Tanya Saxena

Digital Marketing Executive at RSTech Softwares
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Contact Information
us****@****om
(386) 825-5501
Location
Ghaziabad, Uttar Pradesh, India, IN

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Experience

    • India
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Digital Marketing Executive
      • Aug 2022 - Present

    • India
    • Hospitality
    • 1 - 100 Employee
    • Digital Marketing & OT Manager
      • Oct 2020 - Present

      Noida, Uttar Pradesh, India • Oversee and handle ongoing campaigns across different channels and company website which garnered more customers and revenue • Lead organisation’s digital team to conceptualize and coordinate promotion strategies in collaboration with team spanning sales, GM, and Director • Single handedly boosted revenue from organic search channels by 25% • Brainstormed strategy to streamline SEM channels, implement PPC campaigns and boost traffic by 1000% • Solicited user feedback and… Show more • Oversee and handle ongoing campaigns across different channels and company website which garnered more customers and revenue • Lead organisation’s digital team to conceptualize and coordinate promotion strategies in collaboration with team spanning sales, GM, and Director • Single handedly boosted revenue from organic search channels by 25% • Brainstormed strategy to streamline SEM channels, implement PPC campaigns and boost traffic by 1000% • Solicited user feedback and deployed tools like Google Keywords Planner, Google Trends, Google Analytics to generate relevant SEO content • Campaign creation in google ads with targeted/modifier keywords • Bidding management in manual or automatic • Centralized the company’s social media presence via flyers and use keywords to increase the reach of Company’s offers and Packages • Creative ideas for title description and images • Budget optimization in google ads • Deployed buffer to target leading social media channels & drive Brand visibility. • Identified specified travel sites as high-worth platforms to generate traffic Show less

    • India
    • Financial Services
    • 1 - 100 Employee
    • Digital Marketing Executive
      • Mar 2020 - Oct 2020

      Noida, Uttar Pradesh, India • Persuade customers to buy or retain product or service by following a prepared script to give product reference information • Maintain database by entering, verifying, and backing up data • Maintain quality service by following organization standards. • Maintain technical knowledge by attending educational workshops; reviewing publications. • Contribute to team effort by accomplishing related results as needed

    • Digital Marketing Manager
      • Jan 2020 - May 2020

      New Delhi, Delhi, India • Managing the campaigns • Increasing reach by different post strategy • Business strategy • Finding new strategies of organic traffic. • Creating Marketing Strategy. • Focus on Targeting Keyword

    • Senior SEO Analyst
      • Jul 2019 - Nov 2019

      New Delhi, Delhi, India • Ongoing client support for SEO strategies • Finding new strategies of off page submission. • Work on inbound and outbound links • Image and alt tag optimization • Google Analytics &webmaster optimization. • Deep linking/link building

    • India
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Social Media Manager
      • Jul 2018 - Jun 2019

      New Delhi, Delhi, India • Finding new strategies of off page submission • Website Building through WordPress • Participation in project planning, execution, and tracking • Develop topics for company’s target customers • Create and manage all published content • Manage Social media marketing campaigns

    • Entrepreneur for E-commerce
      • Sep 2016 - Feb 2018

      New Delhi, Delhi, India

Education

  • JSS ACADEMY OF TECHNICAL EDUCATION, NOIDA
    Master of Technology - MTech, Computer Science
    2013 - 2016
  • Sharda University
    Bachelor of Technology - BTech, Information Technology
    2009 - 2013
  • Dehradun public school ghaziabad
    XII, Physics
    2008 - 2009

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