Consultant

• Oct 2023 - Present

Startup Growth Mentor

• Oct 2023 - Present

Startup Mentor - UCL Hatchery

• Sep 2023 - Present

Full Stack Growth Marketing Consultant

• Jan 2022 - Present

As a Growth Marketing Consultant, I provide services to companies in MENA region, whether as part of their in-house team or as a management consultant in charge of growth marketing execution, mainly focusing on providing: - Growth Marketing Management - Conversion Rate Optimization - Performance Marketing & Paid Growth - Search Engine Optimization & Organic Growth - Data-driven Content Marketing - Growth Marketing Strategy & Project Management - Team Leadership of… Show more As a Growth Marketing Consultant, I provide services to companies in MENA region, whether as part of their in-house team or as a management consultant in charge of growth marketing execution, mainly focusing on providing: - Growth Marketing Management - Conversion Rate Optimization - Performance Marketing & Paid Growth - Search Engine Optimization & Organic Growth - Data-driven Content Marketing - Growth Marketing Strategy & Project Management - Team Leadership of Growth taskforce Show less As a Growth Marketing Consultant, I provide services to companies in MENA region, whether as part of their in-house team or as a management consultant in charge of growth marketing execution, mainly focusing on providing: - Growth Marketing Management - Conversion Rate Optimization - Performance Marketing & Paid Growth - Search Engine Optimization & Organic Growth - Data-driven Content Marketing - Growth Marketing Strategy & Project Management - Team Leadership of… Show more As a Growth Marketing Consultant, I provide services to companies in MENA region, whether as part of their in-house team or as a management consultant in charge of growth marketing execution, mainly focusing on providing: - Growth Marketing Management - Conversion Rate Optimization - Performance Marketing & Paid Growth - Search Engine Optimization & Organic Growth - Data-driven Content Marketing - Growth Marketing Strategy & Project Management - Team Leadership of Growth taskforce Show less

Continental Startup Jury

• Jul 2023 - Present

Startup Growth Mentor

• Aug 2023 - Present

Startup Judge

• May 2022 - Present

Startup Growth Mentor

• Jan 2023 - Present

Startup Mentor

• Jan 2023 - Present

Marketing Career Mentor

• May 2022 - Present

Managing Partner

• Apr 2020 - Present

OPPA! is a full-stack growth marketing agency with a global portfolio of clients and a straightforward focus, revenue. OPPA! is a full-stack growth marketing agency with a global portfolio of clients and a straightforward focus, revenue.

Growth Marketing Consultant

• Mar 2022 - Present

As a growth consultant/expert on Growth Collective, I help startups from all around the world hack the curve of their growth marketing and achieve their milestones As a growth consultant/expert on Growth Collective, I help startups from all around the world hack the curve of their growth marketing and achieve their milestones

Startup Mentor - Growth Marketing

• Mar 2022 - Present

Helping startups in Seedstars with growth marketing as a consultant and mentor Helping startups in Seedstars with growth marketing as a consultant and mentor

Mentor - Digital Marketing & E-commerce Program on Coursera

• Jul 2023 - Nov 2023

Google Foundation through Google's Digital Marketing & E-commerce Program on Coursera Google Foundation through Google's Digital Marketing & E-commerce Program on Coursera

Business Mentor

• Sep 2023 - Oct 2023

Global Growth Consultant

• Jun 2022 - Aug 2023

Cost: 40% less Conversions: 40% more Then 133% more conversions, with 40% AOV increase, for only 40% more budget. This is the beauty of growth marketing mindset in action. Cost: 40% less Conversions: 40% more Then 133% more conversions, with 40% AOV increase, for only 40% more budget. This is the beauty of growth marketing mindset in action.

Business Consultant

• Oct 2021 - Aug 2023

Providing marketing knowledge and market expertise to clients aiming for growth in MENA Region Providing marketing knowledge and market expertise to clients aiming for growth in MENA Region

Startup Mentor - Growth Marketing

• Aug 2021 - Feb 2023

As a startup mentor, I help founders and upper management develop capabilities that accelerate their growth metrics, using expertise in growth marketing across the region to redefine approach and build team capacity in matters such as: SEO, ASO, Growth Marketing Management, Growth tactics & hacks. As a startup mentor, I help founders and upper management develop capabilities that accelerate their growth metrics, using expertise in growth marketing across the region to redefine approach and build team capacity in matters such as: SEO, ASO, Growth Marketing Management, Growth tactics & hacks.

