Miguel Baptista

Global Marketing Communications & Digital Business Development at Electricol, SA
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Contact Information
us****@****om
(386) 825-5501
Location
Lisbon Metropolitan Area, PT
Languages
  • English Full professional proficiency
  • French Professional working proficiency
  • Portuguese Native or bilingual proficiency
  • Spanish Limited working proficiency

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Experience

    • Portugal
    • Appliances, Electrical, and Electronics Manufacturing
    • 1 - 100 Employee
    • Global Marketing Communications & Digital Business Development
      • Sep 2017 - Present

      Electrical and Lighting Distributor Identifying and pursuing new business opportunities according to the strategy plan. Building and maintaining relationships with key stakeholders and clients Conducting market research to stay informed about industry trends. Creating and implementing sales and marketing strategies Negotiating and closing deals with potential clients in online platforms. Collaborating with other teams within the organization to ensure a seamless customer… Show more Electrical and Lighting Distributor Identifying and pursuing new business opportunities according to the strategy plan. Building and maintaining relationships with key stakeholders and clients Conducting market research to stay informed about industry trends. Creating and implementing sales and marketing strategies Negotiating and closing deals with potential clients in online platforms. Collaborating with other teams within the organization to ensure a seamless customer experience. Measuring and reporting on the success of business development initiatives and new clients, rate score. Annual Marketing plan and Communication strategy. Coordinate Marketing operations along with Energy and Lighting segments. Define Business plan with Board Members and plan new segment approaches. Manage Brands and portfolio brand’s architecture. Corporate communications, Advertising Campaigns and Email Marketing automation. Run and supervise 3 websites, back-office platforms, social media pages and blogs. Implement new WordPress Ecommerce channel, sales management and content coordination. Integrate Products at B2B Marketplaces and B2C orders supervisor. Manage Google Analytics, Google Ads and SEO management. Develop Briefings, media contacts and advertising agencies cooperation. Show less Electrical and Lighting Distributor Identifying and pursuing new business opportunities according to the strategy plan. Building and maintaining relationships with key stakeholders and clients Conducting market research to stay informed about industry trends. Creating and implementing sales and marketing strategies Negotiating and closing deals with potential clients in online platforms. Collaborating with other teams within the organization to ensure a seamless customer… Show more Electrical and Lighting Distributor Identifying and pursuing new business opportunities according to the strategy plan. Building and maintaining relationships with key stakeholders and clients Conducting market research to stay informed about industry trends. Creating and implementing sales and marketing strategies Negotiating and closing deals with potential clients in online platforms. Collaborating with other teams within the organization to ensure a seamless customer experience. Measuring and reporting on the success of business development initiatives and new clients, rate score. Annual Marketing plan and Communication strategy. Coordinate Marketing operations along with Energy and Lighting segments. Define Business plan with Board Members and plan new segment approaches. Manage Brands and portfolio brand’s architecture. Corporate communications, Advertising Campaigns and Email Marketing automation. Run and supervise 3 websites, back-office platforms, social media pages and blogs. Implement new WordPress Ecommerce channel, sales management and content coordination. Integrate Products at B2B Marketplaces and B2C orders supervisor. Manage Google Analytics, Google Ads and SEO management. Develop Briefings, media contacts and advertising agencies cooperation. Show less

  • Masterpoint
    • Lisbon, Portugal
    • Business Operations Manager
      • Dec 2011 - Mar 2017

      Advertising and Printing Business and Financial Management. Project management by managing multiple projects, prioritizing tasks, and meeting deadlines. Negotiate and close deals effectively to balance the company's and potential partners' interests. Analyzing and understanding financial data, making informed decisions based on information inputs. Logistics, Production management, and Print workflow manager. Creativity and Art direction. Marketing, Brand strategy, and… Show more Advertising and Printing Business and Financial Management. Project management by managing multiple projects, prioritizing tasks, and meeting deadlines. Negotiate and close deals effectively to balance the company's and potential partners' interests. Analyzing and understanding financial data, making informed decisions based on information inputs. Logistics, Production management, and Print workflow manager. Creativity and Art direction. Marketing, Brand strategy, and Website management. SEO, SEM, Analytics, and Google Ads campaigns management. Show less Advertising and Printing Business and Financial Management. Project management by managing multiple projects, prioritizing tasks, and meeting deadlines. Negotiate and close deals effectively to balance the company's and potential partners' interests. Analyzing and understanding financial data, making informed decisions based on information inputs. Logistics, Production management, and Print workflow manager. Creativity and Art direction. Marketing, Brand strategy, and… Show more Advertising and Printing Business and Financial Management. Project management by managing multiple projects, prioritizing tasks, and meeting deadlines. Negotiate and close deals effectively to balance the company's and potential partners' interests. Analyzing and understanding financial data, making informed decisions based on information inputs. Logistics, Production management, and Print workflow manager. Creativity and Art direction. Marketing, Brand strategy, and Website management. SEO, SEM, Analytics, and Google Ads campaigns management. Show less

