Experience

Breezy Hill Marketing

• United States
• Marketing Services
• 1 - 100 Employee

• Founder

  • May 2011 - Present

  Burlington, Vermont Area Breezy Hill Marketing helps small businesses meet their revenue and profitability goals through the design and implementation of marketing strategies that build on organizational strengths and leverage creative tactics. As one of the founders of Breezy Hill Marketing, I am excited to take my experience as a marketing professional for several companies and translate this knowledge into tangible gains for small businesses. I offer a variety of services including strategic… Show more Breezy Hill Marketing helps small businesses meet their revenue and profitability goals through the design and implementation of marketing strategies that build on organizational strengths and leverage creative tactics. As one of the founders of Breezy Hill Marketing, I am excited to take my experience as a marketing professional for several companies and translate this knowledge into tangible gains for small businesses. I offer a variety of services including strategic planning, business development and project management. I have over 16 years of experience working in sales, marketing and business development. The Breezy Hill Blog is a chronicle of my business building efforts with information and tools to help you develop and promote your own business. Show less



UnitedHealth Group

• Hospitals and Health Care
• 700 & Above Employee

• Director, Marketing

  • Jun 2010 - May 2011

  Managed small marketing team with focus on creating revenue opportunities for the Ingenix CareTracker EMR and PM suite of products. Responsible for marketing budget, planning and forecasting. Worked closely with product line executive team to identify and align programs to support business goals and long term initiatives.

• Associate Director of Marketing

  • Feb 2009 - Jun 2010

  Manager of strategic marketing initiatives for the products and services of Ingenix, Ingenix Consulting and Global Works Systems, Inc. products and services for the large provider market. Implementing interactive and pay per click strategies for revenue cycle solutions and consulting solutions under three individual brand identities. Developing programs to communicate the value of Ingenix revenue cycle solutions including case studies, testimonials, and auto demos. Managing the marketing… Show more Manager of strategic marketing initiatives for the products and services of Ingenix, Ingenix Consulting and Global Works Systems, Inc. products and services for the large provider market. Implementing interactive and pay per click strategies for revenue cycle solutions and consulting solutions under three individual brand identities. Developing programs to communicate the value of Ingenix revenue cycle solutions including case studies, testimonials, and auto demos. Managing the marketing packaging of new Ingenix Consulting programs designed to improve the business of healthcare. Developing key strategies for the successful migration of the Global Works brand to the new Ingenix Consulting organization.



Global Works Systems, Inc.

• Hospitals and Health Care
• 1 - 100 Employee

• Director of Marketing

  • Jan 2003 - Feb 2009

  Developed and implemented marketing plans to support organization’s growth goals, helping to support year over year growth on average of 25%. Participated in strategic planning with members of the senior management team, defining corporate direction, new business initiatives and expansion opportunities. Oversaw the implementation of new web site architecture to support increased content indexing and end user ease of use. Implemented SEO and PPC infrastructure to drive lead generation.… Show more Developed and implemented marketing plans to support organization’s growth goals, helping to support year over year growth on average of 25%. Participated in strategic planning with members of the senior management team, defining corporate direction, new business initiatives and expansion opportunities. Oversaw the implementation of new web site architecture to support increased content indexing and end user ease of use. Implemented SEO and PPC infrastructure to drive lead generation. Managed all aspects of event participation including pre conference communications, design and production of show messaging and graphics, definition of event goals, post event communication, and event success metrics. Responsible for the creation and adherence of the marketing budgets, maintaining strict budget guidelines while achieving corporate marketing goals. Created internal marketing programs to effectively communicate strategic goals and enhance corporate culture. Coordinated annual company events with educational and entertainment programs.

• Manager, Marketing

  • Jan 2001 - Jan 2003

  Implemented new brand definition and created strategic solution selling structure called Solution Sets to align software and services to key client initiatives and requirements. Developed program to support entry into electronic health records arena including conference participation, presentations, collateral and client testimonials. Managed the creation and production of the GlobalNews newsletter to deliver case studies, solution highlights and employee news to client and vendor partners.

• Sales & Marketing Manager

  • Dec 1998 - Jan 2001

  Implemented new brand strategy for healthcare consulting and software company. Developed sales and marketing program for firm seeking to expand out of the West Coast. Identified key strategic venues for prospect and client exposure. Launched new product offering to healthcare market including the development of product marketing materials.



Oracle

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• DMD Representative

  • 1995 - 1998

  Sold Oracle applications to named strategic accounts within the Ohio Valley, as part of Oracle's Direct Marketing Division.

• Client Relations Representative

  • Jul 1993 - Jun 1995

  Resolved service and support issues for Oracle software clients. Acted as a client advocate for internal resolution of complex concerns.