Experience

Hue

• United States
• Technology, Information and Media
• 1 - 100 Employee

• Hue Next Leadership Accelerator Mentee

  • Sep 2023 - Present

  Los Angeles, California, United States Selected as a Mentee for the 2023 Hue Next Leadership Accelerator program. Mentored by Myles Worthington, CEO, Founder - WORTHI



Academy of Television Arts & Sciences

• United States
• Entertainment Providers
• 100 - 200 Employee

• Digital Communications & Social Media Marketing

  • Jan 2023 - Present

  United States



Adweek

• United States
• Technology, Information and Media
• 100 - 200 Employee

• Contributor

  • Sep 2022 - Present

• Adweek Executive Mentee

  • Apr 2022 - Dec 2022

  Selected as an Adweek CMO Mentee for the 2022 Adweek Executive Mentor Program. Mentored by Elizabeth Rutledge, Chief Marketing Officer - American Express.



Legendary Entertainment

• United States
• Entertainment Providers
• 200 - 300 Employee

• Head of Digital Marketing & Strategy

  • Apr 2022 - Nov 2022

  California, United States Oversaw the development and execution of digital marketing, social media strategies, creative content development and influencer strategies for feature films and television series.



Starz

• United States
• Entertainment Providers
• 700 & Above Employee

• Director, Digital Marketing, Social Media & Partnerships

  • Nov 2018 - Apr 2022

  In this role, I recruited and managed teams to execute global marketing, social media, and OTT acquisition campaigns for brand impression and 20+ original series such as “Power,” “Blindspotting,” “Vida,” "Blindspotting," "Step Up," “Hightown,” and more. Won the 2022 Clio Award for the innovative “Blindspotting” marketing campaign. Overall, my team delivered 50% channel growth YoY by targeted marketing to multicultural audiences and surpassed overall growth targets by 25% across… Show more In this role, I recruited and managed teams to execute global marketing, social media, and OTT acquisition campaigns for brand impression and 20+ original series such as “Power,” “Blindspotting,” “Vida,” "Blindspotting," "Step Up," “Hightown,” and more. Won the 2022 Clio Award for the innovative “Blindspotting” marketing campaign. Overall, my team delivered 50% channel growth YoY by targeted marketing to multicultural audiences and surpassed overall growth targets by 25% across multiple years. In addition, I explored and established brand partnerships with SmashBox Studios, TripAdvisor, and Phenomenal Woman and more. In special projects, my campaigns generated 90M+ reach with 70M+ impressions with branded experiences at Essence Festival, Create & Cultivate Summer Series, Sundance Film Festival, Comic-Con, and SXSW.

• Senior Manager, Digital Marketing

  • Jan 2016 - Oct 2018

  Greater Los Angeles Area



FX

• Entertainment Providers
• 300 - 400 Employee

• Marketing & Social Media Strategist

  • Jun 2013 - Dec 2015

  Greater Los Angeles Area I created strategies and executed plans for all marketing social campaigns from concept through measurement for original series including “Sons of Anarchy”, “American Horror Story”, “Justified”, “Wilfred”, “Fargo”, “The Americans”, “It’s Always Sunny in Philadelphia”, “Bastard Executioner, “The Strain”, and more across FX Networks and FXX Network.



Univision

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Senior Manager, Social Media & Digital Strategy

  • Apr 2013 - May 2013

  Miami/Fort Lauderdale Area I revamped digital and social media campaign strategy and creative content development for programming across Daytime and Primetime.



Disney General Entertainment Content

• United States
• Entertainment Providers
• 700 & Above Employee

• Digital Marketing & Social Media

  • Jun 2008 - Feb 2013

  I managed the marketing social media strategies for multiple daytime and primetime series including the drama, talk, and reality genres including “Revenge”, “Scandal”, “Modern Family”, “Nashville”, “Once Upon A Time”, “Grey’s Anatomy”, “The Middle”, “Dancing with the Stars”, “The Chew”, “General Hospital”, and others. My responsibilities included budgets, national media buys, paid campaigns, franchise management, digital promotions, and more. I also oversaw the management of online communities… Show more I managed the marketing social media strategies for multiple daytime and primetime series including the drama, talk, and reality genres including “Revenge”, “Scandal”, “Modern Family”, “Nashville”, “Once Upon A Time”, “Grey’s Anatomy”, “The Middle”, “Dancing with the Stars”, “The Chew”, “General Hospital”, and others. My responsibilities included budgets, national media buys, paid campaigns, franchise management, digital promotions, and more. I also oversaw the management of online communities with over 100M fans and followers. Show less