    • Portugal
    • Hospitals and Health Care
    • 1 - 100 Employee
    • National Sales And Marketing Director
      • Jan 2011 - Dec 2011

      Healtcare Clinics. Budget and Marketing Plan development. Business Development definition. Draw strategic sales guidelines, and implement and manage the sales team to achieve results. Communication strategy and Corporate Rebranding Responsible for major accounts and CRM global management. Communication strategy and Corporate Rebranding Healtcare Clinics. Budget and Marketing Plan development. Business Development definition. Draw strategic sales guidelines, and implement and manage the sales team to achieve results. Communication strategy and Corporate Rebranding Responsible for major accounts and CRM global management. Communication strategy and Corporate Rebranding

    • Italy
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Franchise Owner
      • Jul 2006 - Oct 2010

      Implementation of strategic objectives in accordance with Calzedonia Master Franchise. Planning and control stock logistics. Business management. Analyse sales performance and improve team's best practises, along with promotions campaigns. Master franchise reporting. Brand awareness implementation actions. Training programs for staff in cooperation with Calzedonia Portugal. Managing objectives and incentives according with team's results. Implementation of strategic objectives in accordance with Calzedonia Master Franchise. Planning and control stock logistics. Business management. Analyse sales performance and improve team's best practises, along with promotions campaigns. Master franchise reporting. Brand awareness implementation actions. Training programs for staff in cooperation with Calzedonia Portugal. Managing objectives and incentives according with team's results.

    • Portugal
    • Paper & Forest Products
    • 400 - 500 Employee
    • Marketing Communications Manager
      • Mar 2001 - Jan 2006

      International Cork and Rubber Industry, Automotive, Sealing Gaskets, Aerospace, and R&D. Marketing/Communication Developing Plan and Budgeting. Corporate presentations and Public Relations actions. Developing and implementing business strategies to target new markets and customers with board members' supervision. Monitoring industry trends and assessing the competitive landscape. Internal and external communication. Newsletter management. International exhibitions and… Show more International Cork and Rubber Industry, Automotive, Sealing Gaskets, Aerospace, and R&D. Marketing/Communication Developing Plan and Budgeting. Corporate presentations and Public Relations actions. Developing and implementing business strategies to target new markets and customers with board members' supervision. Monitoring industry trends and assessing the competitive landscape. Internal and external communication. Newsletter management. International exhibitions and Events manager. Media and advertising agencies relations. KPI's Reporting to Administration Boarding Member. Website Planning and development. Collateral sales assistance worldwide. Brands management and new product launch. Trade Marketing worldwide assistance (plants, offices, and retailers). Internal and external R&D the following information. Show less International Cork and Rubber Industry, Automotive, Sealing Gaskets, Aerospace, and R&D. Marketing/Communication Developing Plan and Budgeting. Corporate presentations and Public Relations actions. Developing and implementing business strategies to target new markets and customers with board members' supervision. Monitoring industry trends and assessing the competitive landscape. Internal and external communication. Newsletter management. International exhibitions and… Show more International Cork and Rubber Industry, Automotive, Sealing Gaskets, Aerospace, and R&D. Marketing/Communication Developing Plan and Budgeting. Corporate presentations and Public Relations actions. Developing and implementing business strategies to target new markets and customers with board members' supervision. Monitoring industry trends and assessing the competitive landscape. Internal and external communication. Newsletter management. International exhibitions and Events manager. Media and advertising agencies relations. KPI's Reporting to Administration Boarding Member. Website Planning and development. Collateral sales assistance worldwide. Brands management and new product launch. Trade Marketing worldwide assistance (plants, offices, and retailers). Internal and external R&D the following information. Show less

Education

  • ISCTE - Instituto Universitário de Lisboa
    Post Graduation, Marketing - Brands Management
    2006 - 2007
  • Instituto Superior de Comunicação Empresarial
    Graduation, Business Communication
    1991 - 1995

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