Head of Growth

• Apr 2022 - Jan 2023

Mentor - Entrepreneurship

• Mar 2022 - Oct 2022

Growth Marketing Consultant - CRO

• Apr 2022 - Sep 2022

Providing a holistic approach to ContactCars' growth marketing operations and levers in search of optimization to the conversion rate (CRO for short) driven by data, insights, and statistical significance. Providing a holistic approach to ContactCars' growth marketing operations and levers in search of optimization to the conversion rate (CRO for short) driven by data, insights, and statistical significance.

Growth Marketing Consultant

• Jun 2021 - Jan 2022

Provided the full scope of growth marketing as a consultant acting as Head of Growth; covering a wide array of roles such as: - Performance Marketing - Search Engine Optimization (SEO) - Data-driven decision making - Data-driven content - Product Marketing (Product-led growth) - Cross-functional Team Leadership - Product Development & Management - Market Research Provided the full scope of growth marketing as a consultant acting as Head of Growth; covering a wide array of roles such as: - Performance Marketing - Search Engine Optimization (SEO) - Data-driven decision making - Data-driven content - Product Marketing (Product-led growth) - Cross-functional Team Leadership - Product Development & Management - Market Research

Growth Marketing Consultant

• Dec 2020 - Jan 2022

As a Growth Marketing Consultant, I am responsible for maximizing the revenue (and therefore profit) of the retail brand in Saudi Arabia, Mokab. Growth marketing achievements and key results are: Increased revenue by 300% in Q1 2021 and net profit by 150% Increased revenue by 650% H1 '21 vs. previous This growth has been achieved with the team through: - Rebuilt all performance marketing processes for a data-driven approach using session recording, keyword research… Show more As a Growth Marketing Consultant, I am responsible for maximizing the revenue (and therefore profit) of the retail brand in Saudi Arabia, Mokab. Growth marketing achievements and key results are: Increased revenue by 300% in Q1 2021 and net profit by 150% Increased revenue by 650% H1 '21 vs. previous This growth has been achieved with the team through: - Rebuilt all performance marketing processes for a data-driven approach using session recording, keyword research, user intent, journey analysis, UX research, google analytics, and first-party tracking. - Rectified the brand positioning and perception (Online presence was attracting the wrong niche, we fixed that.) - Enhanced overall copywriting and visual elements which led to 100% lift in results on same budget. - Increased online customers' satisfaction with shopping experience by 80% in 2 months - Multiplied revenue on Ad Spend through growth tactics by 2X from December to February, then multiplied by 2X again from February to March. - Led the efforts of brand development and brand management (Especially positioning) Extraordinary achievement as a growth marketer: Our numbers attracted an investor who invested 2X the spend on online ads in April. Show less As a Growth Marketing Consultant, I am responsible for maximizing the revenue (and therefore profit) of the retail brand in Saudi Arabia, Mokab. Growth marketing achievements and key results are: Increased revenue by 300% in Q1 2021 and net profit by 150% Increased revenue by 650% H1 '21 vs. previous This growth has been achieved with the team through: - Rebuilt all performance marketing processes for a data-driven approach using session recording, keyword research… Show more As a Growth Marketing Consultant, I am responsible for maximizing the revenue (and therefore profit) of the retail brand in Saudi Arabia, Mokab. Growth marketing achievements and key results are: Increased revenue by 300% in Q1 2021 and net profit by 150% Increased revenue by 650% H1 '21 vs. previous This growth has been achieved with the team through: - Rebuilt all performance marketing processes for a data-driven approach using session recording, keyword research, user intent, journey analysis, UX research, google analytics, and first-party tracking. - Rectified the brand positioning and perception (Online presence was attracting the wrong niche, we fixed that.) - Enhanced overall copywriting and visual elements which led to 100% lift in results on same budget. - Increased online customers' satisfaction with shopping experience by 80% in 2 months - Multiplied revenue on Ad Spend through growth tactics by 2X from December to February, then multiplied by 2X again from February to March. - Led the efforts of brand development and brand management (Especially positioning) Extraordinary achievement as a growth marketer: Our numbers attracted an investor who invested 2X the spend on online ads in April. Show less

