Associate, Project Manager

• Apr 2022 - Present

Senior Sales Planner

• Aug 2021 - Apr 2022

Advertising Sales Plannner

• Jul 2019 - Aug 2021

Corporate Partnerships Intern

• Jun 2018 - Aug 2018

• Acted as a liaison between corporate partners of the museum, aligning brands with the premiere institution for contemporary American Art to maximize profitability and achieve goals for both entities• Analyzed statistics of exhibition reach on media platforms to conclude the success of corporate support and overall impact of branded sponsorship, maximizing the 2M+ followers of the institution• Coordinated brand visibility through on-site, exhibition recognition, and tailored media campaigns while maintaining the Whitney’s strong graphic and social voice• Designed and developed exhibition and special event recaps: including Grant Wood, Toyin Ohji Odutula, and the 2018 Gala• Wrote and copyedited monthly corporate newsletters to mail out to corporate members, updating on future exhibitions and opportunities at the museum

Digital Marketing and Social Media Coordinator

• Jun 2018 - Aug 2018

• Analyzed previous digital marketing techniques, identifying and implementing tactics to grow digital presence and drive sales, resulting in 30K+ impressions and continued growth and improvement• Planned and managed a variety of digital marketing campaigns including web, SEO/ SEM, email, social media, and paid advertising focusing on streamlining the voice and philanthropic mission driving the brand• Aided in redesigning the new e-commerce site, incorporating UX/UI mobile responsive design and improving product search capabilities• Streamlined and ensured that the redesigned e-commerce site would integrate seamlessly with all aspects of the business, linking the inventory levels between Instagram sales, web-store sales, and physical sales

Marketing Intern

• Jan 2018 - May 2018

• Produced all graphic design pieces to be used across social media platforms, copyediting and scheduling posts promoting GrubStreet classes and events, resulting in an increase to nearly 30K followers across platforms• Developed new marketing campaigns and initiatives for various GrubStreet programs• Edited and managed email marketing campaign and monthly newsletters, maintaining the voice of the brand, which resulted in an increase of class registrations and 80% retention of students and instructors• Mastered usage of ESPs, Google Analytics, and social media scheduling tools• Conducted A/B testing and analyzed consumer behavior to leverage insights to stay ahead of trends