Estelle Silk
Jr Copywriter at Appcast, Inc- Claim this Profile
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German Professional working proficiency
Topline Score
Bio
Credentials
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Evil by Design: Persuasion in UX
LinkedInJul, 2023- Nov, 2024 -
Advanced Branding
LinkedInApr, 2023- Nov, 2024 -
Digital Marketing Foundations
LinkedInApr, 2023- Nov, 2024 -
Learning to Write Marketing Copy
LinkedInApr, 2023- Nov, 2024 -
Marketing Strategy: SEO Content Writing
LinkedInApr, 2023- Nov, 2024 -
UX Deep Dive: Mapping
LinkedInApr, 2023- Nov, 2024
Experience
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Appcast, Inc
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United States
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Software Development
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300 - 400 Employee
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Jr Copywriter
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Jul 2023 - Present
Clients: Walmart, Edward Jones, CarMax, Encompass Health, The ASPCA, and more. Clients: Walmart, Edward Jones, CarMax, Encompass Health, The ASPCA, and more.
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Bayard Advertising Agency (now Appcast)
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United States
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Advertising Services
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100 - 200 Employee
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Jr Copywriter
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Dec 2022 - Jul 2023
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Media Specialist
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Aug 2021 - Dec 2022
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SIMPLIFIED: A new way to engage with politics
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United States
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Media Production
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1 - 100 Employee
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Head of Social Engagement
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May 2020 - Aug 2022
Joining the team in May of 2020, I started as a research writer and graphic designer. This meant that I was assigned topics that I was then to research, simplify, and write a script that then was picked up by a designer to become a graphic or short video. As a writer, I learned how to draft, edit, and finalize various types of content. After holding these roles for a short time, I was promoted to Head of Social Engagement. In this position, I was in charge of multiple internal teams such as our social media team, PR, graphic designers, and more. Show less
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State of Colorado
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United States
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Government Administration
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700 & Above Employee
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Digital Strategy Intern
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Dec 2020 - May 2021
Working within the communications department, I was able to watch the way both internal and external lines of communications operated in the office. Specifically, I worked under the Governor's Digital Strategist, helping them source and write content for social media accounts of the Governor, Lieutenant Governor, and First Gentleman. I learned to craft short content that both represented their interests and conveyed their voice. Further, I tracked all social media interactions so that future posts can be planned. Show less
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H² Marketing Consultants
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United States
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Marketing and Advertising
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Copywriter Intern
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Sep 2020 - Dec 2020
Working with clients to best present them with content that has been specifically tailored to fit their company voice and needs. This content ranges from blog posts, newsletters, to website content. Working with clients to best present them with content that has been specifically tailored to fit their company voice and needs. This content ranges from blog posts, newsletters, to website content.
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Korey Wise Innocence Project
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Boulder, Colorado
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Legal Intern
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Aug 2019 - Apr 2020
A team of lawyers, law students, and undergraduates, all work alongside one another to narrow down cases of incarcerated individuals who are believed to be innocent. We receive hundreds of letters each month, I was working to update our database with relevant and new information regarding individuals in the Colorado Prison system and their process in getting exonerated. A team of lawyers, law students, and undergraduates, all work alongside one another to narrow down cases of incarcerated individuals who are believed to be innocent. We receive hundreds of letters each month, I was working to update our database with relevant and new information regarding individuals in the Colorado Prison system and their process in getting exonerated.
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Build a Better Book
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Boulder, Colorado
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Design Internship
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Aug 2018 - Aug 2019
Working together with other students and CU Boulder faculty, we planned for months what type of children's books we would 3D print. Following months of preparation, we began the process of printing and assembly. This Non-Profit created 3D printed children's books to help blind or visually impaired children learn to read braille with familiar stories! Working together with other students and CU Boulder faculty, we planned for months what type of children's books we would 3D print. Following months of preparation, we began the process of printing and assembly. This Non-Profit created 3D printed children's books to help blind or visually impaired children learn to read braille with familiar stories!
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Education
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University of Colorado Boulder
Bachelor's degree, English Literature and Minor in Political Science