Head Of Digital Marketing

• Sep 2019 - Oct 2021

Driving growth both internally and on the client-side through data-driven marketing and leadership of digital marketing human and technical resources. 2021 we integrated all these to implement growth marketing for one of our clients to achieve: Cost was cut by 20% The conversion rate Increased to 110% Revenue from marketing increased by 161% Average servicing impact: Cost-cutting by 20-30% Revenue increased by 750% User acquisition increased by… Show more Driving growth both internally and on the client-side through data-driven marketing and leadership of digital marketing human and technical resources. 2021 we integrated all these to implement growth marketing for one of our clients to achieve: Cost was cut by 20% The conversion rate Increased to 110% Revenue from marketing increased by 161% Average servicing impact: Cost-cutting by 20-30% Revenue increased by 750% User acquisition increased by 1100% 30-35% new market share acquisition Expansion to at least 1 country during the contract Business growth objectives and key results usually include: User acquisition and retention, building a scalable growth engine and funnel, maximizing cost per revenue, CAC, building and optimizing buyer journey using growth analytics. Platforms utilized: Facebook Ads - Google Ads - LinkedIn - Snapchat - Tiktok - Youtube - Google Analytics - Shopify - HubSpot Industries: SaaS - PaaS - CPaaS - E-commerce - NGO - Software - Telecom - PR - Research & Development - ERP - Retail & POS - IT - Banking & Finance - Health & Medical - Insurance - Supply Chain & Logistics Operation types served: B2B - B2C

Inbound Marketing Manager

• Sep 2018 - Sep 2019

Responsible for the operations of Mash World's Digital Marketing division; including the on-boarding, development, and maintenance of internal and external (client-side) assets for the purpose of growth. Digital Marketing Duties include planning, organizing, leading, controlling, and managing: - Search Engine Optimization (SEO) - Search Engine Marketing (SEM) - Content Marketing Management - Social Media Advertising - Conversion Rate Optimization - Digital Public… Show more Responsible for the operations of Mash World's Digital Marketing division; including the on-boarding, development, and maintenance of internal and external (client-side) assets for the purpose of growth. Digital Marketing Duties include planning, organizing, leading, controlling, and managing: - Search Engine Optimization (SEO) - Search Engine Marketing (SEM) - Content Marketing Management - Social Media Advertising - Conversion Rate Optimization - Digital Public Relations Achievements: • Established and led several departments • Created new services and bundles that upsold 60% of clients • Redefined client acquisition and on-boarding journeys that tripled active clients throughout 2019 to 2020 • Created PR campaigns that increased Mash World's exposure by 300% in 2019 • Hired and trained the digital media team in Q4 2018 and Q1 2019 that is now leading Mash World different departments in Q4 2020.

Growth Marketing Consultant

• Aug 2020 - Aug 2021

Helped Noon Academy reach 5.5 million students in Egypt through data-driven, robust acquisition and growth marketing strategies across paid and organic channels. Growth marketing achievements, with all the teamwork, are as follows: • 200% increase in user acquisition conversion rate • 260% increase in user to active user conversion rate • Doubled the exposure and utilized advertising placements Utilized google, web, and data analytics to review user behavior and journey… Show more Helped Noon Academy reach 5.5 million students in Egypt through data-driven, robust acquisition and growth marketing strategies across paid and organic channels. Growth marketing achievements, with all the teamwork, are as follows: • 200% increase in user acquisition conversion rate • 260% increase in user to active user conversion rate • Doubled the exposure and utilized advertising placements Utilized google, web, and data analytics to review user behavior and journey touchpoints to implement and improve growth marketing tactics and overall retention & engagement rate. Implemented a neuroscience marketing structure on overall brand communications which resulted in 100% lift in growth marketing metrics Show less Helped Noon Academy reach 5.5 million students in Egypt through data-driven, robust acquisition and growth marketing strategies across paid and organic channels. Growth marketing achievements, with all the teamwork, are as follows: • 200% increase in user acquisition conversion rate • 260% increase in user to active user conversion rate • Doubled the exposure and utilized advertising placements Utilized google, web, and data analytics to review user behavior and journey… Show more Helped Noon Academy reach 5.5 million students in Egypt through data-driven, robust acquisition and growth marketing strategies across paid and organic channels. Growth marketing achievements, with all the teamwork, are as follows: • 200% increase in user acquisition conversion rate • 260% increase in user to active user conversion rate • Doubled the exposure and utilized advertising placements Utilized google, web, and data analytics to review user behavior and journey touchpoints to implement and improve growth marketing tactics and overall retention & engagement rate. Implemented a neuroscience marketing structure on overall brand communications which resulted in 100% lift in growth marketing metrics Show less

