Experience

Sheela Foam Ltd

• India
• Consumer Goods
• 100 - 200 Employee

• Chief Marketing Officer

  • Apr 2023 - Present

  Noida, Uttar Pradesh, India



ERIS Lifesciences

• India
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Vice President - New Projects

  • Jun 2018 - Jun 2023

  Mumbai Area, India



Ruchi Soya

• India
• Food and Beverage Services
• 700 & Above Employee

• Head - Marketing (Popular & CBD Division)

  • Mar 2013 - Jun 2018

  Mumbai Alok was responsible for managing a 8000 crore + portfolio of strong brands across food and oil, the key brands being Nutrela (market leader in soya food) and Ruchi Gold (India's largest single flavour edible oil brand) Alok made his mark at Ruchi Soya by successfully rejuvenating heritage brands like Mahakosh & Sunrich. This was accomplished by implementation of a new positioning strategy using celebrity endorsement (Mahakosh : "Fit hair to Future hai"- Madhuri Dixit ; Sunrich :… Show more Alok was responsible for managing a 8000 crore + portfolio of strong brands across food and oil, the key brands being Nutrela (market leader in soya food) and Ruchi Gold (India's largest single flavour edible oil brand) Alok made his mark at Ruchi Soya by successfully rejuvenating heritage brands like Mahakosh & Sunrich. This was accomplished by implementation of a new positioning strategy using celebrity endorsement (Mahakosh : "Fit hair to Future hai"- Madhuri Dixit ; Sunrich : "Live Healthyrich" - Priyanka Uppendra).This led to a significant increase in market share, profitability as well as consumer equity indices. Mahakosh is now India's No. 2 soyabean oil brand & Sunrich was declared by Nielsen as the fastest growing Sunflower oil in the South (for '14-15 & '15-16). Alok also gave new impetus to the brand image and sales of Nutrela - Imdia's largest soya brand - by repackaging and repositioning the brand with a new purpose and tagline of "Healthy rehna simple hai". Show less



Gulf Oil International Group

• United Kingdom
• Oil and Gas
• 1 - 100 Employee

• Chief Marketing Officer

  • Nov 2009 - Mar 2013

  Mumbai Alok was responsible for handling the entire Marketing function at GOCL (turnover~900 Crores) across all product categories (Lubricants, Motorcycle Batteries & Filters) and verticals (B2C and B2B). At GOCL, Alok built the entire marketing infrastructure from scratch including manning, selection of media & communication partners as well as the BTL agencies. He successfully created a new, game changing positioning of "Zindagi Nonstop" for the Gulf brand. He initiated and… Show more Alok was responsible for handling the entire Marketing function at GOCL (turnover~900 Crores) across all product categories (Lubricants, Motorcycle Batteries & Filters) and verticals (B2C and B2B). At GOCL, Alok built the entire marketing infrastructure from scratch including manning, selection of media & communication partners as well as the BTL agencies. He successfully created a new, game changing positioning of "Zindagi Nonstop" for the Gulf brand. He initiated and managed the celebrity associations (with multiple IPL teams - Kxip & CSK - as well as M.S. Dhoni), developed the Motorsports calendar and multiple innovative on-ground initiatives that propelled 3X industry growth & 5X profitability for Gulf brand. The combination of memorable advertising & innovative/intensive BTL activities focussed on semi-urban & rural geographies had a significant impact on brand salience / acceptance catapulting the brand to the 2nd place from 6th in 2009.(Source : IMRB Brand track 2009). Alok also initiated and then led (as part of a global cross functional team) the design revamp of the Gulf Lubricant packaging which was rolled out globally in 2014-15 and has received an extremely positive response worldwide. Show less



