Chief Marketing Officer

• Jul 2022 - Present

Archwey is the sustainable materials engineering group on a mission to eliminate virgin plastics from the world. By utilising and supporting smart engineering solutions, the creation of new plastics is entirely unnecessary. Archwey is dedicated to ensuring circularity, eradicating plastic pollution and protecting life. We are working with any consumer-focused or industry-facing company that shares this belief and that wants to stop contributing to the problem and instead be part of the… Show more Archwey is the sustainable materials engineering group on a mission to eliminate virgin plastics from the world. By utilising and supporting smart engineering solutions, the creation of new plastics is entirely unnecessary. Archwey is dedicated to ensuring circularity, eradicating plastic pollution and protecting life. We are working with any consumer-focused or industry-facing company that shares this belief and that wants to stop contributing to the problem and instead be part of the solution. Show less Archwey is the sustainable materials engineering group on a mission to eliminate virgin plastics from the world. By utilising and supporting smart engineering solutions, the creation of new plastics is entirely unnecessary. Archwey is dedicated to ensuring circularity, eradicating plastic pollution and protecting life. We are working with any consumer-focused or industry-facing company that shares this belief and that wants to stop contributing to the problem and instead be part of the… Show more Archwey is the sustainable materials engineering group on a mission to eliminate virgin plastics from the world. By utilising and supporting smart engineering solutions, the creation of new plastics is entirely unnecessary. Archwey is dedicated to ensuring circularity, eradicating plastic pollution and protecting life. We are working with any consumer-focused or industry-facing company that shares this belief and that wants to stop contributing to the problem and instead be part of the solution. Show less

Chief Marketing Officer

• Apr 2022 - Present

Responsible for Arch & Hook's global brand, growth marketing and PR, partnerships and brand design. I am empowering not only the evolution of Arch & Hook’s mission from a strategic perspective, but also product development, overseeing the R&D and industrial design teams.

Global Brand & Marketing Director

• May 2020 - Apr 2022

As Global Brand & Marketing Director, I oversee, develop and execute Arch and Hook's global and regional brand strategy growth and positioning. Responsibilities include: -Strategic rebrand and brand growth -Audience, new market and customer opportunities activation -Ensuring the efficiency and growth of the marketing digital and offline communications and touchpoints -Sustainability thought leadership, including management and growth of the Conscious Fashion & Lifestyle Network &… Show more As Global Brand & Marketing Director, I oversee, develop and execute Arch and Hook's global and regional brand strategy growth and positioning. Responsibilities include: -Strategic rebrand and brand growth -Audience, new market and customer opportunities activation -Ensuring the efficiency and growth of the marketing digital and offline communications and touchpoints -Sustainability thought leadership, including management and growth of the Conscious Fashion & Lifestyle Network & UN Office for Partnership endorsed digital events -Leadership of the design and product development team, supporting new product category research and development, product design and collateral -Strategic partnership, stakeholder relations, media and PR -Marketing team management and growth At Arch & Hook, we are the sustainable materials engineers of the future, envisioning and bringing products to life through our engineered materials, creating a better tomorrow. Together with our innovative ideas and processes, our materials enable us and our partners to create products that help our planet. Arch & Hook’s mission is to eliminate the use of non-sustainable materials altogether. Full stop. We are driving global industry collaboration with innovations such as our 100% recycled marine plastics innovation BLUE®, providing solutions for a truly sustainable retail environment and value chain. A&H has offices in Amsterdam, London, Singapore, New York, Shanghai and Sydney and a network of employees, resellers and distributors across Europe, Asia and the United States.