Performance Marketing Consultant, Growth

• Dec 2020 - Jul 2021

Supporting Rocket Internet Entrepreneurs-in-Residence venture growth through rigorous experimentation and deployment of performance marketing strategies. (Growth Marketing) and new business development. Supporting Rocket Internet Entrepreneurs-in-Residence venture growth through rigorous experimentation and deployment of performance marketing strategies. (Growth Marketing) and new business development.

Online Advertising Consultant

• May 2020 - May 2020

• Tracked and analyzed paid acquisition means and strategies for Noon Academy. • Audited main metrics and KPIs alongside spend and ROAS. • Recommended strategies that would enhance quality and performance of acquisition campaigns and user to active user conversion rate. • Delivered induction to responsible team on online advertising tactics and best practices. • Tracked and analyzed paid acquisition means and strategies for Noon Academy. • Audited main metrics and KPIs alongside spend and ROAS. • Recommended strategies that would enhance quality and performance of acquisition campaigns and user to active user conversion rate. • Delivered induction to responsible team on online advertising tactics and best practices.

Media Buying Consultant

• Nov 2019 - Mar 2020

Google (SEM) & Facebook Advertising Consulting Achievements: • Accurate campaign planning led to quick and positive campaign scaling while maintaining results. • Campaign scaling strategies drove 300% exposure for the same budget. This reflect as a massive client ads reach with utmost budget efficiency. Google (SEM) & Facebook Advertising Consulting Achievements: • Accurate campaign planning led to quick and positive campaign scaling while maintaining results. • Campaign scaling strategies drove 300% exposure for the same budget. This reflect as a massive client ads reach with utmost budget efficiency.

SEO Consultant

• Mar 2019 - May 2019

Duties and responsibilities: - Planned, developed and implemented a Real Estate SEO strategy - Led the team of web development, SEO, Content, and Social Media team towards achieving the goals of the SEO strategy. - Assisted with enhancement of layout and UI/UX of York Towers website. Achievements: • 164% increase in users through organic traffic • 64% increase in lead conversion rate (real estate leads) Duties and responsibilities: - Planned, developed and implemented a Real Estate SEO strategy - Led the team of web development, SEO, Content, and Social Media team towards achieving the goals of the SEO strategy. - Assisted with enhancement of layout and UI/UX of York Towers website. Achievements: • 164% increase in users through organic traffic • 64% increase in lead conversion rate (real estate leads)

SEO & SEM Consultant

• Dec 2018 - Jan 2019

- Delivered Search Engine Optimization guidelines and recommendations for Veil's website - Assisted with the creation and optimization of Google Ads initial campaigns in USA - Delivered Search Engine Optimization guidelines and recommendations for Veil's website - Assisted with the creation and optimization of Google Ads initial campaigns in USA

SEO Team Leader

• Apr 2018 - Sep 2018

Responsible for: Managing Green Hat's own digital assets in besides to clients' - Executing directly and indirectly (through a team of SEO specialists with different levels of experience) - Planning, organizing, leading, and controlling all SEO activities delivered by Green Hat - Progress reports to management and clients - Recruitment and training of SEO team members Responsible for: Managing Green Hat's own digital assets in besides to clients' - Executing directly and indirectly (through a team of SEO specialists with different levels of experience) - Planning, organizing, leading, and controlling all SEO activities delivered by Green Hat - Progress reports to management and clients - Recruitment and training of SEO team members

