Mary Waley

Operations Manager at Kleanr
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Contact Information
us****@****om
(386) 825-5501
Location
Toronto, Ontario, Canada, CA

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Experience

    • Canada
    • Consumer Services
    • 1 - 100 Employee
    • Operations Manager
      • Oct 2020 - Present

    • Canada
    • Consumer Goods
    • 1 - 100 Employee
    • Operations Manager
      • Oct 2020 - Present

    • Marketing Coordinator
      • Oct 2016 - Jan 2018

      • Planned and executed 6 Lora Zombie art shows, including her 2 week long ‘Flaming Heart West Coast Tour’ in 2017 for which I booked all venues and travel and assisted at each event.• Wrote blog content for EyesOnWalls.com and LoraZombie.com and kept the sites up to date including adding new products to EyesOnWalls.com.• Managed social media accounts for Eyes On Walls and HEROTIME Inc. and Lora Zombie’s Facebook page.• Provided customer support for EyesOnWalls.com and HEROTIMEinc.com. • Assisted with Lora’s clothing line HEROTIME Inc; packed and shipped all orders, managed customer service and social media, and assisted on photo shots and apparel design. • Submitted weekly sales and website activity reports by analyzing and compiling Google Analytics and Shopify data.• Assisted with email marketing using Optin Monster and Mailchimp. • Booked travel, managed appointments, ordered supplies, etc as a general assistant to the Creative Director and the main artist they represented, Lora Zombie.

    • Canada
    • Software Development
    • 1 - 100 Employee
    • Marketing Assistant
      • Jun 2014 - Sep 2015

      MindSCOPE Staffing Software is a fast-growing software development firm providing recruitment software to agencies and HR departments worldwide with effective solutions for over a decade. Whether you are a small recruitment firm or a large staffing agency, our software and team will make it work for you. MindSCOPE is a professional staffing software development firm, and not a reseller of third party software. Our development team possesses years of software development experience and an extensive knowledge of the recruiting industry. My accomplishments and responsibilities included:• Planning and executing a full corporate website redesign to increase mobile friendliness, traffic and ease of management (achieved through a Wordpress design)• Facilitating the launch of a content marketing strategy including a blog • Planning, writing and designing content for the website, blog and social media communities (Facebook, Twitter, Google+, LinkedIn, and RecruitingBlog.com)• Managing all SEO activities including, keyword research, website and content optimization, and manual tracking• Tracking all lead activity to determine ROI and led monthly marketing meetings• Assisting with product QA, designing and writing product release notes and updating manuals• Managing client lists and creating and sending client communicationsView work at www.mindscope.com

    • Self Employed
      • Feb 2010 - Jun 2014

      Responsible for client acquisition proposals and management, creating and executing strategic plans including community development, daily community management, PPC advertising, promotions, newsletter, blog management, etc. Creating various marketing materials including press releases/kits, cover images, profile pictures, images to post, media kits, posters, business cards, etc. Providing clients with feedback and recommendations based on the analysis of various metrics.I am currently managing the promotion of the One Tribe anthology and consulting for Good News Toronto. Recently I developed a social media strategy and start-up guide for Text-360 and was a contract digital marketing manager for Scala Network. I also volunteer my time and skills with the Donate & Learn Online Marketing Expo.Clients have included:http://onetribeanthology.ca/http://greenlotus.ca/learn-donate-workshophttp://www.text-360.com/https://www.myscala.com/http://www.youngerbody.ca/http://www.goodnewstoronto.ca/

    • Restaurants
    • 1 - 100 Employee
    • Marketing Intern
      • Jun 2012 - Aug 2012

      During my internship I:• Assisted the marketing department in daily activities; coordinating cross department communications, research, proofreading, arranging and sitting in on meetings • Created communications to inform franchise partners of Second Cup’s partnership with Free the Children• Developed a list of activities for franchise owners to motivate staff to promote the sale of necklaces in support of Free the Children• Assisted on the development of national campaigns, local direct marketing initiatives and POP materials

    • Barista
      • Feb 2008 - Aug 2012

      Responsible for serving customers, performing Barista duties, counting the cash and inputting sales information, closing the store, unpacking and tracking stock and keeping the store clean.

    • Director of Publicity and Marketing and Founding Member
      • Jan 2010 - Apr 2011

      Responsible for running the Publicity and Marketing department (myself, an intern and the Social Media Community Coordinator). Tasks and accomplishments included:• Creating and implementing a marketing plan for the launch of the company and their first production; a stage show called, His Imposing Visage• Launching a Twitter account and a Facebook page which acquired 800 and 300 followers respectively• Executing a Stumbleupon campaign to drive traffic to our auditions page that received 344 clicks that lead to 3 auditions.• Coordinating and developing relationships with the media, receiving coverage in 3 local papers.• Managing and executing promotional shoots including location scouting for the trailer, promo videos, posters and the program book • Facilitating a mutually beneficial partnership with Second Cup; swag bag items were to be provided for program book ad space• Acquiring funds by determining suitable businesses and approaching them about sponsorship and/or ad space opportunities

Education

  • George Brown College
    Ontario College Advanced Diploma, Marketing
    2009 - 2010

Community

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