Experience

PINK PANDA

• Slovenia
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Purchasing and Wholesale director

  • Jun 2020 - Present



Lilly Drogerie

• Bulgaria

• Commercial Director

  • Sep 2014 - Jun 2020



Mokrogorska

• Serbia
• Higher Education
• 1 - 100 Employee

• General Management Program

  • May 2015 - May 2015



Kaufland

• Bulgaria

• Buyer

  • Nov 2011 - Jun 2014



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• National Team Leader BG

  • Jul 2008 - Nov 2011

  Responsibilities:Deliver Team volume, NOS and value share goalsInfluence industry through CustomerDevelop strong working relations with Customer’s key decision makers Participate in Customer's strategic decision making process and joint business planningSell Corporate programs - consistently representing company principles, values, strategiesLead and coordinate the multifunctional team resources and funds. Close work with Global Customer Team in GermanyDevelop the team members’ capability to deliver results Show less

• Trade Marketing Manager Gillette,Oral care, Duracell South Balkans

  • Oct 2006 - Jun 2008

  Responsibilities:To build category sales and market shares by ensuring best in class trade plans tailored to the local markets. Identify Key Business Drivers based on Shopper UnderstandingActively identify market and shopper specific needs to be included in future plansProvide input to multifunctional teams maximizing the impact of the South Balkans Initiatives Plans Build and develop sales team both P&G and distributor’s capabilities and expertise Set volume and Distribution/Pricing/Shelving/Merchandising objectives for sales force Prepare final marketing plans and launch events to effectively implement new productsForecasting, planning per brand/channel/month/marketClose work with logistic department to ensure proper replenishment Monitor and effectively control budgets for the assigned brandsMonitor market conditions and competitive activitiesTrain the sales force to drive business results and build the organization’s capability.Major achievements:Successful Gillette integration to P&G company on South Balkans – Nominee for “Smoothest Transition” of all Balkans Outstanding market shares and volume indices achieved (150 vs PY) due to developed plans and strategies per countrySuccessful organization of launch events and implementation of all company major initiatives Show less

• Unit Manager National Accounts

  • Sep 2005 - Oct 2006

  Responsibilities:Clearly understand Customer’s needs, goals, strategies, systems and specifics in different categoriesSell New Item Initiatives to meet or exceed introductory shipment/distribution objectivesLead effective assortment projects to support P&G brands (shelf shares, shelf inserts)Leverage Customer’s specifics knowledge for reliable input to P&G initiative planningWork with Customer on margin mix and profitabilityLead promotion planning and proper fund allocations Create Customer’s Business Plans, DPSM objectives, initiatives calendar and business summariesSet volume targets - keep linkage between business results and targets/expectations Manage all details related to the day-to-day business (volume forecasting & budgets tracking)Daily work with and on going training of Key Account Managers covering directly NA stores;Major achievements:Ensured smooth entering of Kaufland in the market – no boycottsBilla business exceeding company growth – index 170 vs PYNew approach developed for National accounts - differentiated promotional plans lead to average promotional index 140 Show less



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Unit Manager East Bulgaria

  • Mar 2004 - Sep 2005

  Responsibilities:Leading a team of 3 Key Account Managers, distributor’s supervisors and pre sellersCreate strong relationships with customers in the unit & local Distributor sales management Deploy/control P&G programs and initiatives to the unit: local branches with Distributor support Provide feedback to the country manager about current P&G business and initiatives Handle special projects for Customer Business Development Conducts effective performance reviews and career discussionsLeads development of aggressive but realistic individual work plansDetermine training needed to obtains support for self and team to attain functional masteryActively participates in the recruiting process and in corporate/functional trainingsDevelops and trains Distributor’s Sales Team in the Unit Major achievements:Successful integration of Wella & Londa by leveraging a sectorized teamImplementation of pharma divison in the distributor’s channel Developing and implementing of merchandising project in East UnitDeveloping team members to future leaders – two Key Account Managers promoted to Unit Managers Show less

• Key Account Manager

  • Jul 2001 - Mar 2004

  Responsibilities:Design business plans, which will deliver each brand volume and share objectivesManage a Key Account Section consisting of National Accounts, wholesalers and supermarkets Sell company initiativesIdentify business building opportunities for P&G brands and communicate to the customersHelp customers define and meet their business objectivesResponsible for delivering volume and in-store presenceTrain distributor’s sales force from the different levels, interviewing and on-boarding all of themMajor achievements:Developing and implementing 1st Baby Care Center in Bulgaria (Piccadilly Varna) – the idea was reapplied in other customersOver exceeding yearly volume objective with index 140Consistently over exceeding the benchmarks of promo and shelf shares in top customers in the region Show less