Experience

Retail Monster LLC

• Consumer Goods
• 1 - 100 Employee

• Founder / CEO

  • Mar 2016 - Present

  RETAIL MONSTER LLC PROVIDES ONE-STOP SERVICE MANAGEMENT FOR FAMILY FOCUSED PRODUCTS AND INTELLECTUAL PROPERTY PROVIDERS ACROSS NORTH AMERICAN, LATIN AMERICAN, EUROPEAN MARKETS AND BEYOND. RETAIL MONSTER LLC PROVIDES ONE-STOP SERVICE MANAGEMENT FOR FAMILY FOCUSED PRODUCTS AND INTELLECTUAL PROPERTY PROVIDERS ACROSS NORTH AMERICAN, LATIN AMERICAN, EUROPEAN MARKETS AND BEYOND.



DreamWorks Animation

• United States
• Animation and Post-production
• 700 & Above Employee

• Head of Global Consumer Products

  • Feb 2013 - Mar 2016

  Hired to drive DreamWorks Animation Studios Consumer Products globally. *With DWA's recent acquisition of Classic Media, Big Idea, and Trolls, there's an urgent need to develop a comprehensive portfolio approach & strategy that will ensure the properties resonate on shelf as they resonate on screen. *Shifted the focus from “property-at-a-time” mentality to a true portfolio focus, maximizing the revenue from all IP, past and present. *Delivered double-digit comps annually. * Established lucrative standard deal structures that secured both long term partnerships and minimum guarantees. * Recruited industry-leading talent around the world, thus growing the international business to over 50% of total revenues (from 25% previously). * Grew licensee base 100%, establishing industry-leading partnerships. * Secured $75M worth of toy and loyalty deals in 2014 as opposed to only $5M the year before. * Increased per brand toy revenue 20x for all deals since arrival. * Led DreamWorks to become one of the US’s top 10 toy licensors for the first time in company history.



Viacom

• United States
• Entertainment
• 700 & Above Employee

• Senior Vice President – Head of Consumer Products, International

  • 2010 - Feb 2013

  Revived $3B consumer product operations in all markets outside the US. Directly manage offices throughout Europe, Asia, Latin America, and emerging markets. Hold full responsibility for business and legal affairs, finance, category development, marketing, creative, brand management, recreation, live events, and retail sales. Oversee 3 SVPs and 14 VPs. Achieved double-digit growth for division, which had no strategic framework and under-performing leadership team. *Created clear strategic vision; built elite team of talented leaders; and improved collaboration between global and local marketing teams. *Initiated significant changes in sales and marketing processes; franchise prioritization; partnerships with licensees, suppliers, and retailers; product approval; and stewardship. *On pace to achieve 20% growth for 2012 and double revenues in 3 years in all categories. *Driving margin improvements by 7 basis points and trending 30% improvement in operating income YoY. *Established division as a highly valued, respected, and key revenue-generating entity.



The Walt Disney Company

• United States
• Entertainment Providers
• 700 & Above Employee

• Vice President of Marketing & Seasonal Merchandise, North America

  • 2009 - 2010

  Spearheaded retail and trade marketing operations to devise and deliver fully integrated programs from franchise to shelf, utilizing both traditional and new media. Led seasonal merchandise planning, licensing, and retail solutions across diverse business lines with direct accountability for North American P&L. Transformed traditional DCP initiative into more holistic approach encompassing all of The Walt Disney Company.*Drove unique differentiated marketing programs for Top 5 retailers for Disney’s priority franchises. *Designed “licensee friendly” sales toolkits that offered high caliber franchise presentations to 2500 licensees. *Launched new seasonal line-of-business initiative for DCP.*Founded and chaired The Walt Disney Company’s Retail Council dedicated to holistic One Voice Retailer Solutions.*Drove +$1B in retail sales from Cars’ and Toy Story’s 5-star events.*Protected and expanded Disney’s dominance of licensed seasonal merchandise.*Created multiple consumer touch points and improved collaboration amongst all Disney divisions.

• Vice President, Sales & Marketing, Europe

  • 2008 - 2009

  Developed and executed across 10 European countries amidst the worst recession in European history. Scope of responsibility included $2.7B in annual sales, $24M budget, and 5 country Vice Presidents.*Led One Voice strategy, crafting solution to consolidate all TWDC’s Sales & Marketing divisions. *Drove Solution “Sell-In” initiative, equipping 3rd party, European sales teams with cutting-edge tools. *Created “Holistic Marketing” process that maximized promotional commitment of Disney licensees. *Reduced key account list from 29 to 14 retailers; implemented “fewer, bigger, better” strategy.*Delivered a 21% sales increase across Europe from 2008 to 2010.*Formulated Strategic Vision foreseen by CP Chairmen within 9 months.*Increased ROI by 53% on specific trade activities and merchandise sell-thru +15% in 4 weeks.*Pioneered European e-commerce strategy and team, doubling growth percentage from traditional stores.

• Vice President, Disney Consumer Products, UK

  • 2006 - 2008

  Revitalize $1.3B consumer products business in UK market with 3 consecutive years of declining sales. Oversaw 12 direct and 84 associates/directors.*Established DCP’s 4 Building Blocks (People, Property Focus, Key Accounts, Quality Product) in market. *Established first Strategic Framework for top “game-changing” licensees, retailers, and franchises. *Rebuilt and inspired discouraged group of solid marketing/sales veterans.*Increased annual sales 23% YoY in the UK and Ireland.*Boosted UK to rank as company’s #1 country and earned Country of the Year designation.*Grew key account sales by 42% over 2-year period.*Represented Disney Consumer Products UK on The Walt Disney Company’s leadership councils.

• Executive Director – Key Accounts, UK

  • 2005 - 2006

  Opened 2 field offices representing Disney to UK’s 2 largest retailers, ASDA and Tesco. Oversaw daily offices’ operations, including, analytics, product development, partner development, creative, sales, and marketing. *Captained Tesco team to achieve unprecedented 95% increase*Led ASDA team to realize 53% gain in first year.

• Director, Food, Health, Beauty, & Stationery, Global

  • 2004 - 2005

  Spurred revenue in stagnant FHB&S categories for flagship $1B Wal-Mart account. *Increased respective categories from $800M to $1.4B. *Nearly doubled sales while increasing item count 110%.



Walmart

• United States
• Retail
• 700 & Above Employee

• Regional Manager, Specialty Division

  • 2000 - 2004

  Provided effective leadership for 130-unit operation, consisting of 3,000 associates, 130 managers, and 12 district managers. *Transformed inherited sub-par region to Top 3 out of 16 regions*Full P&L responsibility

• Leadership roles in Logistics, Merchandising, Marketing, Global Supply Chain, & Store Management

  • 1993 - 2000