Digital Marketing Specialist

• Apr 2017 - Jun 2018

Biggest Achievements: Coined the term and Planned the events: Hack the Curve I and II Primarily in SEO for ESLSCA: - Managing ESLSCA's international presence (Uganda, Lebanon, etc..) in coherence with SEO & Online Marketing techniques and KPIs - Writing marketing copies for the Blog, Proposals, Brochures, and other Marketing Communication endeavors. - Managing Internal Communication of ESLSCA, through the management of FTP servers, employee engagement, and focus… Show more Biggest Achievements: Coined the term and Planned the events: Hack the Curve I and II Primarily in SEO for ESLSCA: - Managing ESLSCA's international presence (Uganda, Lebanon, etc..) in coherence with SEO & Online Marketing techniques and KPIs - Writing marketing copies for the Blog, Proposals, Brochures, and other Marketing Communication endeavors. - Managing Internal Communication of ESLSCA, through the management of FTP servers, employee engagement, and focus groups Other Marketing Responsibilities: - Creating and managing blended (online & offline) events that help increase conversions on ESLSCA's educational programs - Creating Social Media Marketing campaigns for different segments targeted the by organization - Assisting the implementation of online marketing strategies and campaigns - Administrating the creation and update of different marketing enhancements such as process automation Show less Biggest Achievements: Coined the term and Planned the events: Hack the Curve I and II Primarily in SEO for ESLSCA: - Managing ESLSCA's international presence (Uganda, Lebanon, etc..) in coherence with SEO & Online Marketing techniques and KPIs - Writing marketing copies for the Blog, Proposals, Brochures, and other Marketing Communication endeavors. - Managing Internal Communication of ESLSCA, through the management of FTP servers, employee engagement, and focus… Show more Biggest Achievements: Coined the term and Planned the events: Hack the Curve I and II Primarily in SEO for ESLSCA: - Managing ESLSCA's international presence (Uganda, Lebanon, etc..) in coherence with SEO & Online Marketing techniques and KPIs - Writing marketing copies for the Blog, Proposals, Brochures, and other Marketing Communication endeavors. - Managing Internal Communication of ESLSCA, through the management of FTP servers, employee engagement, and focus groups Other Marketing Responsibilities: - Creating and managing blended (online & offline) events that help increase conversions on ESLSCA's educational programs - Creating Social Media Marketing campaigns for different segments targeted the by organization - Assisting the implementation of online marketing strategies and campaigns - Administrating the creation and update of different marketing enhancements such as process automation Show less

Freelance Blogger

• Jul 2015 - Feb 2017

- Writing topics & articles for the website - Simplifying complicated scientific facts - Enriched content creation - Writing topics & articles for the website - Simplifying complicated scientific facts - Enriched content creation

Online Marketing Executive

• Jun 2015 - Apr 2016

- Developed and delivered strategic marketing objectives, plans, and advise on re-development in the run up from Q2 2015 to the next strategic period Q1 2016. - Analyzed and carried out different online marketing activities that are aligned with business objectives and agreed upon within the organization. - Led all aspects of We Travel’s online marketing to meet established objectives for growth and profitability - Supervised the delivery of services in a high quality to ensure brand… Show more - Developed and delivered strategic marketing objectives, plans, and advise on re-development in the run up from Q2 2015 to the next strategic period Q1 2016. - Analyzed and carried out different online marketing activities that are aligned with business objectives and agreed upon within the organization. - Led all aspects of We Travel’s online marketing to meet established objectives for growth and profitability - Supervised the delivery of services in a high quality to ensure brand recognition and positioning. Show less - Developed and delivered strategic marketing objectives, plans, and advise on re-development in the run up from Q2 2015 to the next strategic period Q1 2016. - Analyzed and carried out different online marketing activities that are aligned with business objectives and agreed upon within the organization. - Led all aspects of We Travel’s online marketing to meet established objectives for growth and profitability - Supervised the delivery of services in a high quality to ensure brand… Show more - Developed and delivered strategic marketing objectives, plans, and advise on re-development in the run up from Q2 2015 to the next strategic period Q1 2016. - Analyzed and carried out different online marketing activities that are aligned with business objectives and agreed upon within the organization. - Led all aspects of We Travel’s online marketing to meet established objectives for growth and profitability - Supervised the delivery of services in a high quality to ensure brand recognition and positioning. Show less