Chief Marketing Officer

• Jul 2022 - Present

PlasticBean offers the future-proof frontier in sustainable re-engineered material, eliminating single-use virgin plastic from global manufacturing. PlasticBean's BLUEWAVE® material portfolio consists of 100% recycled and recyclable plastic pellets made from marine, ocean-bound, post-consumer and post-industrial waste, which would otherwise end up in our oceans or landfills. Our 100% sustainable materials can be engineered into a variety of fully circular, durable, purified R-Plastics… Show more PlasticBean offers the future-proof frontier in sustainable re-engineered material, eliminating single-use virgin plastic from global manufacturing. PlasticBean's BLUEWAVE® material portfolio consists of 100% recycled and recyclable plastic pellets made from marine, ocean-bound, post-consumer and post-industrial waste, which would otherwise end up in our oceans or landfills. Our 100% sustainable materials can be engineered into a variety of fully circular, durable, purified R-Plastics (recycled thermoplastics), depending on our partners’ product and manufacturing techniques or demands. We believe there shouldn’t be a compromise when doing the right thing. This is why we engineer our BLUEWAVE® grade plastic pellets to match on both price and quality. We make the choice for sustainable plastic easy. Show less PlasticBean offers the future-proof frontier in sustainable re-engineered material, eliminating single-use virgin plastic from global manufacturing. PlasticBean's BLUEWAVE® material portfolio consists of 100% recycled and recyclable plastic pellets made from marine, ocean-bound, post-consumer and post-industrial waste, which would otherwise end up in our oceans or landfills. Our 100% sustainable materials can be engineered into a variety of fully circular, durable, purified R-Plastics… Show more PlasticBean offers the future-proof frontier in sustainable re-engineered material, eliminating single-use virgin plastic from global manufacturing. PlasticBean's BLUEWAVE® material portfolio consists of 100% recycled and recyclable plastic pellets made from marine, ocean-bound, post-consumer and post-industrial waste, which would otherwise end up in our oceans or landfills. Our 100% sustainable materials can be engineered into a variety of fully circular, durable, purified R-Plastics (recycled thermoplastics), depending on our partners’ product and manufacturing techniques or demands. We believe there shouldn’t be a compromise when doing the right thing. This is why we engineer our BLUEWAVE® grade plastic pellets to match on both price and quality. We make the choice for sustainable plastic easy. Show less

Chief Marketing Officer

• Jul 2022 - Present

Shieldler re-engineers materials to make healthcare sustainable, providing recycled and recyclable alternatives to environmentally-damaging product models, such as pill bottles, supplement packaging and organisers, blister packs, first aid kits and more. Shieldler re-engineers materials to make healthcare sustainable, providing recycled and recyclable alternatives to environmentally-damaging product models, such as pill bottles, supplement packaging and organisers, blister packs, first aid kits and more.

Senior Manager Strategic Brand, Marketing and Communications

• Jun 2016 - Apr 2020

Re-structure & strategy of new marketing team to serve ESOMAR strategic re-targeting – leading 8+ team. Stakeholder & relationships management, sales & key accounts executive support and strategy. Key focus: integrating direct marketing infrastructure and strategy; Global campaigns for best data practice and community engagement; Web optimisation & multimedia product development; Editor-in-chief of www.researchworld.com; Commercial relationships &strategy. 𝙆𝙚𝙮… Show more Re-structure & strategy of new marketing team to serve ESOMAR strategic re-targeting – leading 8+ team. Stakeholder & relationships management, sales & key accounts executive support and strategy. Key focus: integrating direct marketing infrastructure and strategy; Global campaigns for best data practice and community engagement; Web optimisation & multimedia product development; Editor-in-chief of www.researchworld.com; Commercial relationships &strategy. 𝙆𝙚𝙮 𝙢𝙞𝙡𝙚𝙨𝙩𝙤𝙣𝙚𝙨: •𝘋𝘪𝘳𝘦𝘤𝘵 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘦𝘵 𝘶𝘱 -CRM optimisation, marketing measurement & strategy, lead nurturing process, targets & analytics. OKR matrix set up & implementation architecture for new client acquisition, existing client growth & inbound marketing; cold leads generation. Build-up of direct flow from marketing team to sales department in customer journey mapping & conversion paths. -Google analytics & data studio dashboard reports/goals set up, multi-touch attribution model measurement, CRM integration, lead generation campaigns, web development, funnel marketing •𝘌𝘚𝘖𝘔𝘈𝘙 𝘛𝘝 -Launch new concept online TV: +55% registration boost, +174% views & engagement boost; 2018-2019: +7% steady growth in engagement -Launch ESOMAR TV HQ shows: +5% growth in engagement •𝘛𝘩𝘦 𝘋𝘰𝘮𝘦 -Delegate engagement, start-ups & growth hacking content stream @ ESOMAR Congress - +10% growth in delegate participation, voted favorite event activity in 2017 & 2019 •𝘙𝘦𝘴𝘦𝘢𝘳𝘤𝘩 𝘞𝘰𝘳𝘭𝘥 -Re-launch of ESOMAR’s online magazine – online media bridging data and insights into the world of tech, innovation and marketing -+ 168% traffic boost, +20% sessions, +20% page views, +20% mobile reach •#𝘉𝘦𝘋𝘢𝘵𝘢𝘚𝘮𝘢𝘳𝘵 -3 stage engagement movement campaign -Brand ambassadors concept snowball -International Insights Day •𝘗𝘙 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺 –global brand exposure on channels like BBC, CNBC, The Independent, Yahoo Finance, Financial Times, Web Summit, Next Web, RTL TV and others.

