Experience

LIVE PH

• Philippines
• Events Services
• 1 - 100 Employee

• Senior Creative Writer

  • Jul 2023 - Present



Qwerty Digital

• United Arab Emirates
• Marketing Services
• 1 - 100 Employee

• Social Media Manager

  • Mar 2023 - Jun 2023

• Copywriter

  • Dec 2022 - Mar 2023



McCann Worldgroup

• Advertising Services
• 700 & Above Employee

• Experience Design Specialist

  • Apr 2020 - Mar 2023

  • Develops content plans, templates, guides, and manuals that meet the needs/requirements of brand briefs and campaign objectives. • Creates content strategies that cohesively complement channel strategies and administers creation of content calendars and visual guides that are effective and aligned with the brand's tonality and personality. • Devises creative solutions encompassing brand planning requirements under (1) social content development and production, (2) digital display, (3) website/app, and (4) email marketing. Notable brands include NANKID, Bear Brand, Ayala Malls, Ayala Land Inc., Tuseran Forte, Decolgen Forte, and Dolfenal Show less



Waking Giants by Grant Difford

• New Zealand
• Business Consulting and Services
• 1 - 100 Employee

• Social Media Manager

  • Feb 2022 - Sep 2022

  • Generated monthly content for Waking Giants/The Leadership Toolbox and Ronhill New Zealand using Canva with ideation and copywriting involved. • Increased KPIs on core audience and growth, website traffic, and lead generation and sales. • Generated monthly content for Waking Giants/The Leadership Toolbox and Ronhill New Zealand using Canva with ideation and copywriting involved. • Increased KPIs on core audience and growth, website traffic, and lead generation and sales.



Xiklab Digital

• Philippines
• Advertising Services
• 1 - 100 Employee

• Community Manager

  • Sep 2018 - Feb 2020

  Formerly known as Snapworx Digital Inc. • Set and implemented communication strategies on social media channels like Facebook, Instagram, Twitter etc. that are aligned with client's objectives • Worked together with creative designer to develop engaging text, image and video content for social media • Responded to customer queries and complaints in a timely manner • Monitored, summarized and reported on positive as well as negative feedback received • Managed and reported on digital promos and contests sponsored by the brand • Participated and covered brand-initiated events for Facebook Live, and/or Instagram Live • Stayed up-to-date with digital technology trends Notable accounts: Wrangler Philippines, Bonifacio High Street, JCB Philippines, Charles & Keith Philippines, Pedro Philippines, and Texas Roadhouse Philippines. Show less