Experience

Environmental Volunteers

• United States
• Education Administration Programs
• 1 - 100 Employee

• Consulting

  • 2014 - Present

  Deliver customer briefing support for networking client. Developed and delivered communication plan for education sector non-profits. Executed social and branding strategy with goal of improving enrollment in summer programs to increase funding sources. • Redesigned and implemented social media plan based on new recommended approach; evaluated website redesign. • Revised and updated branding plan and created new branding model. • Gained community awareness through free activities and creative use of various public forums.



DynEd International

• Software Development
• 1 - 100 Employee

• Vice President, Marketing and Strategic Initiatives

  • 2011 - 2013

  Led all aspects of global marketing for education start-up company, including branding, product design and positioning, content development, launches and channel marketing programs. • Created branding/naming/positioning strategy for new mobile learning product lines; positioned new products. • Designed messaging strategy to target education markets globally, including a significant presence in China. • Managed global development team in the design and implementation of a mobile language learning application. • Led planning and creation of web design/graphic layout/animation for education-based software products; ensured consistency of content across marketing activities.



Hewlett Packard Enterprise

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Manager, Strategy, Planning and Operations

  • 2006 - 2011

  Enterprise Servers, Storage and Networking Division Drove cross-organization initiatives to assess enterprise product investment opportunities and improve efficiencies. • Project-managed portfolio business model across product marketing and R&D to measure ROI and life-cycle efficiency of technology investments. • Developed cross-division investment process to identify strategic product development opportunities. • Managed unified product roadmap for the enterprise business, aligning product investments across the portfolio. Technology Systems Group - Americas Region Led teams responsible for regional growth planning, and channels lead management. • Managed 300% increase in quantity and quality of sales leads to indirect channel for enterprise business. • Developed growth model, adopted and implemented by region sales management, to prioritize and focus investment in highest-return opportunities. • Assessed enterprise storage alternatives for US market highlighting shift in sales approach; approach adopted in the region. • Drove creation of new a SMB marketing program for the North America region to expand sales through the channel to the SMB segment.



Zindigo, Inc.

• Los Gatos, CA

• Vice President, Marketing and Operations

  • 2000 - 2006

  Led team of consultants and managed specific projects that included strategic marketing, marketing programs, partner marketing and product launches. Clients included HP, Informix and one of the first cloud start-ups, Loud Cloud. • Redefined Executive Briefing Center program model; distilled complex content into key concepts, crafting concise, compelling messages tailored to specific customer audiences and delivered via the most effective media. • Designed launch of new partner alliance program to increase client’s share of business with strategic partners, resulted in 15% increase in new business. • Developed partner strategy for new HP Itanium chip program including recruitment program for new ISVs.



MagPi South Africa

• Mobile Gaming Apps
• 1 - 100 Employee

• Director, Channel Marketing

  • 1998 - 2000

  Led team responsible for the planning, development and execution of partner sales and marketing programs with major systems and software partners (HP, Sun, IBM, Compaq, SAP); grew Informix share of business by 20%. • Successfully restructured and revitalized the channels marketing program, launching a tiered structure to reach a broader range of partners with a higher level of service. • Developed co-marketing strategies and deliverables for data analytics partners, resulting in improved partner alignment and increased sales.



Apple

• United States
• Computers and Electronics Manufacturing
• 700 & Above Employee

• Marketing Manager, Developer Relations

  • 1994 - 1998

  Led team in the design of an effective communications plan for the Apple developer community, incorporating corporate-based messaging. • Managed delivery of Apple Worldwide Developer Conference, with over 5000 attendees, resulting in 10% increase in software product deployment and $1M cost reduction in program delivery. Marketing Programs Manager, U.S.A. Marketing • Planned, designed, and managed cross-business marketing programs and events to generate new customer leads and enhance awareness of Apple products. • Increased industry awareness of Apple products for key strategic markets such as education, small and medium business, technical computing, and enterprise. • Developed software partner marketing initiative focused on the adoption of a new Apple hardware platform, resulting in 30% increase in partner adoption.