Experience

CENTRIC

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Marketing Project Manager

  • Dec 2022 - Present

• Marketing Project Manager

  • Mar 2021 - Nov 2022



Petco

• United States
• Retail
• 700 & Above Employee

• Promotions & Marketing Manager, eCommerce

  • Jul 2017 - Nov 2019

  - Developed the online promotional strategy and managed campaigns end to end. This was the only position dedicated to E-commerce promotions and marketing. The promotional strategy was key to hit aggressive comps year over year.- Aligned with the Planning Manager to forecast and budget goals, while minimizing cost of promotions and maintaining specific profitability goals.- Directed the development and managed the process of promotions across all digital channels (E-commerce, digital marketing & email) to drive demand, awareness and conversion.- Collaborated with cross-functional partners to manage all aspects of the E-commerce business including planning, content strategy and development.- Partnered with the CRM team to ideate, develop and optimize our overall promotional email strategy (cadence, messaging and promotional exposure) in order to hit the yearly goal for this channel. Email was the biggest driver of demand within Makrketing.- Collaborated with Brick & Mortar marketing team to review and refine plans to ensure an omni-channel experience, cohesive creative and drive towards the overall company goals.- Assessed the competitive marketplace and promotional strategies of key competitors to improve and expand our arsenal of promotional capabilities and ensure we are aligned with trends and industry standards. Show less

• Senior Promotions Analyst, eCommerce

  • Nov 2015 - Jun 2017

  - Developed and executed the promotional strategy for E-commerce, CRM and Digital Marketing.- Created fresh, relevant and engaging promotions to drive customer engagement on petco.com and community properties.- Planned, developed, coordinated, and implemented promotions across multiple marketing vehicles such as CRM (Email, Direct Mail and Vendor funded campaigns), Affiliates, Social, Display and SEM (Paid Search).- Responsible for all digital promotion programs, ensuring that all aspects have been executed, approved and reported to the appropriate stakeholders and vendors.- Managed promotional and content calendar, as well as the daily operations of the promotional strategy to ensure consistent messaging across marketing vehicles.- Provided reporting, tracking and fulfillment of contests and campaigns, leading start to finish management of a promotion, contest and campaigns.- Partnered with Advertising, Merchants, Corporate Communications, PR and Vendors to develop and implement campaigns to support company initiatives and core business goals. Show less

• Promotions Analyst, eCommerce

  • Apr 2010 - Oct 2015

  - Managed promotional and marketing calendar.- Coordinated and executed the production of online promotions. Provided reporting, tracking and fulfillment, leading to start to finish management of the promotion, contest or campaign.- Ensured consistency in promotions and messaging across multiple marketing vehicles and proposed new ideas based on industry best practices to the greater organization.- Managed the Affiliate Marketing program with 2,000+ affiliate partners. Worked with our affiliate vendor, Commission Junction, to seek out new affiliates and implement promotions, exclusives and monthly campaigns to increase brand awareness and ROI.- Increased affiliate marketing sales by 100%+ year over year by optimizing with top partners and new affiliate relationships. Mid-2012, decreased commissions across the board, with a savings of $250K+.- Partnered with E-commerce organization including Advertising, Merchants, Corporate Communications, PR and Vendors to develop and implement campaigns to support company initiatives and core business goals. Show less

• Online Marketing Specialist

  • Jul 2007 - Apr 2010

  - Worked with the Director of Social Media and Vendor Marketing on promotions and copy for the new Social Media program.- Assisted in building campaigns to increase brand awareness and engagement.- Created and managed content for Petco's Twitter account: @PetcoDeals, which promoted all online promotions and sales.- Assisted with creative and production for E-commerce promotional emails. - Assisted the Affiliate Manager with promotional updates, inquiries and acquisition.- Provided reporting for all vendor marketing campaigns, as well as site, affiliate and email reporting.- Continued with administrative duties for the entire E-commerce department. Show less

• eCommerce Coordinator

  • Oct 2005 - Jul 2007

  - Administrative duties for the E-commerce department: VP, Senior Management, Online Marketing and Site Merchandising.- Communication liaison between E-commerce and Drop ship vendors. Maintained a good rapport with vendors to ensure that they met our needs and deadlines.- Processed invoices through PeopleSoft financials and worked with accounting to process drop ship billing and invoices.- Composed weekly and monthly sales reports for the online merchants.- Developed and managed an online discussion board for the Customer Service Department and resolved customer issues with 3rd parties such as PayPal, Amazon and Bizrate.- Managed and distributed prizes for seasonal online contests. Show less

• Supervisor, Customer Relations

  • May 2003 - Oct 2005

  - Started as Customer Relations Coordinator and was promoted to Team Lead/Floor Supervisor within one year. Assumed leadership role to associates and handled all escalated calls and emails.- Became one of the first Subject Matter Experts when petco.com was integrated into the Customer Relations Department. Created process and trained associates for the integration.- Communication liaison between E-commerce, drop ship vendors and customers.- Created a drop ship protocol for associates to follow when drop ship situations occurs.- Performed special projects involving petco.com newsletters and protest correspondence. Show less



Charlotte Russe

• United States
• Retail
• 700 & Above Employee

• Assistant Buyer/Quality Control

  • Feb 2001 - Apr 2003

  - Assistant Buyer/Quality Control for Charlotte Russe Ready-to-Wear and Accessories. Assisted buyers and vendors to ensure samples and production passed auditing process. - Collaborated with buyers in making decisions regarding samples. - Performed administrative tasks: maintaining purchase orders, running open order and top seller reports, as well as organizing buying team's paperwork and merchandise samples. - Communication liaison between the Distribution Center, Buying, Allocation and Production Departments. Show less