Iñaki Serna
Senior Product Designer - Monetisation at Badi- Claim this Profile
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Spanish Native or bilingual proficiency
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English Professional working proficiency
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Catalan Professional working proficiency
Topline Score
Bio
Chiara Vidotto
Iñaki is much more than a brilliant and gifted designer. Working with him changed my way of working as UX Writer: he always involved me from the beginning of the design process, leading to better and faster executions. He likes to improve and register workflows, propose changes, lead productive meetings and retros. He cares about people, listens to them and values their feedback. He’s a designer, a researcher, an organizer, a leader, a sensitive and smart person it’s a pleasure to work with.
Gianfranco Sebastiani
I worked very closely with Iñaki in our time together in Ubeeqo/Europcar. Iñaki has a holistic view of the design process to cover all the needs for a team to deliver value. He's also a great partner to push design work to the next level, always iterating on the process and evolving his role. It would be great to work with him again.
Fabio Laneri
Iñaki is a creative machine and an accurate designer, his attention for details and his fine taste are the impressive power of his daily job. I’m very glad to have worked with him and I hope I get the chance to do it again in the future.
Chiara Vidotto
Iñaki is much more than a brilliant and gifted designer. Working with him changed my way of working as UX Writer: he always involved me from the beginning of the design process, leading to better and faster executions. He likes to improve and register workflows, propose changes, lead productive meetings and retros. He cares about people, listens to them and values their feedback. He’s a designer, a researcher, an organizer, a leader, a sensitive and smart person it’s a pleasure to work with.
Gianfranco Sebastiani
I worked very closely with Iñaki in our time together in Ubeeqo/Europcar. Iñaki has a holistic view of the design process to cover all the needs for a team to deliver value. He's also a great partner to push design work to the next level, always iterating on the process and evolving his role. It would be great to work with him again.
Fabio Laneri
Iñaki is a creative machine and an accurate designer, his attention for details and his fine taste are the impressive power of his daily job. I’m very glad to have worked with him and I hope I get the chance to do it again in the future.
Chiara Vidotto
Iñaki is much more than a brilliant and gifted designer. Working with him changed my way of working as UX Writer: he always involved me from the beginning of the design process, leading to better and faster executions. He likes to improve and register workflows, propose changes, lead productive meetings and retros. He cares about people, listens to them and values their feedback. He’s a designer, a researcher, an organizer, a leader, a sensitive and smart person it’s a pleasure to work with.
Gianfranco Sebastiani
I worked very closely with Iñaki in our time together in Ubeeqo/Europcar. Iñaki has a holistic view of the design process to cover all the needs for a team to deliver value. He's also a great partner to push design work to the next level, always iterating on the process and evolving his role. It would be great to work with him again.
Fabio Laneri
Iñaki is a creative machine and an accurate designer, his attention for details and his fine taste are the impressive power of his daily job. I’m very glad to have worked with him and I hope I get the chance to do it again in the future.
Chiara Vidotto
Iñaki is much more than a brilliant and gifted designer. Working with him changed my way of working as UX Writer: he always involved me from the beginning of the design process, leading to better and faster executions. He likes to improve and register workflows, propose changes, lead productive meetings and retros. He cares about people, listens to them and values their feedback. He’s a designer, a researcher, an organizer, a leader, a sensitive and smart person it’s a pleasure to work with.
Gianfranco Sebastiani
I worked very closely with Iñaki in our time together in Ubeeqo/Europcar. Iñaki has a holistic view of the design process to cover all the needs for a team to deliver value. He's also a great partner to push design work to the next level, always iterating on the process and evolving his role. It would be great to work with him again.
Fabio Laneri
Iñaki is a creative machine and an accurate designer, his attention for details and his fine taste are the impressive power of his daily job. I’m very glad to have worked with him and I hope I get the chance to do it again in the future.
Credentials
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Design Thinking: Data Intelligence
LinkedInNov, 2021- Nov, 2024 -
Google analytics individual qualification
GoogleNov, 2021- Nov, 2024 -
Enterprise Design Thinking - Team Essentials for AI
IBMOct, 2021- Nov, 2024 -
Enterprise Design Thinking Co-Creator
IBMOct, 2021- Nov, 2024 -
Enterprise Design Thinking Practitioner
IBMOct, 2021- Nov, 2024 -
Contentsquare Expert in Web Analysis
ContentsquareApr, 2021- Nov, 2024 -
Contentsquare Certified
ContentsquareMar, 2021- Nov, 2024 -
Contentsquare Certified Expert
ContentsquareMar, 2021- Nov, 2024 -
Contentsquare Expert in E-Merchandising
ContentsquareMar, 2021- Nov, 2024 -
Service Innovation
LinkedInMar, 2019- Nov, 2024 -
Write Professional Emails in English
Coursera Course CertificatesMar, 2016- Nov, 2024 -
Marketing in a Digital World
Coursera Verified CertificatesMay, 2015- Nov, 2024 -
Designing Icons for the Web
Lynda.comOct, 2016- Nov, 2024 -
Foundations of Design Research
Lynda.comOct, 2016- Nov, 2024 -
Foundations of UX: Prototyping
Lynda.comOct, 2016- Nov, 2024 -
Interaction Design Fundamentals
Lynda.comOct, 2016- Nov, 2024 -
Responsive Design Fundamentals
Lynda.comOct, 2016- Nov, 2024 -
edX Honor Code Certificate for Building Mobile Experiences
edXJan, 2014- Nov, 2024 -
Design Thinking Action Lab
NovoEdJul, 2013- Nov, 2024 -
edX Honor Code Certificate for Principles of Written English
edX
Experience
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Badi
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Spain
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Technology, Information and Internet
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1 - 100 Employee
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Senior Product Designer - Monetisation
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May 2021 - Present
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Ubeeqo
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France
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Motor Vehicle Manufacturing
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1 - 100 Employee
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Senior Product Designer - Internal tools & Back Office - Europcar & Ubeeqo
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Jan 2019 - May 2021
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Mid UI / UX designer - Ride-hailing services - Europcar & Brunel
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Jun 2018 - Jan 2019
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ClearScore
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United Kingdom
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Financial Services
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300 - 400 Employee
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Junior UI designer - Monetisation
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Nov 2016 - Jun 2018
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Yoyo
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South Africa
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IT Services and IT Consulting
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100 - 200 Employee
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Intern UI Designer - Apps
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Sep 2016 - Oct 2016
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Art direction, motion graphics and video edition
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May 2016 - Oct 2016
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Art Director & UI designer - Apps
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Nov 2015 - Apr 2016
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chaYkra
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United Kingdom
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Retail
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1 - 100 Employee
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Art Director & UI designer - Brand & Website
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Jun 2015 - Dec 2015
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Imaginarte Comunicación Creativa
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Spain
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Advertising Services
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1 - 100 Employee
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Creative Internship
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Jun 2013 - Nov 2013
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Co-Founder, Co-Director & Creative
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Oct 2010 - Oct 2013
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Co-Founder and Creative
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Jul 2012 - May 2013
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Education
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LA NAVE NODRIZA
Data driven design course -
Designlab
UX / UI Design -
The College of Everything
Intensive Creative portfolio training in Advertising (Madrid), Creative Advertising -
University of Alicante, Spain.
BA in Advertising and Public Relations, University of Alicante., Public Relations, Advertising, and Applied Communication