Experience

Faultless Brands

• United States
• Manufacturing
• 1 - 100 Employee

• Creative & Brand Manager

  • Mar 2022 - Present

  This role spans a large territory! So let me give you the highlights:- Lead and manage the creative team—comprised of a Sr. Graphic Designer, Graphic Designer, Social & Experiential Marketing Strategist, Digital & Social Media Strategist, and Product Photographer- Facilitate and oversee the execution of print and digital design collateral (website, email, print ads, trade show materials, catalog, etc.), social media content planning and strategy, influencer/affiliate marketing, and photography shoots- Attending and supporting Sales at tradeshows for various brands under Faultless- Create backoff dates and track deadlines to work within budget and timelines- Support creative vendor relations (including communication with Advertising agency, SEO agency, contract photography/videography, and various printing companies)- Communicate and work with department leads across the company to understand the full scope of each project (IT/web developer, procurement/purchasing, logistics, finance, manufacturing, and distribution/warehouse)- Research and recommend marketing strategies for B2B and B2C channels based on target audience per brand- Provide coverage for all design-related tasks to help support team creative efforts Show less

• Senior Graphic Designer

  • Apr 2021 - Mar 2022

  Oversee all aspects of creative for the Faultless Brands family of products, as well as internal projects for the company. This includes marketing materials for Trapp Fragrances, Bon Ami, Magic, Faultless, Niagara, Kleen King, Faultless Commercial line: - taking the lead on concepts, layout design, and branding for digital and print collateral (including websites, emails, packaging, in-store signage, sales decks, and social)- providing guidance, feedback, and mentorship for a Graphic Designer and Product Photographer who report to me.- managing vendor relations for external print and video projects (requesting dielines, sending out artwork files, giving approval on proofs, communicating with reps/press staff via phone and email // being on set for shooting, outlining storyboard, assisting with location/talent approval, art directing during shoot, providing feedback during editing process)- working with and providing support to our Digital & Social Media Strategist to plan and build digital content for our organic and paid social, B2B / B2C emails, and website (graphics and copy) across all brands- providing art direction and composition/styling assistance on set for our Product Photographer (in our on-site photography studio and on location)- working with internal sales team, customer operations lead, web developer, and marketing team to create sales pitch decks and product graphics for retailers- working with HR to develop graphics and content for internal events and announcements (via print posters, email blasts, and to be uploaded to our Intranet) - reporting to Director of Creative & Brand and VP of Marketing Show less

• Graphic Designer

  • Dec 2020 - Apr 2021



ashleyrenaedesign.com

• Kansas City, Missouri Area

• Graphic Designer & Art Director

  • May 2015 - Present

  Creating effective solutions based on client needs—including branding and identity, packaging, direct mail, website design, emails, and social media content. Creating effective solutions based on client needs—including branding and identity, packaging, direct mail, website design, emails, and social media content.



Mittera Creative + Tech

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Graphic Designer

  • Jul 2019 - Jul 2020

  Conceptualizing and implementing design solutions in a fast-paced environment from concept to completion for a variety of clients including Shell (Pennzoil, Rotella, Jiffy Lube, and Quaker State), higher education clients (Los Angeles Southwest College, St Mary’s College, and Wilson College), grocery store chains (Hy-Vee and Schnucks), and others. Marketing materials created ranged from campaign concepting (to finalize and pass off to client's in-house team to roll out), brochure and booklet layout design, custom conference and event swag (socks, tshirts, chapstick, portable power charger, etc), direct mail, digital slide deck templates, email marketing, website graphics / banners, display ads, social graphics and animations, in-store signage systems (hanging banners, floor stickers, window clings, etc). Show less



KC Ad Club

• United States
• Non-profit Organizations
• 1 - 100 Employee

• 2019-2020 President of Ad 2 KC

  • Jun 2019 - Jul 2020

  Leading our Ad 2 Kansas City council (comprised of 15 elected volunteer members) and being the liaison between the 32 & under members and our AAF-KC counterpart. Supporting and mentoring council on all Ad 2 KC events and initiatives—providing historic club knowledge and guidance when needed. Conducting monthly meetings that inform, update, and encourage collaboration between council members and volunteer committees. Leading our Ad 2 Kansas City council (comprised of 15 elected volunteer members) and being the liaison between the 32 & under members and our AAF-KC counterpart. Supporting and mentoring council on all Ad 2 KC events and initiatives—providing historic club knowledge and guidance when needed. Conducting monthly meetings that inform, update, and encourage collaboration between council members and volunteer committees.



Barkley

• United States
• Advertising Services
• 500 - 600 Employee

• Graphic Designer

  • Oct 2016 - Feb 2019

  Still working on the Payless team, my role has been expanded into a lead designer on the domestic site team. My responsibilities include overseeing product and lifestyle photoshoots, creating graphics and text layouts for stories on the Payless domestic website, and refining our user experience through all digital channels.

• Production Artist

  • Jul 2015 - Oct 2016

  Working within the Collective Studio, I help produce and edit graphics for the domestic and Canadian Payless Shoes website as well as assisting with Payless Shoes social media creative, display ads, and forward-thinking user experience projects.



Reactor Design

• United States
• Design
• 1 - 100 Employee

• Graphic Design Intern + Contract Designer

  • Aug 2014 - Aug 2015

  Collaborating with a design team and working individually to complete design projects by specific deadlines for a multitude of clients including Commerce Bank, KCDMA, and National Charter Schools. After graduation in May, I transitioned to a freelance designer to finish up my projects for their clients. Collaborating with a design team and working individually to complete design projects by specific deadlines for a multitude of clients including Commerce Bank, KCDMA, and National Charter Schools. After graduation in May, I transitioned to a freelance designer to finish up my projects for their clients.



The University of Kansas Libraries

• University of Kansas, Lawrence, KS

• Student Conservationist and Book Repair

  • Apr 2014 - May 2015

  Performing book repair and conservation treatments on materials from the University of Kansas Library general collections in order to increase access to and longevity of library materials. Performing book repair and conservation treatments on materials from the University of Kansas Library general collections in order to increase access to and longevity of library materials.



The University of Kansas

• United States
• Higher Education
• 700 & Above Employee

• KU Design Camp Resident Assistant

  • Jul 2014 - Jul 2014

  Acting as a role model and overseeing high school aged campers, lead group activities, and escort residents to events, meals, and classes. This camp was established to foster a deeper understanding of design processes and principles. Acting as a role model and overseeing high school aged campers, lead group activities, and escort residents to events, meals, and classes. This camp was established to foster a deeper understanding of design processes and principles.



The University of Kansas

• United States
• Higher Education
• 700 & Above Employee

• Food Board Manager

  • Mar 2012 - May 2014

  Addressing residents’ needs, managing a $85 thousand yearly budget for food and supplies by working with national food vendors and suppliers to maintain inventory levels, and overseeing kitchen procedures. Skills gained: leadership, time & task management, communication, organization Addressing residents’ needs, managing a $85 thousand yearly budget for food and supplies by working with national food vendors and suppliers to maintain inventory levels, and overseeing kitchen procedures. Skills gained: leadership, time & task management, communication, organization



America Reads Tutoring

• Hillcrest Elementary School, Lawrence, KS

• Elementary School Tutor

  • Aug 2011 - May 2012

  Main responsibilities include working with elementary age students one-on-one or in small groups to help increase their literary competency and encourage them to become more confident readers. Skills gained: patience, role modeling, friendliness, presentation Main responsibilities include working with elementary age students one-on-one or in small groups to help increase their literary competency and encourage them to become more confident readers. Skills gained: patience, role modeling, friendliness, presentation