Terry Culler
Marketing Manager at Apple American Group LLC- Claim this Profile
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Topline Score
Bio
Lori Foss
While working with Terry at Holcomb's, I found one of her greatest assets to be her positive and upbeat attitude. She is always willing to take on new responsibilities and puts 110% effort into all that she does. I wouldn't hesitate to recommend Terry as an employee.
Jill Vinborg
Terry is a creative professional who can turn basic ideas into well presented marketing materials. She is open to suggestions and will adapt her work to satisfy those who have given her the assignment. Terry uses her pleasant personality to negotiate the best value for the Company with outside vendors. It is always a pleasure to work on projects with Terry.
Lori Foss
While working with Terry at Holcomb's, I found one of her greatest assets to be her positive and upbeat attitude. She is always willing to take on new responsibilities and puts 110% effort into all that she does. I wouldn't hesitate to recommend Terry as an employee.
Jill Vinborg
Terry is a creative professional who can turn basic ideas into well presented marketing materials. She is open to suggestions and will adapt her work to satisfy those who have given her the assignment. Terry uses her pleasant personality to negotiate the best value for the Company with outside vendors. It is always a pleasure to work on projects with Terry.
Lori Foss
While working with Terry at Holcomb's, I found one of her greatest assets to be her positive and upbeat attitude. She is always willing to take on new responsibilities and puts 110% effort into all that she does. I wouldn't hesitate to recommend Terry as an employee.
Jill Vinborg
Terry is a creative professional who can turn basic ideas into well presented marketing materials. She is open to suggestions and will adapt her work to satisfy those who have given her the assignment. Terry uses her pleasant personality to negotiate the best value for the Company with outside vendors. It is always a pleasure to work on projects with Terry.
Lori Foss
While working with Terry at Holcomb's, I found one of her greatest assets to be her positive and upbeat attitude. She is always willing to take on new responsibilities and puts 110% effort into all that she does. I wouldn't hesitate to recommend Terry as an employee.
Jill Vinborg
Terry is a creative professional who can turn basic ideas into well presented marketing materials. She is open to suggestions and will adapt her work to satisfy those who have given her the assignment. Terry uses her pleasant personality to negotiate the best value for the Company with outside vendors. It is always a pleasure to work on projects with Terry.
Experience
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Apple American Group LLC
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United States
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Restaurants
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700 & Above Employee
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Marketing Manager
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Feb 2010 - Present
In this role, I am responsible for improving social media traffic and sales growth by developing various marketing programs, including beverage, food specials, and community involvement. I also manage food and beverage pricing strategy through competitive research and regional trends analysis. My duty is to ensure positive ROI using reporting system data by analyzing all marketing campaigns. I develop and execute email & social media campaigns using Salesforce and Sprinklr platforms. Furthermore, I negotiate local contracts with radio, printing, direct mail, and out-of-home advertising vendors. Key Contributions: • Managed all aspects of marketing, branding, and traffic efforts for 144 Applebee's restaurants, surpassing $400M in sales across Ohio, Pennsylvania, Minnesota, and Indiana by utilizing various online/offline media platforms. • Allocated a $1M budget to build brand awareness, drive traffic, and recruit new customers. • Optimized bar sales mix by 2% through the implementation of strategic vendor programs, employee-focused contests, and sales promotions. • Leveraged leadership skills to guide and lead in creating multiple local marketing assets, including promotional collateral, menus, and branding signage. • Provided training to fifteen team members by designing and implementing a Marketing Manager training program. Show less
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Marketing Coordinator
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May 2003 - Nov 2009
During this role, I led all aspects of marketing, advertising, and public relations efforts for thirty-three educational supply retail stores and team of sales representatives. I also developed advertising collateral, including brochures, flyers, coupons, and catalogs. It was my responsibility to conduct negotiations for print, media, and online advertising campaigns to obtain favorable pricing. Key Contributions: • Prepared and reconciled monthly/annual marketing budget of $800K. • Developed, implemented, and analyzed email marketing campaigns to a customer database of 115K. • Saved annual revenue by $100K through the transformation of the marketing department from an advertising agency to an in-house. • Maintained close collaboration with vendors to attain funding for key marketing initiatives for subsidizing additional $300K marketing budget. Show less
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Education
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Ashland University
Master of Business Administration - MBA, Business Administration and Management, General
Community