Wipro Consumer Care and Lighting

• India
• Manufacturing
• 700 & Above Employee

• Marketing Manager

  • Aug 2007 - Nov 2009

  Bangalore Alok managed a diverse portfolio of around 250 Crores consisting of multiple product categories such as Baby Care (Wipro Babysoft) products; Domestic Electrical Goods (Safelite GLS lamps, Smartlite CFL's, NorthWest switches); Wellness (Glucovita glucose powder, Sweet & Healthy artificial sweetner & Sanjeevani honey). He developed & deployed innovative business and communication strategies across the portfolio propelling the highest ever growth numbers for multiple categories… Show more Alok managed a diverse portfolio of around 250 Crores consisting of multiple product categories such as Baby Care (Wipro Babysoft) products; Domestic Electrical Goods (Safelite GLS lamps, Smartlite CFL's, NorthWest switches); Wellness (Glucovita glucose powder, Sweet & Healthy artificial sweetner & Sanjeevani honey). He developed & deployed innovative business and communication strategies across the portfolio propelling the highest ever growth numbers for multiple categories including Diapers, CFL's and Glucovita.

• Regional Manager-North

  • Sep 2004 - Aug 2007

  Delhi Alok was responsible for sales and distribution for North region (UP, Uttaranchal, Delhi, Punjab, Haryana, J&K, HP, Rajasthan) for Wipro consumer lighting products as well as North West switches. Under his leadership, the North region achieved the second highest growth rate and one of the lowest attrition rates across all regions in the country. The innovative sales promotion schemes conceptualised by him and rolled out across the region significantly increased Influencer engagement and led… Show more Alok was responsible for sales and distribution for North region (UP, Uttaranchal, Delhi, Punjab, Haryana, J&K, HP, Rajasthan) for Wipro consumer lighting products as well as North West switches. Under his leadership, the North region achieved the second highest growth rate and one of the lowest attrition rates across all regions in the country. The innovative sales promotion schemes conceptualised by him and rolled out across the region significantly increased Influencer engagement and led to exponential growth in the sales of domestic ballasts & fittings.



Wipro

• India
• IT Services and IT Consulting
• 700 & Above Employee

• Senior Brand Manager

  • Apr 2003 - Sep 2004

  Alok handled the marketing for the Wipro Babysoft baby care range including soap, talc, oil, feeding accessories, nappies & diapers. He rolled out a Doctor Contact Programme to increase the sale of the baby soft toiletry range across key south states. He also identified alternate better quality and low cost sources of Diapers outside the country. This enabled the brand to improve its offering to the consumer simultaneously enhancing the profitability of the brand.



Wipro Lighting

• India
• Appliances, Electrical, and Electronics Manufacturing
• 100 - 200 Employee

• Area Manager-Rajasthan; Area Manager-Vidharbha(Maharashtra)

  • Sep 2000 - Apr 2003

  Jaipur, Nagpur Alok revived the Rajasthan branch in a short span of 4 months and more than doubled its turnover. In his 2 1/2 year stint in Nagpur (all of Vidarbha and part of Marathawada region), he transformed the branch through a single minded focus on rural distribution. This resulted in 6X distribution growth and 2X revenue growth.



Eveready

• Manufacturing
• 100 - 200 Employee

• Sales & Marketing Assistant, Sales Officer

  • Jun 1997 - Sep 2000

  Various - West Bengal, Maharashtra, Punjab & J&K Alok handled various sales & marketing assignments across multiple geographies in Eveready Industries. He worked extensively on an Effectiveness Audit of Eveready Van operation in the rural geographies of West Bengal. He was part of the core Sales & Marketing team that launched & built Eveready-GP rechargeable battery business in India. He also independently handled the West region. Alok handled direct sales responsibility for the mainline Eveready battery and… Show more Alok handled various sales & marketing assignments across multiple geographies in Eveready Industries. He worked extensively on an Effectiveness Audit of Eveready Van operation in the rural geographies of West Bengal. He was part of the core Sales & Marketing team that launched & built Eveready-GP rechargeable battery business in India. He also independently handled the West region. Alok handled direct sales responsibility for the mainline Eveready battery and flashlight division for the states of Punjab & J&K. Through his focus on establishing distribution in unserviced rural and semi-urban geographies he took his territory toamong the top 5 territories in the country in terms of growth. Show less