Consultant in strategic digital marketing ecosystems. Strategic vision in Start Ups.

• Aug 2021 - Present

Marketing as we know is really changed. Now the business models are transversal digital ecosystems that influences all the activities of business models, not only marketing , they must include a 360 degree analysis to be sucessfully implemented. Marketing as we know is really changed. Now the business models are transversal digital ecosystems that influences all the activities of business models, not only marketing , they must include a 360 degree analysis to be sucessfully implemented.

Expert -Marketing Master Professorship

• Aug 2010 - Present

Strategic Marketing Management

Expert Strategic Marketing -MBA Marketing Professorship

• Aug 2010 - Present

Strategic Marketing Management

Expert Marketing -Undergraduate Marketing Professorship

• Jan 2007 - Present

Jefe de equipo

• Jan 2007 - Present

Strategic Job Search -CTP Chief

• Apr 2015 - Aug 2021

En route students and Alumni talent thought organizations. Search for new job opportunities in all type of companies .Use all the strategy and marketing skills to develop the job strategies for Universidad de los Andes .

Director Centro de trayectoria profesional

• Apr 2015 - Aug 2021

Expert -Corporate Relationship Director -School of Management -Universidad de los Andes

• Sep 2012 - Sep 2013

Connector between Corporate world and the academy in special issues as consultancy,research,job search and placement.Marketing and advertising strategies for all the Faculty programs, alumni relationships management, new funding based on consultancy,applied research and other financial strategies and all the relationships with corporate world.Corporate relationships.

Judge Final Design Department Project -Innovation & Business processes

• May 2011 - May 2011

Manager

• Mar 2008 - Apr 2009

•Under a one year work agreement, develop the Marketing Plan for all the University, for undergrate and graduate programs.•Develop a marketing structure due this development direction is very new and suggest pair structure in each Faculty or unit.•Support the media buys and search for better-cost alternatives•Evaluate and segmentation of all the University audiences for the other Development areas: fundraising, alumni database, marketing intelligence ,events, external affairs, and public relations.•Responsible for University Brand Image•Negotiation of new media offer for all the University Faculties and divisions*Develop all the new e-marketing strategy for all the Faculties and Units.

Strategy Expert -General Manager

• Apr 2008 - Aug 2012

Consultancy Company specialized in Strategic Planning, communications network inside companies, Commercial and marketing orientations. Working on a special support to a huge non-profit organization in the: Board of Directors guidelines , Goverment Corporate guidelines,Marketing Strategy, Communication and Fundraising Campaigns. Marketing consultancy for Dental Market Marketing Consultancy in Retail Market Colombia Marketing Consultancy in Services Colombia Consultancy Company specialized in Strategic Planning, communications network inside companies, Commercial and marketing orientations. Working on a special support to a huge non-profit organization in the: Board of Directors guidelines , Goverment Corporate guidelines,Marketing Strategy, Communication and Fundraising Campaigns. Marketing consultancy for Dental Market Marketing Consultancy in Retail Market Colombia Marketing Consultancy in Services Colombia

Expert Strategy -General Manager

• Sep 2006 - Feb 2008

Professional consultant in strategic planning, comunication networks inside companies and marketing area. Professional consultant in strategic planning, comunication networks inside companies and marketing area.

General Manager Bingos Codere

• Oct 2005 - Aug 2006

Responsible for 395 persons all over Colombia: sales team, 14 regional areas,6 regional sales managers; marketing and after sales teams ( selection, training, evaluating and development process)Ebitda and P&G responsible.

National Commercial Director- Branded Sites

• Jul 2004 - Sep 2005

•Responsible for increase street sales coverage, opening 55 new sites,increase high social class sales coverage, launching 8 new sites at commercial malls•CRM by-demand project implementation in all the branded sites•Develop Sales and marketing plans for all the business in charge-street and commercial mall sites•Corporate advertising and keynote speaker in front main media in Colombia•Develop of a Intelligence Marketing program (marketing research, primary data bases, secondary data bases, marketing trends)•Balance Score Card and IDP for all the personnel . Member of Codere Board of Directors Member of Commercial Malls Board of Directors

National Sales Director

• Dec 2003 - Aug 2004

*Responsible for sales and marketing area Nationwide.•Standardized processes due Iso 9001:2000 implementation and certification process. •Commercial and marketing processes quality leader

Andean Marketing Manager

• Jan 2000 - Nov 2003

French manufacturing company dedicated to small appliances market. Owner of the following brands: Tefal, Moulinex, Rowenta,Arno,Krups, All-clad. Annual sales $69,4 ColMM, 320 employees. •Develop the annual marketing plan for all the brands in the Andean pact (Colombia,Venezuela,Ecuador and Peru) countries and presented it at Lyon, France, each year. •New product investments in the region based on a feasibility studies, VPN and long term net cash flows of the project. •Develop all the Pricing Strategies for the region, all the distribution channels. •Contact with advertising and marketing research agencies. Commercial and marketing schedules and chronograms for the super-store channel.

Andean Marketing Manager

• Aug 1996 - Oct 1999

•Open the company in Colombia •Marketing Plan development, implementation and control for all the Andean countries: Ecuador, Peru, Venezuela and Colombia. •Develop and management of the communication campaign in Spanish for the NARSO region (North American Region South America): advertising agencies, media, sales brochures, and promotional activities *Support with strategical view all the sales strategies for all the main channels in the Andean Pact •Open the company in Colombia •Marketing Plan development, implementation and control for all the Andean countries: Ecuador, Peru, Venezuela and Colombia. •Develop and management of the communication campaign in Spanish for the NARSO region (North American Region South America): advertising agencies, media, sales brochures, and promotional activities *Support with strategical view all the sales strategies for all the main channels in the Andean Pact