Experience

Lemon

• United States
• Financial Services
• 100 - 200 Employee

• PR Manager

  • Jul 2022 - Present



GRUPO MUCHNIK

• Argentina
• Public Relations and Communications Services
• 1 - 100 Employee

• Project Leader

  • Jun 2021 - Jul 2022

  Responsible for the esports & gaming area of Lemon Cash reporting directly to the VP of MKT and leading the brand, acquisition, content, social media, partner and influencer conversations, strategies and activities, as well as monitoring of results and key indicators for business impact reporting and dashboards. Achievements: local esports team "9z Team" and the community of streamers: "La Esquina" and "MKN". Planning of the local PR communication strategy and design of tactics to promote the brand and build trust in the markets of interest (Brazil, Argentina and Colombia). Confection of content on blockchain, crypto, entrepreneurship and technology. Main accounts: Lemon Cash, Payoneer, Interbanking, Fundación Endeavor and Hipcam. Show less



Market Cross

• Argentina
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Coordinator

  • Jul 2018 - Jun 2021

  Since February 2020 I have been the direct link between the agency and the PR Manager of NVIDIA GeForce/Consumer LATAM and have coordinated both strategy and press activities for SPLA. I have been working as Account Coordinator for the regional PR teams in 6 countries for NVIDIA GeForce/Consumer and Enterprise, Aptos in 5 countries as well as Worldline. The specific tasks performed and managed have been: • PR team coordination in 6 countries (Brazil, Mexico, Argentina, Chile, Peru, Colombia): knowledge of the media map and editorial structuring in LATAM. • Design, planning, coordination and execution of communication and PR strategies for Latin America. • Planning and coordination of press, content creators and influencers in Latin America: Media tours, relationships, conferences, international/local events, Content Partnerships and PR initiatives. • Coaching executives and influencers to give constructive feedback: Media Trainings. • Measurement and reporting on each PR campaign. At the same time, I have participated in creating new business opportunities for the agency and in generating new prospects. Show less

• Account Manager

  • Feb 2016 - Jul 2018

  In my role as Account Manager I was responsible for the proper execution of the communication strategy for technology and gaming accounts for the country entrusted to me. In addition, I had the first experience as regional coordinator with RedFox Games for 5 countries, which opened up the possibility of knowing new ways of communication and networking with contacts in this industry in LATAM. I developed the following tasks, mainly for NVIDIA (Consumer/GeForce and Enterprise), Tinder, Avast, Worldline and Unify in Argentina, Logitech in Colombia (PR & Social Media) and RedFox Games for the region (Mexico, Argentina, Chile, Colombia and Peru): • Planning and management of communication strategies for PR and Social Media. • Search and networking with content creators, influencers and key journalists for the proper development of communication campaigns.• Management of interviews, product reviews, video games, hardware and software. • Development and creation of contents, press releases, opinion columns, articles of interest and media alerts. • Development of case studies , media briefs and media trainings. • Organization and budget for events, press conferences, tours, visits and PR initiatives. Show less

• Account Assistant

  • Sep 2015 - Feb 2016

  Having started as an Account Assistant in the agency allowed me to expand my experience in communication. I provided support to different B2B and BTC technology companies such as Avast, Atos Group and Softland for Argentina, as well as Teradata in Chile and CANON for the whole region, developing mainly the following tasks:• Interviews and relationships with journalists. • Monitoring, clipping and follow up. • Preparation of monthly and quarterly reports. • Development of competence matrix. Show less



TGKHost

• Technology, Information and Internet

• Comercial

  • Jun 2015 - Sep 2015

  TGKhost, hosting agency. • Creation and management of advertising, communication and marketing actions • Responsible for the contact with the client and for the preparation of commercial proposals • In charge of managing the company's social media. • Negotiation of service contracts. TGKhost, hosting agency. • Creation and management of advertising, communication and marketing actions • Responsible for the contact with the client and for the preparation of commercial proposals • In charge of managing the company's social media. • Negotiation of service contracts.



Punto Rojo

• United States
• Internet Publishing
• 1 - 100 Employee

• PR Manager

  • Mar 2015 - Sep 2015

  • Content creation in the Blog about SEO and SMO topics in order to achieve achieving recognition in the digital market. • Optimization of PR content to obtain greater SEO benefit (Link, anchor text, position, Keywords, images, extension and others). • Planning of the agency's communication strategies. • Content creation in the Blog about SEO and SMO topics in order to achieve achieving recognition in the digital market. • Optimization of PR content to obtain greater SEO benefit (Link, anchor text, position, Keywords, images, extension and others). • Planning of the agency's communication strategies.



OPEN GROUP - Consultores en Comunicación

• Argentina
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Assistant

  • Apr 2014 - Dec 2014

  Accounts: Michelin Argentina, Aon (Risk and Hewitt), Masisa Argentina, Barugel Azulay, Espacio Pla, AzkoNobel (Alba-Cetol-Pinturerías del Centro). • Elaboration of communication proposals and/or specific actions. • Creation of media and journalist profiles. • Creation of media plans for sending information according to the subject matter and objective. • Preparation, sending and writing of Press Releases and Newsletters. • Proactive monitoring of graphic and online media on account mentions, competition and/or notes of interest. • Management of notes and interviews in the media according to the specific requirements of the account. • Follow-up of information sent to selected journalists. • Preparation of monthly reports. • Budget and schedule (Activities, important dates, actions). • Updating of contact data and lists, both of media (graphic and digital) and journalists, according to the needs of each accounnt and its action. • Development of the Competence Matrix (Monitoring and monthly report on media appearances) Show less