Experience

Gilbarco Veeder-Root Australia | NZ (A Vontier Company)

• Australia
• Oil and Gas
• 1 - 100 Employee

• Sales & Marketing Director, Australia & New Zealand

  • Jul 2022 - Present

  I am thrilled to announce that I’ve joined the Gilbarco Veeder-Root team as the Sales & Marketing Director (Aust & NZ).It’s a privilege to be given the opportunity to continue GVR’s success in these important markets and build upon the many accomplishments that those before. I'm excited to be working with the many fabulous GVR people, serving existing and new customers at such an important & challenging transition time within the industry. I am thrilled to announce that I’ve joined the Gilbarco Veeder-Root team as the Sales & Marketing Director (Aust & NZ).It’s a privilege to be given the opportunity to continue GVR’s success in these important markets and build upon the many accomplishments that those before. I'm excited to be working with the many fabulous GVR people, serving existing and new customers at such an important & challenging transition time within the industry.



Genesis Oceania Pty Ltd

• Executive Director

  • Oct 2017 - Sep 2022

  Demonstrate expertise in delivering specialised management consulting services with the goal of developing businesses with branded multi-site operations across convenience, food, coffee, fuel, and retail high street. Study, evaluate, and enhance existing business models and operations while executing innovative growth strategies via transformation, acquisitions and/or new market entries. Maintain the highest level of operational and customer excellence in order to drive growth and sustainable results for a broad client base. Utilize 25+ years of robust industry knowledge and experience throughout a multitude of environments and industries.Carry out the alignment of objectives with key stakeholders and customer expectations often with conflicting timeframes.Portfolio of recent client deliveries in Asia Pacific include :•Developed a fully integrated customer value proposition & operational excellence program across 6 diverse business units in the Philippines•Managing the deal team and business formation for the Reliance & BP JV in India (Jio bp)•Conceptualize and implement shop formats and store offering strategies aimed at a networking plan of 5,000 locations throughout India•Lead the digital operational and customer excellence requirements for a new business unit in India•Penetrate a valuable new market for a retail turn key consulting service in Myanmar•Lead transformation & consolidation of project planning and execution programs across Major client in PNG•Program Director and Operational Excellence development partner for all activities related to the new market entry for retail fuel and convenience business•Lead all phases of a significant takeover bid opportunity in the Australian fuel retail market valued at $600M+, with accountability for opportunity assumptions, management engagements, and business risks•Assess the potential acquisition and new market for an overseas client looking to purchase a niche oil & gas distributor & retailer



Shell

• United Kingdom
• Oil and Gas
• 700 & Above Employee

• Executive Director and General Manager, Retail (Shell Company of Thailand)

  • Jan 2013 - Jul 2017

  Responsible for all aspects of Shell's national network of retail service stations and convenience business in Thailand during a significant investment, growth and high performance period.• Employed control and authorization over the national network of retail service stations, lubricant service centres, and convenience and coffee/food businesses. • Governed all daily operations across 500 retail outlets, serving 2 million customers per week with over $USD4billion in sales and revenue in excess of $144m pa profit. • Presided over 350 franchisees and 8,000 frontline team members by providing support and motivation ,while developing their skills for the benefit of their career and the company. • Achieved a complete reversal of credible commercial returns after 10 years of poor performance and underinvestment.• Conceived and incorporated a strategy enabling the company to compete against two national oil companies which held 60% of the market share.• Educated, guided, and motivated a team who had lost inspiration and confidence as well as leveraged 8,000 frontline staff and fierce local competition.• Overcame talent and diversity issues within the organisation and cultivated a strong pipeline for senior leadership.• Heightened profitability within 4 years ($80m to $144m) including the highest ever profit for Shell Thailand in its 125 year history while increasing ROACE from 12% to 28%.• Amplified credibility for the Thailand business, ultimately becoming a growth market with access to the 3rd largest amount of capital ($40m USD pa) in Asia Pacific behind Malaysia and China.• Launched a startup coffee and food business, Deli Café, utilizing customer and competitor analysis, which was scaled up to 120 by end of 2017.

• Global Retail Customer Experience Manager

  • Jun 2011 - Dec 2012

  • Achieved measurable success in leading the Customer Value Proposition, site platform, and retail branding at multiple locations. • Partnered with global teams to define and implement a set of customer standards and mindsets for the entire organisation and its partners, including tracking, rewards, and penalties, ensuring it was embedded across 500,000 front line staff on over 40,000 sites in 60 countries.• Bridged communications with stakeholders to ensure the program was owned by each operating country while satisfying the needs of the global retail leadership management team.• Engineered a detailed model focused on customer outcomes and highlighting performance and value gaps for retail operations. • Teamed with stakeholders responsible for reviewing and amending brand and customer standards for Shell’s Retail Visual Identity (RVI), verifying that monitoring and measurement programs reflected the customer’s real experience. • Realized a 10% improvement in customer satisfaction, 10% upgrade in brand standards, and 5% increase in sales and margin, equating to $200m pa margin improvement.• Innovated the new Select and deli2go and brand and facilitated the successful deployment across Europe and UK.

• Global Channel Manager, Retail

  • 2008 - Jun 2011

  • Administered the global portfolio of approved channels while employing company owned, dealer owned, licensing, alliances, and wholesale platforms to deliver sustainable benefits.• Streamlined delivery and engagement methods across markets and their local management through continuous improvement initiatives in sales, marketing, and operations teams. • Oversaw more than 42,000 retail branded sites globally with over100 billion litres pa underpinned in these operating channels.• Generated a gross operating margin of $2.7Billion USD pa for all retail operating platforms and 60 countries. • Retained accountability for governing budgets and channels for the IT program management plan with stewardship of over $20M pa OPEX.• Managed the complexity of various operating environments as well as the general perception that standardised programs were not being readily adopted.• Prospected and secured $50m in benefits through a comprehensive franchise review.• Participated actively in the deployment of franchise models in Canada, Argentina, Germany, China, and Turkey, as well as new business models in Oman and Indonesia.• Optimized operations, reduced overheads, and grew margins in the USA and Canada due to the design of a new global wholesale business model.

• General Manager, Retail, Australia

  • 2005 - Oct 2008

  Responsible for the end to end management of the Retail business for Shell Australia. A business with over 800 stores nationally, sales in excess of $6billion USD pa and a significant Alliance relationship with Coles Express. During this period the business grew significantly and was recognised by the customer as the number one fuels brand in Australia.

• Retail Transition & Alliance Manager

  • Mar 2003 - Sep 2006

  Managed all aspects of the Shell to Coles Express Transition program & Led the Alliance Operations for the 850 Coles Express fuel & Convenience locations nationally,

• Regional Retail Strategy & Development Manager (Asia Pacific)

  • Jan 2002 - Mar 2003

  Worked on priority evaluations and projects across Asia Pacific- Primary focus was development of the retail strategy by identifying opportunities and threats to the Retailbusiness in Asia Pacific- Responsible for e-Commerce strategy