Experience

KeyPay Cloud Payroll & Workforce Management

• Australia
• Software Development
• 1 - 100 Employee

• UK Partner Marketing Manager

  • Mar 2022 - Present



BQE Software

• United States
• Software Development
• 200 - 300 Employee

• Marketing Coordinator

  • Dec 2020 - Feb 2022

  Developed, strategised, optimised and managed marketing communications plans, digital campaigns (social, paid, inbound and content marketing, EDMs, blog, website, webinars/events) and nurturing campaigns to increase brand awareness and lead generation in the APAC region. Developed marketing budget and marketing activities to leverage maximum return on investment. Collaborated and liaised with decision makers, key partners, overseas marketing teams, key speakers, sales and product teams to execute market strategies and effectively reach key audiences.



SAI Global

• Information Services
• 500 - 600 Employee

• Digital Marketing Executive - Email Specialist

  • Mar 2020 - Jul 2020

  Champion for delivering nurture, promotional and engagement campaigns to drive ecommerce revenue and growth across APAC, EMEA and America regions. Champion for delivering nurture, promotional and engagement campaigns to drive ecommerce revenue and growth across APAC, EMEA and America regions.



RICS

• United Kingdom
• Real Estate
• 700 & Above Employee

• Digital Marketing Executive, Australasia

  • May 2019 - Feb 2020

  Planned, implemented and monitored all online and offline campaigns in Australia and New Zealand to boost membership engagement with core products/services such as thought leadership, training and events. Planned, implemented and monitored all online and offline campaigns in Australia and New Zealand to boost membership engagement with core products/services such as thought leadership, training and events.



Global Merces Funds Management Ltd

• Marketing Coordinator

  • May 2017 - Mar 2019

  Planned, executed and monitored all offline and online activities tailored to fund managers and investors. Researched and implemented common keywords in CMS to improve SEO, developed personas to support content marketing plan and implementation, produced and designed graphics/marketing collateral, organised local events and developed email campaigns to maintain engagement with clients. Planned, executed and monitored all offline and online activities tailored to fund managers and investors. Researched and implemented common keywords in CMS to improve SEO, developed personas to support content marketing plan and implementation, produced and designed graphics/marketing collateral, organised local events and developed email campaigns to maintain engagement with clients.