Product Owner / Product Designer

• Jun 2023 - Present

Product Manager / Growth Marketing Manager

• May 2020 - Present

My Mirror is a health-tech start-up that plays a significant role in helping solve the mental health crisis by connecting Australians with psychologists online through a custom-built video conferencing platform. I joined My Mirror as a growth marketing specialist and quickly filled the role of product manager & UX/UI Designer while managing the digital marketing channels. I joined My Mirror before the website launch with the aim to create and deploy a digital marketing strategy to start building traffic and acquiring clients. Within the first year, we managed to deliver 800 sessions per month and had steady growth since then.As part of the product manager and UX/UI Designer roles I was responsible for:- Creating a sprint workflow and organising the engineers' sprints and tasks- Scoping, briefing, and prioritising tasks to translate business needs into technical solutions that can be built by engineers.- Understanding business problems and creating solutions through UX/UI design experiences.- Creating and optimising UX/UI designs through Figma prototypes: conversion rate optimisation, development of new features for clients, psychologists, and customer service team.- Testing for sprint releases to ensure the quality, consistency, and performance of the work delivered- Tracking through Google Tag Manager, Google Analytics and reporting through Google Data StudioAs part of the growth marketing role, I've created, managed, and optimised the following:- Paid search traffic and retargeting ads through Google Ads & Facebook Ads.- Organic traffic through technical SEO optimisation and content creation.- Email marketing automation and transactional emails to educate, convince and retain customers through Sendgrid.- Marketing consultancy & strategy Show less

Growth Marketing Manager

• Apr 2019 - Dec 2020

GlamCorner is a fashion rental website aiming to revolutionise the fashion industry by providing a smarter alternative better for our environment. As part of the growth team, I managed the following channels: Paid search with Google & Bing Ads creation. Affiliate advertising through Commission Factory. Organic traffic through technical SEO and content optimisation. Display Advertising through Adwords, Quantcast and RTB House. I also got involved in wireframing landing pages and worked with both engineers and designers to deliver them. As part of the growth and performance marketing team, I managed the following channels: - Paid search with Google & Bing Ads creation (+140% YoY increase in revenue) - Affiliate advertising through Commission Factory. - Organic traffic through technical SEO and content optimisation. - Display Advertising through Adwords, Quantcast and RTB House. I got involved in wireframing landing pages and worked with both engineers and designers to deliver them. Show less

Head of Digital Strategy / Product Manager

• Jan 2014 - Nov 2018

As the first marketing employee hired, I've helped Pretty evolve from a creative and technical agency to a digital marketing agency. I've managed and grown the marketing clients' portfolio, developed a marketing culture within the agency and built/managed a team of digital marketing specialists. I've helped a various range of clients from start-ups to international businesses grow, through tailored digital strategies and/or managing their website builds. As part of this role I was in charge of: - Managing and delivering various website builds and features from briefing to technical scoping, UX design, and testing. - Building and managing a team of digital marketing experts. - Creating tailored digital marketing strategies and ensuring their delivery. - Managing a portfolio of digital marketing clients on a marketing retainer. - Training design and engineering teams to use marketing best practices. - Optimising conversion rates and user experience for our clients. - Managing client's monthly budget. - Working with SEO experts to deliver SEO friendly website architectures and designs. Show less

Growth Marketing Manager & Trainer / Product Manager

• Oct 2011 - Oct 2013

Tamento is a digital agency that focuses on creating websites and delivering digital strategies consultancy through training and on-site missions. During my time at Tamento I had the opportunity to manage various website builds from briefing, prototyping to delivery. I also provided digital Marketing training to businesses and was an on-site marketing manager for Group Logware, to assist them with their global marketing strategy. Tamento is a digital agency that focuses on creating websites and delivering digital strategies consultancy through training and on-site missions. During my time at Tamento I had the opportunity to manage various website builds from briefing, prototyping to delivery. I also provided digital Marketing training to businesses and was an on-site marketing manager for Group Logware, to assist them with their global marketing strategy.

Marketing Manager

• Feb 2012 - Sep 2013

While working at Tamento, I also held the position of Marketing Manager two days a week at Groupe Logware, to assist them with their global marketing strategy. The aim of my mission was to develop communication tools for candidates, clients and employees of the company. DIGITAL MARKETING TRAINING - Training recruiters on how to leverage from social medias tools to enhance their candidates research. - Providing support and consulting on improving recruiters' online presence as well as assisting them finding new candidates. MARKETING AND COMMUNICATION - Developing a new employer brand for the group to differentiate them from competitors and to convince targeted candidates to join the company. - Assisting the training centre of the company, LOGWARE Institute, in the deployment of their communication tools (print and web) - Project Managing the new branding of "CSBI Consulting", the Business Intelligence entity of the group DIGITAL PRODUCER - Project management of a new website for Logware Institute - Project management of a new website for CSBI Consulting Show less

Web project manager / Social media strategist

• Feb 2011 - Aug 2011

PROJECT MANAGEMENT - Daily contact with clients of the agency providing strategic recommendation - Planing and monitoring of projects - Organisation of website architectures (Mind Manager) - Participation in creative brainstorming and clients meeting - Briefing creative team - Prototyping websites - Writing up proposals for prospects including costing and timeframe SOCIAL MEDIA AND DIGITAL STRATEGY - Responding to tenders assisting the marketing director - Audit of Websites (design, usability, social media) - Audit of the agency social media presence - Development of a social media strategy to grow the community agency through social networks - Monitoring and broadcasting updates through the agency's social networks - Drafting of a guide listing the best practices of social media for financial advisors (SFL financial security - Partner Desjardin) Show less

Freelance Web Designer / Community Manager

• Jun 2010 - Jul 2011

Logo and webdesign creation Branding social media channels Community Management Logo and webdesign creation Branding social media channels Community Management

Social media strategist

• Mar 2010 - Jun 2010

SOCIAL MEDIA STRATEGY - Development of the community management offer for the agency - Training of the team to various social media tools - Management and optimisation of the agency online presence and its customers ( Facebook and Twitter customisation, blog optimisation in order to increase the impact of social media ...) - Conception of various presentations focusing on social media - Animation of a conference at "Marseille 2.0" SOCIAL MEDIA STRATEGY - Development of the community management offer for the agency - Training of the team to various social media tools - Management and optimisation of the agency online presence and its customers ( Facebook and Twitter customisation, blog optimisation in order to increase the impact of social media ...) - Conception of various presentations focusing on social media - Animation of a conference at "Marseille 2.0"

Webdesigner / Webmaster

• May 2009 - Aug 2009

WEBDESIGN AND WEBSITE CREATION - Webdesign of different websites - Website creation using Joomla! and models integration on Wordpress WEBDESIGN AND WEBSITE CREATION - Webdesign of different websites - Website creation using Joomla! and models integration on Wordpress

Webdesigner

• Apr 2008 - Jun 2008

WEBDESIGN - Creation of logos for the student television channel of the University of Portsmouth (CTV) - Creation of Flash animations to present the video channel WEBDESIGN - Creation of logos for the student television channel of the University of Portsmouth (CTV) - Creation of Flash animations to present the video channel