Marketing and Communications Senior Specialist

• Mar 2014 - Jun 2016

𝙍𝙚𝙨𝙥𝙤𝙣𝙨𝙞𝙗𝙞𝙡𝙞𝙩𝙮 𝙖𝙧𝙚𝙖𝙨: Managing the marketing, brand & communications team within ESOMAR. Evolution of the ESOMAR brand and identity. Strategy and development of online platforms and channels supporting organizational objectives. Product development and launch. 360* multi-channel campaigns with targeted multi-media content marketing tools and social media advertising. Management and curation of PR and partnerships, support of advocacy lobby efforts. 𝙆𝙚𝙮… Show more 𝙍𝙚𝙨𝙥𝙤𝙣𝙨𝙞𝙗𝙞𝙡𝙞𝙩𝙮 𝙖𝙧𝙚𝙖𝙨: Managing the marketing, brand & communications team within ESOMAR. Evolution of the ESOMAR brand and identity. Strategy and development of online platforms and channels supporting organizational objectives. Product development and launch. 360* multi-channel campaigns with targeted multi-media content marketing tools and social media advertising. Management and curation of PR and partnerships, support of advocacy lobby efforts. 𝙆𝙚𝙮 𝙢𝙞𝙡𝙚𝙨𝙩𝙤𝙣𝙚𝙨: -ESOMAR Re-Brand – development & launch of new ESOMAR brand & narrative -Website re-design and development – esomar.org -Community platforms and product launch: yes.esomar.org (including website development) -Creation, development and implementation of cross platform multi-channel marketing campaigns -Event rebranding and delegate engagement strategies 𝙎𝙪𝙘𝙘𝙚𝙨𝙨𝙚𝙨: -Online brand growth: social media channels 2015-2019: 200% growth LinkedIn, 100% growth Twitter, 51% growth Facebook, launch of Instagram channel; 20-30% inbound conversion -With launch of YES we saw over 400% increase in engagement and young members -Campaigns: 70th Anniversary -Rebrand: email test cycles +6% open rates, +3% clickthrough rates ; website rebrand

TEDx talk: Lessons of a past not lived...

• Apr 2016 - Apr 2016

Celebrity Outreach for Arctic 30

• Nov 2013 - Nov 2013

▪ Managed and coordinated celebrity support for the Arctic 30 activists’ release and exoneration ▪ Coordinated and traced celebrity support projects and results within global Greenpeace network ▪ Co-designed and assisted in development and maintenance of Arctic 30 Support global online platform ▪ Prepared Major Donors and Arctic 30 reports and newsletters ▪ Managed and coordinated celebrity support for the Arctic 30 activists’ release and exoneration ▪ Coordinated and traced celebrity support projects and results within global Greenpeace network ▪ Co-designed and assisted in development and maintenance of Arctic 30 Support global online platform ▪ Prepared Major Donors and Arctic 30 reports and newsletters

