Kayla Christianson
Marketing Communications Specialist at Smith- Claim this Profile
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English Native or bilingual proficiency
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Bio
Experience
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Smith
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United States
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IT Services and IT Consulting
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100 - 200 Employee
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Marketing Communications Specialist
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May 2021 - Present
About Smith:Smith goes beyond the traditional digital agency. We focus on converting our clients’ potential into performance. And, with over 20 years of commerce experience at our core, we bring deep expertise, coupled with an unparalleled passion for results, to every engagement. Working hand-in-hand with our clients, we consistently produce commerce experiences that help brands and businesses do more than simply improve. We help them thrive.
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Marketing Coordinator
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Jul 2017 - Apr 2021
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Fuel Industries
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Canada
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Advertising Services
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1 - 100 Employee
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Junior Digital Strategist
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May 2015 - Jul 2017
This role came with many responsibilities. I was part of many teams doing research for pitches, getting hands on experiences with the games we work with, and helping a client better understand the current market. I also helped with personas, creating digital ad copy, creating decks, and doing QA for sites before launch to help fix minor bugs.
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Marketing Intern
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Mar 2015 - Apr 2015
As an intern, my job had a variety of roles within it. I helped with copywriting for digital properties for one client. I also helped with editing scripts and slide decks. Research was a key role in this position. I was constantly researching the latest trends, technology, digital advertising, and the youth market.
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Algonquin College of Applied Arts and Technology
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Canada
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Higher Education
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700 & Above Employee
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Student
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Sep 2009 - Apr 2015
I work in teams and have developed an extensive knowledge of general business, how to run a business, marketing, and advertising.I've created marketing plans, business plans, and integrated marketing plans.With my current program being Advertising, I am learning how to persuade consumers through different means, especially taking social media and non-traditional media into consideration.I am learning the business and creative aspects of advertising.
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Summer Student CCOL Intern
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Jun 2014 - Aug 2014
I was a summer student in the Centre for Continuing and Online Learning department at Algonquin College. I created social media content, did design work, updated databases, as well as helping with the Fall 2014 catalogue and the 2015 Winter Catalogue for CCOL.
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Social Media Manager
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Sep 2013 - Apr 2014
I ran all of the social media accounts for the Events & Promotions section of the Algonquin Times where I collaboration with other departments to make sure that the Algonquin Times thrives in engagement. I ran all of the social media accounts for the Events & Promotions section of the Algonquin Times where I collaboration with other departments to make sure that the Algonquin Times thrives in engagement.
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Education
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Algonquin College of Applied Arts and Technology
Diploma, Advertising -
Algonquin College of Applied Arts and Technology
Diploma, Small and Medium Business Enterprises -
Algonquin College of Applied Arts and Technology
Diploma, Marketing