Experience

Neotrust

• Brazil
• IT Services and IT Consulting
• 1 - 100 Employee

• Head of Sales

  • Oct 2022 - Present



Self-employed

• São Paulo, Brasil

• Consultant

  • Mar 2021 - Present

  Business plan preparation, model design, Market Fit Strategy, Pitch deck development and Market & competitor research analysis. Business plan preparation, model design, Market Fit Strategy, Pitch deck development and Market & competitor research analysis.



PiniOn

• Brazil
• Marketing Services
• 1 - 100 Employee

• Partner

  • Jan 2019 - Jul 2021

• Managing Director

  • Jan 2019 - Jan 2021

  Elaborate and execute business plan for v-tracker acquisition. Consecutive triple digits growth, through smarter and digital client journeys, aligned with the cloud computing infrastructure review (almost 50% savings). Delivered positive cash flow to the group for investment in new products.Key stakeholder in redesign product features, products claims, customer success approach, growth hacking, pricing, and sales team. Focus on digital marketing with ROI measurement always.

• CMO

  • Jun 2019 - Oct 2020



Airfluencers

• Brazil
• Advertising Services
• 1 - 100 Employee

• Partner

  • Jun 2015 - Jan 2019

• Partner and COO

  • May 2015 - Jul 2018

  Led Airfluencers in a major transformation architecting the product vision and strategy, providing clear direction to the business. Responsible for operations, business development, staffing and knowledge building working side by side with the customers to ensure efficiency and satisfaction through their digital transformation journeys, delivering smart and ideal set of services and innovation.



Nielsen

• United States
• Technology, Information and Media
• 700 & Above Employee

• Client Business Director Latam

  • May 2012 - Sep 2014

  Strategic client relationship and business development based on integrated solutions and win-win approach for Latin America region focused on L’Oreal, GSK and British American Tobacco. Leading the Nielsen multifunctional team across the region to bring the best of Nielsen to the client to help drive business performance.C-Level relationship within the clients, focusing in add value to their business objectives from a complex data source, such as advertising effectiveness, retail measurement, price and promotion optimization, consumer neuroscience, audience segments, supply chain, forecast for new product launch and others Show less

• Client Service Account Manager

  • Sep 2010 - May 2012

  Led the commercial relationship between Nielsen and Key Clients, global manufactures, supporting clients in solving critical business issues and create a long-term healthy relationship aimed to develop both the clients and Nielsen. Top management meetings and presentations influencing decisions and go to market strategies.Build and maintain deep pipelines of diverse talent, allocating the resources and rewarding effectively. Best practices in training and retaining a high performing team of fifteen direct reports. Show less

• Senior Client Services Executive

  • Jun 2008 - Sep 2010

  Account services for Kraft Foods and Mondelez accounts, supporting the client in executing their strategic marketing plans. Development of projects and business insights focused on complex data sets, price strategy, point of sales execution efficiency, assortment, categories growth drivers, launches testing and tracking consumer profile and brand positioning

• Senior Retail Services Executive

  • Feb 2005 - Jun 2008

  Responsible for Key retailers, with focus on strengthening partnerships, through market analysis followed by recommendations and action plans, resulting in formal acknowledgement of the clients.Developing of presentations, with estrategical informations analysis about the macro economical scenary, consumer market trends and consumer behavior, publishment of the cover article for the Super varejo Magazine, presentations done in the FGV University and congresses regarding the dynamic of mass consumption. Show less



GfK - An NIQ Company

• Germany
• IT Services and IT Consulting
• 700 & Above Employee

• Account Manager

  • Jan 2003 - Feb 2005

  Established, negotiated and grew partnerships with key accounts such as Colgate, Procter & Gamble and Coca Cola. Database and business integration for retail panels optimization and gain of productivity. Established, negotiated and grew partnerships with key accounts such as Colgate, Procter & Gamble and Coca Cola. Database and business integration for retail panels optimization and gain of productivity.



Investshop.com Brasil S/A

• São Paulo Area, Brazil

• Business Analyst

  • Jan 2002 - 2003



Patagon.com do Brasil S.A.

• Marketing Assistant

  • Apr 2001 - Jan 2002



TOTVS

• Brazil
• Software Development
• 700 & Above Employee

• New Business Analyst

  • Dec 1999 - Mar 2001



Oracle

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Sales Consultant Analyst

  • Apr 1997 - Nov 1999