Marketing Executive

• Jul 2015 - Mar 2016

I help small and medium size companies realize their capabilities, and develop a highly effective strategy through: 1- Understanding internal capabilities and available resources 2- In-depth research of current business problems, and future risks 3- Developing an outline of possible solutions and alternatives through innovative thinking 4- Managing change and innovation, this is the strategy-implementation phase 5- Monitoring results, and modifying different variables for the… Show more I help small and medium size companies realize their capabilities, and develop a highly effective strategy through: 1- Understanding internal capabilities and available resources 2- In-depth research of current business problems, and future risks 3- Developing an outline of possible solutions and alternatives through innovative thinking 4- Managing change and innovation, this is the strategy-implementation phase 5- Monitoring results, and modifying different variables for the best outcome 6- Handing over the Strategic Chart, and providing assistance to prevent variation. 7- Ensuring Sustainability. This works on Human Resources, Quality Management, Financials, Project/Product Management, Portfolio (Packaging, Pricing, Cost-Management..), and of course.. Marketing. I am solving the main issues that cause the failure of around 90% of startups in their first years. I can also make companies more efficient in using resources through eliminating waste and increasing returns, and more effective on results such as Market Share and Customer Satisfaction. Therefore making companies more profitable, and more empowered to grow. Show less I help small and medium size companies realize their capabilities, and develop a highly effective strategy through: 1- Understanding internal capabilities and available resources 2- In-depth research of current business problems, and future risks 3- Developing an outline of possible solutions and alternatives through innovative thinking 4- Managing change and innovation, this is the strategy-implementation phase 5- Monitoring results, and modifying different variables for the… Show more I help small and medium size companies realize their capabilities, and develop a highly effective strategy through: 1- Understanding internal capabilities and available resources 2- In-depth research of current business problems, and future risks 3- Developing an outline of possible solutions and alternatives through innovative thinking 4- Managing change and innovation, this is the strategy-implementation phase 5- Monitoring results, and modifying different variables for the best outcome 6- Handing over the Strategic Chart, and providing assistance to prevent variation. 7- Ensuring Sustainability. This works on Human Resources, Quality Management, Financials, Project/Product Management, Portfolio (Packaging, Pricing, Cost-Management..), and of course.. Marketing. I am solving the main issues that cause the failure of around 90% of startups in their first years. I can also make companies more efficient in using resources through eliminating waste and increasing returns, and more effective on results such as Market Share and Customer Satisfaction. Therefore making companies more profitable, and more empowered to grow. Show less

Digital Marketer

• Dec 2014 - May 2015

- Developed and managed digital marketing campaigns. - Tracked conversion rates and made improvements to content marketing techniques. - Generated leads and prospect customers for the Customer Relations department to handle. - Oversaw the social media strategy for the company. - Managed online brand and product awareness campaigns. - Assisted in the redesign of the company website. - Revamped the content on the company website - Developed and managed digital marketing campaigns. - Tracked conversion rates and made improvements to content marketing techniques. - Generated leads and prospect customers for the Customer Relations department to handle. - Oversaw the social media strategy for the company. - Managed online brand and product awareness campaigns. - Assisted in the redesign of the company website. - Revamped the content on the company website

UK Communications Team Member

• Nov 2014 - Feb 2015

Liaising and communicating new policies, feedback, workflow enhancements between Egypt & UK contact center sites

International Customer Service Representative

• May 2014 - Feb 2015

Job Description: - Creatively resolving customers' issues - Ensuring customers' satisfaction with the service and the brand - Mentoring and supporting new employees Achievements: - Top Achiever: 1st Rank on Christmas time. - Top Achiever: Awarded for performance, while working Double shifts. - Top Overtime: Surpassed 200% above the original working hours. - Highest Customer Satisfaction Percentage. - Top Achiever:… Show more Job Description: - Creatively resolving customers' issues - Ensuring customers' satisfaction with the service and the brand - Mentoring and supporting new employees Achievements: - Top Achiever: 1st Rank on Christmas time. - Top Achiever: Awarded for performance, while working Double shifts. - Top Overtime: Surpassed 200% above the original working hours. - Highest Customer Satisfaction Percentage. - Top Achiever: Ranked 1st on nearly 440 other advisers. Top problem solver as a long score, 3 months in a raw.