first ever built in an underserved small town with a population of <5K. We funded the construction and achieved profitability through outside-the-box-financing – achieved by tireless negotiations with government entities, pitches to local investors, and by relying on bank lending expertise from earlier in my career to capitalize on lesser-known finance instruments. In this role, I directed sales, marketing and operations infrastructure development, and spearheaded our pricing and growth plans for expansion into 16 small towns.