Marketing Manager

• Mar 2023 - Present

Marketing Manager

• Oct 2022 - Jan 2023

• Redrafted all pages on current website for SEO content (including all meta descriptions), which resulted in immediate increase in web traffic +30 percent. • Wire framed new website in preparation for new products. • Created/ edited training and product videos. • Crafted blogs for ghost authorship by leadership team • Updated external marketing materials, including illustration, design, editing, and proofing. • Managed outside vendors. • Managed product photo shoot. • Redrafted all pages on current website for SEO content (including all meta descriptions), which resulted in immediate increase in web traffic +30 percent. • Wire framed new website in preparation for new products. • Created/ edited training and product videos. • Crafted blogs for ghost authorship by leadership team • Updated external marketing materials, including illustration, design, editing, and proofing. • Managed outside vendors. • Managed product photo shoot.

Industrial Marketing Lead

• Oct 2021 - Dec 2022

• Successfully planned and executed international trade shows attendance and participation, including social media campaigns. • Created framework for future trade shows and conference that were not present before, including budgeting. • Created all aspects of new product launch, including web design and SEO strategy • Successfully planned and executed international trade shows attendance and participation, including social media campaigns. • Created framework for future trade shows and conference that were not present before, including budgeting. • Created all aspects of new product launch, including web design and SEO strategy

Digital Marketing Manager

• Jun 2020 - Oct 2021

• Gained control of digital reporting functions that had been a problem for years to improve overall site performance. Reduced site bounce rate from upper 80s to upper 60s. • Kick started project to re-imagine website properties. Art directed new page designs. New site launched. HubSpot. • Launched campaign for overall communication reminder that improved web traffic more than 100% through social channels. • Creating new digital plan to compensate for pandemic conditions. • Successfully created and edited video projects for web and other implementations. Show less

Marketing and Communications Manager

• Oct 2018 - Dec 2019

Electronic Document Consulting and Process Firm. • Built roles and scorecards for marketing from the ground up. • Launched new digital initiatives for social media channels, including schedule management, content creation, and imagery. • Launched initiative for new website. Designed test site, moved through alpha phase to beta phase, and eventual launch. Through organic SEO and PPC, increased web traffic over 100%. WordPress • Executed campaign to transition existing clients from old solution to new solution. Approximately 50% transition still climbing. • Planned, executed successful company and client events. • Developed incremental brand change initiative with softer imagery, colors, and communication style. Show less

Senior Marketing Communications Specialist

• May 2014 - Oct 2018

International Architectural, Engineering, and Design Firm. Stantec acquired JBR in May 2014. Previous marketing functions transitioned to HQ. • Successfully managed proposal generation process; writing, designing, and coordinating submissions. Approximately 50% hit rate. • Trained new and existing team members in use of company technology systems as part of the global training team. Presented training sessions both online and in person. • Executed successful photo shoots for team members and project imagery. Coordinated and managed outside photographers as well as internally produced. • Crafted numerous rewrites and original material for projects, web, and advertising to match new branding initiative. Show less

Marketing Manager

• May 2013 - May 2014

Led and managed marketing team to support client base and revenue growth. Created marketing strategy and plan around six core disciplines (digital, customer service, business development support, tradeshows and events, public relations, advertising and design) Designed and maintained business intelligence system to track success of marketing programs. Rewrote marketing and business development training manuals, and trained staff. Redesigned customer service metrics. • Increased website visits by 20%. Increased social media followers by 10%. Improved Customer Satisfaction rating by 4%. • Generated website leads with 1000% ROI in six months by jumpstarting lagging website development project in process for more than one year. • Built system to track, manage, and improve customer satisfaction by developing new service metrics, surveys, and phone scripts. • Increased booth traffic and awareness by redesigning booth for tradeshows. Show less

Marketing Specialist

• Oct 2012 - May 2013

Consultant • Created visual communication pieces for multiple office needs. • Led and managed the launch of new branding and website initiative in order to accomplish agency mission. • Key team member in successful implantation of Governor’s Annual Energy Development Summit. Year over year growth; 15% in attendance, 16% sponsorship. Responsible for all branding, advertising, and promotional material. Managed relationships with vendors to ensure successful event. Consultant • Created visual communication pieces for multiple office needs. • Led and managed the launch of new branding and website initiative in order to accomplish agency mission. • Key team member in successful implantation of Governor’s Annual Energy Development Summit. Year over year growth; 15% in attendance, 16% sponsorship. Responsible for all branding, advertising, and promotional material. Managed relationships with vendors to ensure successful event.

Marketing Manager

• Dec 2011 - Aug 2012

Consultant • Re-engineered Google AdWords campaigns, and Google Analytics for key websites. Created key performance indicators and raised performance: Example, Increased ad click through rates from 1-2% to 18-20%. Reduced cost per click of ads from .46ç to .09ç. • Utilized multiple marketing and advertising approaches (Including web banners, media kits, and press releases) to facilitate a 50% attendance growth in company-sponsored trade show targeting the national WISP (Wireless Internet Service Providers) community. • Opened social marketing by creating and maintaining contact points for multiple Beehive Companies including Facebook, Twitter and YouTube. - Implemented monthly email campaigns to create communication channel to customer base. • Produced, filmed, edited video spot to be shown in Tooele Movie Theaters. Show less

Principal

• Dec 1993 - May 2011

Principal Led business and profit and loss turnaround by focusing on sales, marketing and advertising, customer satisfaction, finance, human resource, and vendor relations. Trained and led sales team to assist individual clients and companies with technology-based solutions. Built relationships with key vendors, clients and competitors. Developed and led training, workshops, and seminars for clients and staff. • Achieved profitability in one year following purchase of assets and licenses from prior owner. • Grew annual revenue to $5.5 million from $1.2 million by creating innovative score sheets and metrics for sales and service departments. • Attained high customer, vendor, and staff satisfaction. • Achieved and maintained highest tier rating for North American Apple Service Providers by maintaining customer service program. • Increased client base to more than 12,000 customers from 5,000 through advertising, social media, email, tradeshows, TV (i.e., Good Things Utah), radio (i.e., Apple guru on KSL radio computer show). • Attained Apple Specialist designation. • Improved traffic flows and brand image by redesigning and implementing new store layout. Sales and Service Manager Led and trained sales team to sell the right solutions. Managed and trained service team to diagnose and repair software, and component-level hardware repairs. Drove key Apple designations attainment. • Became most trusted Apple Service Provider along Wasatch Front. • Led effort to attain Authorized Services Provider designation. • Achieved a) Apple Sales Professional status among Apple Resellers, b) Apple Certified Technical Coordinator designations for servers and networks, and c) four Apple Hardware Certifications. Show less

Technical Coordinator/Manager

• Jan 1996 - Jan 2000

Developed concept for an all Macintosh based Internet Service Provider; Complete setup of ISP including all servers and data connections; Dealt with all day to day technical aspects of ISP; Created company and customer websites as needed. Developed concept for an all Macintosh based Internet Service Provider; Complete setup of ISP including all servers and data connections; Dealt with all day to day technical aspects of ISP; Created company and customer websites as needed.