Experience

LendingClub

• United States
• Financial Services
• 700 & Above Employee

• Senior SEO Manager

  • Dec 2021 - Oct 2023

  Orchestrated a data-driven content strategy, leveraging AI (machine learning) and agency insights, that projected a revenue impact of over $20M. Formulated a multi-faceted SEO strategy prioritizing tech enhancements and self-serve backend automation, strategically aligned with business goals, revenue potential and future proofing the business. Devised an SEO strategy focused on over half a dozen tech enhancements and backend streamline processes focused on self-serve and… Show more Orchestrated a data-driven content strategy, leveraging AI (machine learning) and agency insights, that projected a revenue impact of over $20M. Formulated a multi-faceted SEO strategy prioritizing tech enhancements and self-serve backend automation, strategically aligned with business goals, revenue potential and future proofing the business. Devised an SEO strategy focused on over half a dozen tech enhancements and backend streamline processes focused on self-serve and automation; broken out by priority and potential issuance across business lines Programmatically analyzed over 450K keywords to assess what levers competitors utilized to gain market share and how to effectively grow organic share-of-voice across multiple business lines Show less



Morningstar

• United States
• Financial Services
• 700 & Above Employee

• Senior SEO Manager

  • Mar 2020 - Dec 2021

  Chicago, Illinois, United States Conducted a comprehensive analysis of 20+ global regional sites to formulate a high-impact SEO strategy, driving significant growth and establishing a clear roadmap to success. Spearheaded the creation of an internal SEO hub, featuring best practices, live dashboards, and actionable insights, enabling 50+ digital marketers worldwide to scale their business verticals effectively. Devised and implemented a U.S.-focused SEO strategy that elevated organic rankings across a portfolio… Show more Conducted a comprehensive analysis of 20+ global regional sites to formulate a high-impact SEO strategy, driving significant growth and establishing a clear roadmap to success. Spearheaded the creation of an internal SEO hub, featuring best practices, live dashboards, and actionable insights, enabling 50+ digital marketers worldwide to scale their business verticals effectively. Devised and implemented a U.S.-focused SEO strategy that elevated organic rankings across a portfolio of 50K securities pages by leveraging tech enhancements and programmatic content across four unique templates. Revolutionized content optimization by refining the article template used in 16,000+ editorial pieces and introduced a gamification system through a writer leaderboard, stimulating creativity and performance. Show less



Sears Home Services

• Consumer Services
• 700 & Above Employee

• SEO & SEM Manager

  • Nov 2017 - Mar 2020

  Chicago, IL Authored a persuasive POV advocating for a site rebuild from an SEO lens, which secured budget approval and projected a conservative annualized revenue growth of over $11M, underpinned by competitive market analysis, keyword ranking, and trend forecasts. Assembled an exhaustive 100+ page SEO documentation resource, leveraged by a global team of 70+ engineers and UX designers, which included guidelines on best practices, schema markup, regression testing, and a comprehensive site-wide… Show more Authored a persuasive POV advocating for a site rebuild from an SEO lens, which secured budget approval and projected a conservative annualized revenue growth of over $11M, underpinned by competitive market analysis, keyword ranking, and trend forecasts. Assembled an exhaustive 100+ page SEO documentation resource, leveraged by a global team of 70+ engineers and UX designers, which included guidelines on best practices, schema markup, regression testing, and a comprehensive site-wide redirect and audit strategy aimed at preserving rankings for approximately 2 million pages during site migration. Developed over a dozen business driven case studies, based on a custom click curve and ranking data, for an array of website enhancements such as: taxonomy, internal linking system, API for reviews, PDP layout and content migration Achieved a 40% optimization of the Google Product Listing Ads (PLA) feed within a 30-day timeframe, resulting in a YoY increase of 28% in visits, 24% in revenue, and 37% in impressions. Show less



Raw SEO

• United States
• Advertising Services

• Founder

  • Jun 2012 - Nov 2019

  Greater Chicago Area // Established an SEO consulting practice focusing on mid-tier clients in the Chicagoland area by managing all online marketing and sales efforts without utilizing ad dollars // Surpassed a 430% revenue and traffic growth within 18 months for a custom fabrication client // Drove 260% traffic and over 1100% revenue growth for an E-Commerce client



Quill

• United States
• Retail Office Equipment
• 300 - 400 Employee

• SEO Program Manager

  • Oct 2015 - Nov 2017

  Greater Chicago Area // Drove YoY, over $20M SEO revenue growth through customer-centric content development focused on volume, optimization of copy, research, measurement and link acquisition strategies // Strategized a $1.2MM budget by analyzing historical SEO revenue drivers, evaluating new and re-negotiating existing partnerships // Develop technical optimizations site-wide focused on driving SEO revenue // Produce, oversee content strategy and development of company blog. Managed 2016… Show more // Drove YoY, over $20M SEO revenue growth through customer-centric content development focused on volume, optimization of copy, research, measurement and link acquisition strategies // Strategized a $1.2MM budget by analyzing historical SEO revenue drivers, evaluating new and re-negotiating existing partnerships // Develop technical optimizations site-wide focused on driving SEO revenue // Produce, oversee content strategy and development of company blog. Managed 2016 redesign from conception, design and strategy to execution with an emphasis on leading-edge UX, speed and ROI while driving over a 370% growth in organic search visits YoY // Developed over half a dozen custom SEO trainings for each dept. to educate company-wide on the evolution of future proof practices // Collaborate with eCom and analytics dept. to analyze, mock-up wire frames, and provide feedback on UI/UX design implementations

• SEO Project Manager

  • Mar 2015 - Oct 2015

  Greater Chicago Area // Research and manage third party vendor relationships for development, execution and analytics of content creation and promotion // Investigated existing technical limitations and future site enhancements to increase quality traffic based on current and forecasted trends while utilizing JIRA & Adobe Analytics (Omniture) // Organize, manage, and monitor over 5K strategic keyword rankings via BrightEdge platform // Develop and execute a link acquisition strategy to increase… Show more // Research and manage third party vendor relationships for development, execution and analytics of content creation and promotion // Investigated existing technical limitations and future site enhancements to increase quality traffic based on current and forecasted trends while utilizing JIRA & Adobe Analytics (Omniture) // Organize, manage, and monitor over 5K strategic keyword rankings via BrightEdge platform // Develop and execute a link acquisition strategy to increase brand awareness as well as monitor the overall backlink profile health utilizing: Google Search Console, Bing Webmaster Tools, Majestic and Ahrefs // Performed an audit of the entire healthcare department naming convention to asses business opportunity and implemented all changes // Performed a complete audit of all 8K+ keywords tracked and managed the process to clean up and organize to be able to efficiently analyze verticals



FeyginFoto

• United States
• Photography

• Professional Freelance Photographer

  • Sep 2005 - Aug 2015

  Greater Chicago Area // Past corporate event photography clients include: Herbal Essences, MacArthur Foundation, BMW, Ronald McDonald House Charities, University of Phoenix, and Clinton Global Initiative // Work with creative directors to produce product photography for packaging and marketing use for global campaigns // Worked with over 300 aspiring models by providing them with portfolio development and training



OpticsPlanet, Inc.

• United States
• Retail
• 100 - 200 Employee

• Senior SEO Specialist

  • Sep 2008 - Apr 2010

  Northbrook, IL // Increased traffic and revenue by over 30% in one year by managing SEO efficiency for over a quarter million pages through rank monitoring, forecasting strategies, research and experimentation // Advised and trained the web content team of 7 people on latest SEO techniques // Served as the primary negotiator and buyer of digital and traditional advertising space