Community Manager, Global Internal Communications Fundraising

• Jan 2013 - Jul 2013

•Managed global Greenpeace fundraising (FR) internal communications and platform, increasing readership and feedback levels significantly across the 30 worldwide offices •Initiated, drafted and implemented plans for development of new internal communications strategy •Promoted cross-NGO cooperation with Amnesty International, Oxfam, Red Cross, Save the Children •Engaged in writing, editing of FR news update, solely managed content of platform and global FR newsletter •Kept… Show more •Managed global Greenpeace fundraising (FR) internal communications and platform, increasing readership and feedback levels significantly across the 30 worldwide offices •Initiated, drafted and implemented plans for development of new internal communications strategy •Promoted cross-NGO cooperation with Amnesty International, Oxfam, Red Cross, Save the Children •Engaged in writing, editing of FR news update, solely managed content of platform and global FR newsletter •Kept regular contact with each office for updates •Acted as first contact point for inquiries and assistance from intranet users •Engaged in web developing strategies, trainings and brainstorming •Researched strategic fundraising, campaign methods: Forests campaign, FR products, such as dollar handles, retention strategies Show less •Managed global Greenpeace fundraising (FR) internal communications and platform, increasing readership and feedback levels significantly across the 30 worldwide offices •Initiated, drafted and implemented plans for development of new internal communications strategy •Promoted cross-NGO cooperation with Amnesty International, Oxfam, Red Cross, Save the Children •Engaged in writing, editing of FR news update, solely managed content of platform and global FR newsletter •Kept… Show more •Managed global Greenpeace fundraising (FR) internal communications and platform, increasing readership and feedback levels significantly across the 30 worldwide offices •Initiated, drafted and implemented plans for development of new internal communications strategy •Promoted cross-NGO cooperation with Amnesty International, Oxfam, Red Cross, Save the Children •Engaged in writing, editing of FR news update, solely managed content of platform and global FR newsletter •Kept regular contact with each office for updates •Acted as first contact point for inquiries and assistance from intranet users •Engaged in web developing strategies, trainings and brainstorming •Researched strategic fundraising, campaign methods: Forests campaign, FR products, such as dollar handles, retention strategies Show less

Assistant Project Manager

• Sep 2012 - Dec 2012

▪Co-organized and assisted in the execution and follow-up of European Parliament fact-finding mission on Armenia’s political development in Yerevan, Armenia ▪Engaged in monitoring and reporting of seminars, political debates, conferences, including MP debates and presentations on democracy on the Balkans, Turkey and the EU, meeting with the Turkish Ambassador ▪Wrote and edited bi-weekly newsflash, as well as daily or monthly newsletter news articles ▪Maintained and edited foundation… Show more ▪Co-organized and assisted in the execution and follow-up of European Parliament fact-finding mission on Armenia’s political development in Yerevan, Armenia ▪Engaged in monitoring and reporting of seminars, political debates, conferences, including MP debates and presentations on democracy on the Balkans, Turkey and the EU, meeting with the Turkish Ambassador ▪Wrote and edited bi-weekly newsflash, as well as daily or monthly newsletter news articles ▪Maintained and edited foundation website, as well as the country update pages Show less ▪Co-organized and assisted in the execution and follow-up of European Parliament fact-finding mission on Armenia’s political development in Yerevan, Armenia ▪Engaged in monitoring and reporting of seminars, political debates, conferences, including MP debates and presentations on democracy on the Balkans, Turkey and the EU, meeting with the Turkish Ambassador ▪Wrote and edited bi-weekly newsflash, as well as daily or monthly newsletter news articles ▪Maintained and edited foundation… Show more ▪Co-organized and assisted in the execution and follow-up of European Parliament fact-finding mission on Armenia’s political development in Yerevan, Armenia ▪Engaged in monitoring and reporting of seminars, political debates, conferences, including MP debates and presentations on democracy on the Balkans, Turkey and the EU, meeting with the Turkish Ambassador ▪Wrote and edited bi-weekly newsflash, as well as daily or monthly newsletter news articles ▪Maintained and edited foundation website, as well as the country update pages Show less

