Associate Vice President

• Mar 2023 - Present

Co Managing Partner

• Jan 2022 - Mar 2023

We are the future-focused insight, strategy, and innovation people.Asia-Pacific, home to 60% of the world’s consumers, is rapidly changing. Keeping up with these changes, and then making sense of them, is what the TSI team does each day. What’s our secret? We’re based in Shanghai, APAC’s new R&D centre, with touchpoints throughout the region. TSI started with a simple premise: to understand Asian consumers, you have to be in Asia. That’s why we set up our headquarter offices in APAC’s new regional hub: Shanghai. Over the past several years, we’ve also developed an extensive network of partners across the region to truly understand consumer trends and market dynamics. We’ve answered key questions for brands in our work across Asia-Pacific. TSI’s completed work in most major Asian markets, including Australia, China, Hong Kong, Japan, Korea, Malaysia, New Zealand, Singapore, Taiwan, and Thailand. From bringing an Australian live lobster brand to China, through to identifying what the ideal sun care brand looks like for Japan, our regional experience is second to none. Show less

Director

• Feb 2021 - Jan 2022

Head of Innovation

• Jan 2019 - Feb 2021

Innovation Consultant (MBA Sustainability Consultancy Project)

• Jun 2018 - Sep 2018

Innovation Consultant, Innovation Capture & Company Culture

• Mar 2018 - May 2018

• Performed initial client assessment and analysis for qualitative and quantitative research • Conducted quantitative research into how well the organisation searches for innovation ideas • Performed a qualitative audit into the organisation's capabilities for selecting innovation, capturing ideas, and implementation into process and products. • Developed insights and recommendations for improvement in the organisation's internal innovation communication process and company culture. • Performed initial client assessment and analysis for qualitative and quantitative research • Conducted quantitative research into how well the organisation searches for innovation ideas • Performed a qualitative audit into the organisation's capabilities for selecting innovation, capturing ideas, and implementation into process and products. • Developed insights and recommendations for improvement in the organisation's internal innovation communication process and company culture.

Innovation Consultant, Social Entrepreneurship

• Jan 2018 - Mar 2018

• Responsible for creative design for presentation to Executive Office • Developed strategies for expansion in offering audiology services to more CCGs in the South West • Proposed solutions to address the NHS funding gap and channels for new revenue through brand development • Developed preventative care campaign strategy • Proposed branding strategy to redefine Chime to appeal to younger market • Responsible for creative design for presentation to Executive Office • Developed strategies for expansion in offering audiology services to more CCGs in the South West • Proposed solutions to address the NHS funding gap and channels for new revenue through brand development • Developed preventative care campaign strategy • Proposed branding strategy to redefine Chime to appeal to younger market

Design Director

• 2014 - 2018

Consulting Design Director Managing all aspects of creative design projects Creative Development • Conduct competitor’s research pertaining to brand and design aesthetics • Assist the strategy team in planning and preparing visuals for focus group discussion • Provide creative vision, execute designs and liaise with clients for briefing and sell creative work • Responsible for timeline adherence; ensure all design items are completed accurately and timely Consulting Design Director Managing all aspects of creative design projects Creative Development • Conduct competitor’s research pertaining to brand and design aesthetics • Assist the strategy team in planning and preparing visuals for focus group discussion • Provide creative vision, execute designs and liaise with clients for briefing and sell creative work • Responsible for timeline adherence; ensure all design items are completed accurately and timely

Design Director, Branding and Sustainability

• 2010 - 2018

Design and branding studio in Shanghai that focuses on sustainability Management & Leadership • Soliciting new client, draft proposals, plan project schedules, and approximate billable hours • Client management, establishing schedule, managing projects’ art budget • Commissioning designers, illustrators, writers and photographers Creative Development • Initiate competitors’ research pertaining to brand and design aesthetics • Conduct brand workshops for implementation of brand platform and defining design strategy • Coordinated all aspects of production; photo shoots, design and pre-press • Provide creative vision, art direction, design strategy and execution • Establish and maintain strong relationships with production vendors • Negotiate cost-efficient contracts and oversee to meet the highest production standards • Write and curate articles on sustainability and design for Greenologue’s social media platform Show less

Art Director

• Apr 2009 - Jun 2010

Art Director

• Jun 2007 - Jun 2009

Art Director

• Feb 2004 - May 2006