Ligia Lotério

Director Search Engine Optimization at uSERP
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Contact Information
us****@****om
(386) 825-5501
Location
BR
Languages
  • English Native or bilingual proficiency
  • Spanish Elementary proficiency
  • French Elementary proficiency
  • Portuguese Native or bilingual proficiency

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Isabela Serpa

A Ligia é uma excelente profissional de Marketing e uma ótima parceira de trabalho. Possui grande domínio na área de SEO e tem trazido excelentes resultados nas frentes B2B e B2C da VAGAS, com crescimento constante nas duas frentes e sempre propondo melhorias para que o cenário se mantenha assim. Além disso, ela é altamente qualificada para apoiar em outras frentes do Marketing, sempre estudando e buscando conhecimentos para ampliar o seu portfólio profissional, além de ter muita facilidade em aprender, testar e fazer acontecer. A Ligia também possui um olhar muito voltado à inovação, buscando trazer projetos que sejam positivos para SEO, e que ao mesmo tempo contribuam para otimizar a vida do nosso público, sendo peça fundamental para a empresa tanto do ponto de vista de tráfego e relevância, como na parte de autoridade. Trabalhar com a Ligia é ter a segurança de que os prazos serão sempre cumpridos e as entregas terão a qualidade esperada. Além disso, ter uma pessoa tão organizada e disposta a ajudar no time, faz toda a diferença.

Mariana Amorim

Ligia sempre me surpreendeu muito, tanto profissional, quanto pessoalmente. Amiga, carinhosa e com um coração enorme, se dedica a tudo aquilo que se propõe a fazer. E faz com uma excelência ímpar. Pude acompanhar sua trajetória como uma repórter dedicada e, depois, como uma editora exemplar. Em ambas experiências, o prazer foi enorme.

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Credentials

  • Advanced Competitive Research Practices
    Semrush
    Sep, 2023
    - Nov, 2024
  • SEMRush Site Audit Exam
    Semrush
    Sep, 2023
    - Nov, 2024
  • Google Analytics 4
    Google
    Jun, 2023
    - Nov, 2024
  • PMI Citizen Developer Foundation
    Project Management Institute
    Jan, 2022
    - Nov, 2024
  • SEO Manager Certification
    Blue Array SEO
    Jun, 2020
    - Nov, 2024
  • Content Marketing
    Rock Content
    Jan, 2018
    - Nov, 2024
  • Content Production
    Rock Content
    Jan, 2018
    - Nov, 2024
  • Linguaskill - C1 or above
    Cambridge Assessment English
    Feb, 2021
    - Nov, 2024
  • Introduction to Data Studio
    Google
    May, 2020
    - Nov, 2024

Experience

    • United States
    • Marketing Services
    • 1 - 100 Employee
    • Director Search Engine Optimization
      • Nov 2023 - Present

    • Writer and Marketing Consultant
      • Jan 2016 - Present

      SEO optimization services for companies, such as Bayer, Vigor, SA365, and Women Friendly. SEO optimization services for companies, such as Bayer, Vigor, SA365, and Women Friendly.

    • United States
    • Software Development
    • 400 - 500 Employee
    • SEO Coordinator | Global
      • Oct 2022 - Nov 2023

      - Global B2B SEO strategy (on-page, off-page, and technical) - International SEO focus (US, LATAM, and Brazil) - Lead and pipeline-focused strategy - Webinar production and management - Close collaboration with Paid, Product, Content, and Sales teams

    • SEO Expert | Global
      • Nov 2021 - Sep 2022

    • Brazil
    • Technology, Information and Internet
    • 700 & Above Employee
    • SEO & ASO Specialist
      • Dec 2019 - Nov 2021

      - B2B and B2C SEO strategy for the largest ATS and job vacancy platform in Brazil. - Close collaboration with the Product team to prioritize SEO roadmaps. - Creation of a job description library that increased organic traffic by 160%. - B2B and B2C SEO strategy for the largest ATS and job vacancy platform in Brazil. - Close collaboration with the Product team to prioritize SEO roadmaps. - Creation of a job description library that increased organic traffic by 160%.

    • Brazil
    • Advertising Services
    • 100 - 200 Employee
    • Marketing Content Manager
      • Jul 2018 - Dec 2019

      - Managing the entire content and SEO strategy for informational websites. - Data analysis and leadership of a team of writers, developers, and interns. - Managing the entire content and SEO strategy for informational websites. - Data analysis and leadership of a team of writers, developers, and interns.

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • SEO writer
      • Aug 2016 - Jul 2018

      Long-form and SEO content writing and optimization, interviews, and event coverage. Long-form and SEO content writing and optimization, interviews, and event coverage.

    • Brazil
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • PR executive
      • Jan 2016 - Aug 2016

      Public relations for John Deere, Yara Brasil, Galvani, and Transparency International. Public relations for John Deere, Yara Brasil, Galvani, and Transparency International.

    • Brazil
    • Newspaper Publishing
    • 700 & Above Employee
    • Journalist
      • Jan 2015 - Jan 2016

      Producing, investigating, and writing for the most popular Brazilian newspaper company. Producing, investigating, and writing for the most popular Brazilian newspaper company.

  • Self-employed
    • São Paulo (SP) - Brazil
    • Ballet and Jazz Teacher
      • Jan 2009 - Dec 2015

      Ballet and Jazz classes for children, teenagers, and adults. Ballet and Jazz classes for children, teenagers, and adults.

Education

  • CXL
    SEO Link Building
    2021 - 2021
  • CXL
    Google Ads
    2021 - 2021
  • CXL
    Landing Page Optimization - CRO
    2021 - 2021
  • Rio Branco College and Rotary São Paulo
    Complementary Course, Social Media
    2016 - 2016
  • Rio Branco College and Rotary São Paulo
    Communication Degree, Journalism
    2012 - 2015

Community

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