Experience

FeedConstruct

• United Kingdom
• Information Services
• 1 - 100 Employee

• Senior Digital Marketing Manager

  • May 2023 - Present



Business Development Group

• Armenia
• Professional Training and Coaching
• 1 - 100 Employee

• Digital Marketing Trainer

  • Jan 2019 - Present



OMNI

• Yerevan, Armenia

• Head Of Marketing

  • Nov 2021 - Apr 2023



ArctX

• Armenia
• IT Services and IT Consulting
• 1 - 100 Employee

• • Jun 2021 - Nov 2021

  • Research competitors’ pricing and products.• Develop off-page optimization initiatives, such as link-building.• Collaborate with creative and operations departments to produce engaging, relevant content.• Report and present monthly results of the product team to CMO and CPO.• Delegate responsibilities for copywriters, market researchers, SEO and SEM specialists.• Negotiate ad space and airtime rates with vendors, ensure ad quality and placement, as well as relevance to campaign objectives.• Plan a monthly advertising budget, submit reports to the Chief Accountant․• Organize the process of creating new landing pages and new websites, set deadlines for website development and creative teams, as well as collaborate with freelancers.• Work with a video team to create multilingual promo videos and video tutorials with voiceovers and subtitles. Show less

• • Feb 2021 - Jun 2021

  • Develop marketing promotion strategies for the company's various products.• Decide on the appropriate placement of ads.• Collaborate with web developers to optimize the user experience and interface for search engine visibility.• Improve the online presence of the company.• Research and report relevant search engine keywords and trends.• Track key performance indicators (KPIs), report rankings, and recommend tactics to optimize further.• Develop an online content strategy to increase brand awareness and consumer engagement.• Research emerging industry trends and analytics tools to improve search engines. Show less



Digitain

• Armenia
• Gambling Facilities and Casinos
• 400 - 500 Employee

• B2B Digital Marketing Manager

  • Jun 2020 - Feb 2021

  • Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan. • Develop projects to create content. • Coordinate social media and pay-per-click campaigns with SEM strategists. • Collaborate with the design team to produce engaging content for SMM platforms and banner advertisements. • Implement email marketing campaigns. • Create landing pages using LP builder platforms. • Develop long and short-term SEO strategies. • Meet with the sales and business development departments, negotiate about new market opportunities, understand specifications of each market user behavior. • Be in charge of the development of social media and company website. • Create and schedule webinars, collect customers' data, engage them with sales funnels. • Report and present the published campaigns to the head of marketing. Show less



KORIZ Marketing

• Armenia
• Advertising Services
• 1 - 100 Employee

• Co-Founder & Chief Marketing Officer

  • Apr 2019 - Jun 2020

  • Solve product-related problems, make decisions, complete trade-off analysis to stay on track towards business deliverable commitments. • Develop a feasible marketing plan for the department and oversee its day-to-day implementation. • Plan and organize marketing functions and operations (product development, branding, communications etc.), and ensure they project the company’s unique “voice”. • Work with internal stakeholders to plan, create, and launch creative campaigns and compelling stories around clients' companies announcements and initiatives that resonate with audiences. • Delegate responsibilities to the marketing and design teams. • Oversee the quality of work of graphic and motion designers. • Determine KPIs for the marketing department. • Keep the marketing budget in check. • Contribute to the overall growth of the company. • Analyze the company's marketing strategy and suggest improvements. • Create and present the annual marketing plan and strategy. • Take responsibility for the look and content of the websites and social media outlets, maximizing visitor conversion. • Researching the experience of the customer in interacting with the organization and driving improvements. • Oversee teams responsible for brand identity, brand reputation and brand marketing activation, including graphic design, brand content & assets, social media activation, search engine optimization and PR. Show less



all.me

• Ireland
• Technology, Information and Internet
• 1 - 100 Employee

• • Feb 2019 - Jan 2020

  • Interpret data, analyze results using statistical techniques.• Develop and implement data analyses, data collection systems and other strategies that optimize statistical efficiency and quality.• Monitor and review current campaigns, analyze metrics and identify opportunities to increase performance.• Acquire data from primary or secondary data sources and maintain databases.• Collect and review marketing data, including customer and larger web behavioral data.• Create dashboards, campaign and website performance reports, along with data visualizations for presentations.• Report and present the final visualizations and data to the analytics team lead. Show less

• • Sep 2018 - Feb 2019

  • Plan digital marketing campaigns, including web, email and display advertising.• Measure and report on the performance of all digital marketing campaigns.• Research advertising trends, measuring the performance of online campaigns.• Report on marketing KPIs like leads, conversion rates, the website traffic and social media engagement.• Research international nano and micro-influencers.• Keep the company up to date with developments in digital marketing.• Identify real-time search trends and social media topics.• Supervise design of visual elements for social posts. Show less



AMCG Agency

• Armenia
• Advertising Services
• 1 - 100 Employee

• • Nov 2017 - Sep 2018

  • Own, manage and grow digital channel strategies for a client․• Plan, implement and analyze social media strategy.• Understand and stay current on industry trends, competitive landscape and internal product development efforts․• Technical planning and setup live streaming for social media channels.• Generate sales leads from ads, create effective and valuable funnels to engage the audience.• Create email marketing campaigns using automated workflows.• Create user flows for messenger marketing, tag users, subscribe to them, send notifications, visualize the flow of chatbot. Show less

• • Aug 2017 - Nov 2017

  • Development of SMM strategy.• Daily communication with the client (brand KPI tracking).• Organize meetings with clients, discuss new opportunities for business development․• Plan and organize contests on SMM channels, engaging the audience.• Track situational SMM trends.• Catalog and report social media results for client review.



Financial System Mediator

• Armenia
• Alternative Dispute Resolution
• 1 - 100 Employee

• Legal Assistant

  • Mar 2014 - Apr 2014



Central Bank of Armenia

• Armenia
• Government Administration
• 400 - 500 Employee

• Legal Consultant Intern

  • Jun 2013 - Jul 2013