Karin Cheong
Campaign Manager at Daily Vanity Pte Ltd- Claim this Profile
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Bio
Credentials
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Google AdWords Fundamentals and Advanced Display
Google AdWords CertifiedJun, 2014- Nov, 2024
Experience
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Daily Vanity
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Singapore
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Technology, Information and Media
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1 - 100 Employee
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Campaign Manager
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Dec 2016 - Present
I oversee campaign management at Daily Vanity, spearheading the planning and fulfilment of digital campaigns and social media management for beauty and lifestyle brands. I am in charge of planning and implementing ad buying through Facebook, Instagram, Google and Outbrain. Leading a team of 3 people, I ensure efficient processes are in place and KPIs are attained. I oversee campaign management at Daily Vanity, spearheading the planning and fulfilment of digital campaigns and social media management for beauty and lifestyle brands. I am in charge of planning and implementing ad buying through Facebook, Instagram, Google and Outbrain. Leading a team of 3 people, I ensure efficient processes are in place and KPIs are attained.
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Marketing Communications Manager
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Jan 2016 - Aug 2016
I oversee campaign management at Andios, an online marketplace for buying and selling used phones. I am responsible for planning and executing digital campaigns to grow consumer database and site traffic. Due to restructuring, the company has ceased operations. I oversee campaign management at Andios, an online marketplace for buying and selling used phones. I am responsible for planning and executing digital campaigns to grow consumer database and site traffic. Due to restructuring, the company has ceased operations.
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Marketing Manager
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May 2015 - Jan 2016
I am in charge of overall brand management of Weekender Group, an independent media owner that publishes a lifestyle paper fortnightly. One of my first assignments was to lead a brand positioning exercise to strengthen the Company's branding. I also initiated and executed a revamp in our online communications which led to an increase of 27% click-through rate in our eNewsletter. I am responsible for managing trade and media partners for partnership and advertising opportunities. As the Marketing Manager at Weekender, I formulate B2B and B2C strategies and manage budget forecast and planning. I manage one marketing executive and two interns in the team.
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Artemis Communications, LLC
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United States
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Advertising Services
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1 - 100 Employee
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Freelance Marketing
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Mar 2015 - Apr 2015
During my short stint with Artemis Communications as a freelancer, I was responsible in building up online content and marketing collateral. During my short stint with Artemis Communications as a freelancer, I was responsible in building up online content and marketing collateral.
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CareerBuilder Singapore
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Singapore
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Internet Publishing
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1 - 100 Employee
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Senior Marketing Executive
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May 2012 - Feb 2015
At CareerBuilder, I was in charge of spearheading marketing strategies through online and offline mediums. I was part of a team involved in setting up and running digital marketing campaigns. My KPIs included increasing the consumer database and traffic of the portals by an average of 15% YoY, which I had accomplished and exceeded. As a senior executive, I was seen as a mentor to the juniors and had the opportunity to lead the team in projects. My bosses described me as highly responsible and capable in handling different demands of my scope.
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Marketing Associate
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Apr 2011 - Apr 2012
I left LG after 2 years to pursue my passion in Marketing. I was responsible for maintaining an online travel magazine by New Shan Travel, including proposing and executing concept and layout, writing travel articles and publishing on different mediums. I initiated and executed marketing activities such as creating stronger brand awareness through Facebook and promotions at NATAS and Travel Carnival fairs. I created marketing content and collateral. I sourced for sponsorship and coordinated with external stakeholders. I learnt insights on the travel industry and this was where I built my marketing foundation.
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LG Electronics
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South Korea
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Computers and Electronics Manufacturing
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700 & Above Employee
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Supply Chain Management Executive
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Jun 2009 - Apr 2011
At LG, I developed logistics and admin skills and supported logistic operations in monitoring incoming shipments from Korea, China and Malaysia. I also strengthened my problem-solving skills where I resolved delivery issues such as rejection of orders by customers due to external reasons, delay in deliveries etc. I ensured KPIs are reached in overall supply chain process to achieve customer satisfaction and cost-efficiency deliveries. At LG, I developed logistics and admin skills and supported logistic operations in monitoring incoming shipments from Korea, China and Malaysia. I also strengthened my problem-solving skills where I resolved delivery issues such as rejection of orders by customers due to external reasons, delay in deliveries etc. I ensured KPIs are reached in overall supply chain process to achieve customer satisfaction and cost-efficiency deliveries.
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Education
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2006 - 2008
Singapore Institute of Management
Bachelor in Business Management, Business, Management, Marketing, and Related Support Services -
2003 - 2006
Nanyang Polytechnic
Diploma in Business Management, Business, Management, Marketing, and Related Support Services -
1999 - 2002
Mayflower Secondary
Singapore-Cambridge GCE ‘O’ Level Certificate
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