Tanya Saxena
Digital Marketing Executive at RSTech Softwares- Claim this Profile
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Bio
Experience
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RSTech Softwares
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India
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IT Services and IT Consulting
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1 - 100 Employee
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Digital Marketing Executive
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Aug 2022 - Present
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BRYS CAVES, The Jungle Resort
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India
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Hospitality
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1 - 100 Employee
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Digital Marketing & OT Manager
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Oct 2020 - Present
Noida, Uttar Pradesh, India • Oversee and handle ongoing campaigns across different channels and company website which garnered more customers and revenue • Lead organisation’s digital team to conceptualize and coordinate promotion strategies in collaboration with team spanning sales, GM, and Director • Single handedly boosted revenue from organic search channels by 25% • Brainstormed strategy to streamline SEM channels, implement PPC campaigns and boost traffic by 1000% • Solicited user feedback and… Show more • Oversee and handle ongoing campaigns across different channels and company website which garnered more customers and revenue • Lead organisation’s digital team to conceptualize and coordinate promotion strategies in collaboration with team spanning sales, GM, and Director • Single handedly boosted revenue from organic search channels by 25% • Brainstormed strategy to streamline SEM channels, implement PPC campaigns and boost traffic by 1000% • Solicited user feedback and deployed tools like Google Keywords Planner, Google Trends, Google Analytics to generate relevant SEO content • Campaign creation in google ads with targeted/modifier keywords • Bidding management in manual or automatic • Centralized the company’s social media presence via flyers and use keywords to increase the reach of Company’s offers and Packages • Creative ideas for title description and images • Budget optimization in google ads • Deployed buffer to target leading social media channels & drive Brand visibility. • Identified specified travel sites as high-worth platforms to generate traffic Show less
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Tributum Consultants Pvt. Ltd.
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India
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Financial Services
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1 - 100 Employee
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Digital Marketing Executive
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Mar 2020 - Oct 2020
Noida, Uttar Pradesh, India • Persuade customers to buy or retain product or service by following a prepared script to give product reference information • Maintain database by entering, verifying, and backing up data • Maintain quality service by following organization standards. • Maintain technical knowledge by attending educational workshops; reviewing publications. • Contribute to team effort by accomplishing related results as needed
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Digital Marketing Manager
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Jan 2020 - May 2020
New Delhi, Delhi, India • Managing the campaigns • Increasing reach by different post strategy • Business strategy • Finding new strategies of organic traffic. • Creating Marketing Strategy. • Focus on Targeting Keyword
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Senior SEO Analyst
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Jul 2019 - Nov 2019
New Delhi, Delhi, India • Ongoing client support for SEO strategies • Finding new strategies of off page submission. • Work on inbound and outbound links • Image and alt tag optimization • Google Analytics &webmaster optimization. • Deep linking/link building
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Printland.In
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India
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Technology, Information and Internet
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1 - 100 Employee
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Social Media Manager
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Jul 2018 - Jun 2019
New Delhi, Delhi, India • Finding new strategies of off page submission • Website Building through WordPress • Participation in project planning, execution, and tracking • Develop topics for company’s target customers • Create and manage all published content • Manage Social media marketing campaigns
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Entrepreneur for E-commerce
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Sep 2016 - Feb 2018
New Delhi, Delhi, India
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Education
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JSS ACADEMY OF TECHNICAL EDUCATION, NOIDA
Master of Technology - MTech, Computer Science -
Sharda University
Bachelor of Technology - BTech, Information Technology -
Dehradun public school ghaziabad
XII, Physics