Editor in Chief

• Jan 2012 - Apr 2012

Editor-in-chief live broadcasting media body for Mostar International Model United Nations conference Responsibilities: -development and monitoring over performance of conference crisis center, -recruitment of journalists, build-up and development of website concept, media website administration -Managing of journalist staff, editing and monitoring of news reports -Writing Editor-in-chief live broadcasting media body for Mostar International Model United Nations conference Responsibilities: -development and monitoring over performance of conference crisis center, -recruitment of journalists, build-up and development of website concept, media website administration -Managing of journalist staff, editing and monitoring of news reports -Writing

Editor in chief of The Eternal, ROMUN

• Sep 2011 - Dec 2011

Editor-in-chief live broadcasting media body, the Eternal for Rome Model United Nations conference Responsibilities: -recruitment of journalists, build-up and development of website concept, media website administration -Managing of journalist staff, editing and monitoring of news reports -Writing Editor-in-chief live broadcasting media body, the Eternal for Rome Model United Nations conference Responsibilities: -recruitment of journalists, build-up and development of website concept, media website administration -Managing of journalist staff, editing and monitoring of news reports -Writing

Co-editor in chief of SOFIMUN News Network

• Jan 2010 - Aug 2011

Co-editor-in-chief of the first of its kind live broadcasting media body, SOFIMUN News Network at the Sofia International Model United Nations Responsibilities: -recruitment of journalists, assistance in development of website concept, media website administration -Managing of journalist staff, editing and monitoring of news reports -Writing Co-editor-in-chief of the first of its kind live broadcasting media body, SOFIMUN News Network at the Sofia International Model United Nations Responsibilities: -recruitment of journalists, assistance in development of website concept, media website administration -Managing of journalist staff, editing and monitoring of news reports -Writing

Assistant Project Manager, Assistant Communications and Reporting

• Jun 2009 - Aug 2009

▪Assisted in the organization, monitoring, reporting and implementation of seminars, political debates, conferences; writing/editing/translation of editorials and publications ▪Engaged in academic research and field work on the topic of: “Political, Legislative and Institutional Constraints to the European Integration of Bulgaria” ▪Initiated and reported interviews with influential political figures and scientists in Bulgaria •Represented the foundation at events around the… Show more ▪Assisted in the organization, monitoring, reporting and implementation of seminars, political debates, conferences; writing/editing/translation of editorials and publications ▪Engaged in academic research and field work on the topic of: “Political, Legislative and Institutional Constraints to the European Integration of Bulgaria” ▪Initiated and reported interviews with influential political figures and scientists in Bulgaria •Represented the foundation at events around the country •Translated and edited documentation, foundation leaflets, editorials and publications Show less ▪Assisted in the organization, monitoring, reporting and implementation of seminars, political debates, conferences; writing/editing/translation of editorials and publications ▪Engaged in academic research and field work on the topic of: “Political, Legislative and Institutional Constraints to the European Integration of Bulgaria” ▪Initiated and reported interviews with influential political figures and scientists in Bulgaria •Represented the foundation at events around the… Show more ▪Assisted in the organization, monitoring, reporting and implementation of seminars, political debates, conferences; writing/editing/translation of editorials and publications ▪Engaged in academic research and field work on the topic of: “Political, Legislative and Institutional Constraints to the European Integration of Bulgaria” ▪Initiated and reported interviews with influential political figures and scientists in Bulgaria •Represented the foundation at events around the country •Translated and edited documentation, foundation leaflets, editorials and publications Show less

Office Assistant

• Jun 2006 - Aug 2006

•Assistance in preparation, organization and implementation of companies’ PR campaigns •Search and contact for perspective clients •Assistance in preparation process for EU application projects for specific EU programs (PHAR) •Maintaining office documentation, office filing and storage system, monitoring office supplies, general reception duties •Assistance in preparation, organization and implementation of companies’ PR campaigns •Search and contact for perspective clients •Assistance in preparation process for EU application projects for specific EU programs (PHAR) •Maintaining office documentation, office filing and storage system, monitoring office supplies, general reception duties