Experience

Cult Wines

• United Kingdom
• Financial Services
• 1 - 100 Employee

• Senior Product Manager

  • May 2023 - Present



AirAsia

• Malaysia
• Airlines and Aviation
• 700 & Above Employee

• • Mar 2022 - May 2023

  Worked with cross-functional teams on product GTM strategy, developed product roadmap and prioritised backlog based on market values and delivering effort；Broke down business objectives to actionable product development items and defined product success metrics using data facts to help with the user and revenue growth;Portfolio ranges in E-commerce, Online travel:- Product owner of airasia Gift: build a mobile gifting experience for airasia users across countries to drive user engagement;- Product manager of airasia Xpress: provide last-mile deliver services for both C-end and B-end users by connecting users to airasia drivers and 3PLs across different regional markets. Show less

• • Jun 2020 - May 2023

  Product Owner of AirAsia WeChat Mini Program 亚航微信小程序, extended the OTA business of Airasia Supper App to the WeChat ecosystem with 1B+ user base;Identified and translated business requirements to a business platform vision, planned, designed and delivered Flight and Hotel business units in the WeChat channel from 0 to 1;Worked with cross functional teams including regional senior executives to continuously deliver features and support millions sales in the WeChat ecosystem.



University of Sydney

• Australia
• Higher Education
• 700 & Above Employee

• UX/UI Designer

  • Jul 2019 - Feb 2020

  Led the design for Enterprise Systems Strategy team in an agile process Worked closely with the product manager to design an iOS/ Android mobile App Worked collaboratively with developers and testers to ensure product’s usability Performed research to collect users’ needs & pain points, understand internal values Demonstrated the product’s functions and features using mind-map, user-flow Created and defined the design guideline Produced high-fidelity UI designs employing multiple tools, created >100 screens Show less



GE Aerospace

• United States
• Aviation and Aerospace Component Manufacturing
• 700 & Above Employee

• UX Researcher

  • Jul 2019 - Dec 2019

  Masters degree Capstone project Research based project with GE Aviation Digital Team, I conducted research employing a range of design activities and methods. The purpose of this study is to provide a solution for creating a collaborative working environment in a multicultural participatory design process. Masters degree Capstone project Research based project with GE Aviation Digital Team, I conducted research employing a range of design activities and methods. The purpose of this study is to provide a solution for creating a collaborative working environment in a multicultural participatory design process.



HOME789

• Australia
• Real Estate
• 1 - 100 Employee

• • Feb 2019 - May 2019

  Worked as a consultant, strategically partnered to best craft the solution for a listed real estate company in Australia using Wordpress

• • Jun 2018 - May 2019

  Devised creative solutions for multimedia channels, Mobile App, WebsiteConducted UX research applying multiple design methodsBuilt information architecture using flowchart, wireframesCreated and defined the design standardProduced high-fidelity UI design employing Sketch, Photoshop and IllustratorDesigned page transition effects employing software PrincipleWorked collaboratively with developers to ensure the software development



Red Ant

• United Kingdom
• Software Development
• 1 - 100 Employee

• Digital Intern

  • Jun 2017 - Jan 2018

  Assisted to develop clients’ digital marketing strategy in Chinese market with focusing on the platform of Weibo and WeChat Prepared Brand’s weekly WeChat and Weibo posts’ visual content designing, generated >150 new followers from one WeChat post, grew >1000 additional followers under my management Conducted benchmarks analysis and desk research, strategically provided clients with comprehensive understandings regarding Chinese new media and solutions Assisted social media marketing campaigns online and offline, e.g. TMall livestreaming Prepared monthly reports of brands’ performance on Chinese social media platform and industry trends Show less



The American Chamber of Commerce in Shanghai (AmCham Shanghai)

• China
• Non-profit Organization Management
• 1 - 100 Employee

• Internship of Content Development

  • Sep 2016 - Nov 2016

  Performed market research and analysed information from publicly available English and Chinese sources Worked with Chamber staff to develop operational action plan for 2016 Assisted to plan and organise annual events Performed market research and analysed information from publicly available English and Chinese sources Worked with Chamber staff to develop operational action plan for 2016 Assisted to plan and organise annual events



Vandusen Enterprises Inc

• United States
• Apparel & Fashion

• Sales-Working Holiday

  • Jun 2014 - Sep 2014

  Work and travel program at Michigan, United States Work and travel program at Michigan, United States