Experience

Hill's Pet Nutrition

• United States
• Manufacturing
• 1 - 100 Employee

• Shopper Marketing

  • Sep 2021 - Present

  Topeka, Kansas, United States



Petco

• United States
• Retail
• 700 & Above Employee

• Integrated Marketing, Vendor Partnerships

  • Jul 2018 - Aug 2021

  San Diego, California Recruited by Petco Marketing Director. Leads all vendor-funded marketing partnerships across the Petco enterprise, including strategic planning, vendor alignment and education, integrated planning and execution, and budget forecasting. Manage a marketing coordinator, 28+ vendor brands, and $30.1M in vendor funding. ➤ On target to exceed vendor funding goals in 2021. ➤ Surpassed expected Return on Ad Spend results for vendor investments in 2020. ➤ Collaborate with all… Show more Recruited by Petco Marketing Director. Leads all vendor-funded marketing partnerships across the Petco enterprise, including strategic planning, vendor alignment and education, integrated planning and execution, and budget forecasting. Manage a marketing coordinator, 28+ vendor brands, and $30.1M in vendor funding. ➤ On target to exceed vendor funding goals in 2021. ➤ Surpassed expected Return on Ad Spend results for vendor investments in 2020. ➤ Collaborate with all merchandise teams across Consumables and Supplies as well as Companion Animal. Show less



Bank of America

• United States
• Banking
• 700 & Above Employee

• Freelance Creative & Content

  • Mar 2017 - Nov 2017

  Chicago, Illinois Recruited by Bank of America SVP of Marketing to establish a startup internal marketing team within the information technology department. Influenced creative strategy and process, wrote email content in HTML format, and routinely provided marketing education and strategy updates to IT executives and project stakeholders.



Beam Suntory

• United States
• Beverage Manufacturing
• 700 & Above Employee

• Account Supervisor, Proof (Internal Agency)

  • Jul 2016 - Mar 2017

  Greater Chicago Area Strengthened the commercial programs for six spirit brands including Cruzan, Sauza, Effen, Laphroaig, Toki, and Pinnacle. Executed ad hoc incremental projects by leveraging in-store and digital sales tools. Managed an Account Executive and $10M+ book of business. ➤ Pitched and signed Hornitos and Pinnacle as above-the-line business. ➤ Spearheaded sweepstakes with Snapchat and QR codes, ecommerce activations, and brand identity.



J. Walter Thompson Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Associate Account Director

  • Oct 2014 - Jun 2016

  Chicago, Illinois Developed brand positioning and lead a social audit to inform new campaign supporting service provision and fundraising. Managed $7.2M in funding. ➤ Netted first new account in 10 years to grow revenue by $2M by earning business of St. Louis Children’s Hospital. ➤ Partnered with U.S. team to deliver record-breaking hotel tax revenue for the Illinois Office of Tourism, growing it by 7.6% YOY to exceed KPI. ➤ Orchestrated extensive international advertising program in… Show more Developed brand positioning and lead a social audit to inform new campaign supporting service provision and fundraising. Managed $7.2M in funding. ➤ Netted first new account in 10 years to grow revenue by $2M by earning business of St. Louis Children’s Hospital. ➤ Partnered with U.S. team to deliver record-breaking hotel tax revenue for the Illinois Office of Tourism, growing it by 7.6% YOY to exceed KPI. ➤ Orchestrated extensive international advertising program in countries for the Illinois Office of Tourism. Show less



Target

• United States
• Retail
• 700 & Above Employee

• Category Marketing Manager

  • Jul 2011 - Aug 2014

  Greater Minneapolis-St. Paul Area Recruited by Target Senior Category Marketing Manager to improve integrated marketing for Apparel & Accessories, Over-The-Counter Healthcare, and Clinic and Optical. Achieved shared goals by partnering with over 50 staff across Operations, Merchandising, Product Design, and Sourcing and Vendors. Managed $13M in marketing spend. ➤ Increased store traffic by 4% to achieve the highest June apparel sales in 5 years by initiating inaugural Father’s Day campaign in conjunction with… Show more Recruited by Target Senior Category Marketing Manager to improve integrated marketing for Apparel & Accessories, Over-The-Counter Healthcare, and Clinic and Optical. Achieved shared goals by partnering with over 50 staff across Operations, Merchandising, Product Design, and Sourcing and Vendors. Managed $13M in marketing spend. ➤ Increased store traffic by 4% to achieve the highest June apparel sales in 5 years by initiating inaugural Father’s Day campaign in conjunction with cross-category marketing teams. ➤ 46% beat to plan in two Target Clinic launch markets. ➤ Exceeded project goals with a 2.9% lift in sales during the first three months by spearheading an OTC in-store overhaul to improve navigation and education for high involvement categories. ➤ Took advantage of opportunity to develop brand identity experience when tapped by leadership to overhaul floundering Ava & Viv brand identity prior to widespread campaign launch. Show less



Carmichael Lynch

• United States
• Advertising Services
• 200 - 300 Employee

• Account Manager

  • Jan 2011 - Jul 2011

  Greater Minneapolis-St. Paul Area Joined agency for the opportunity to manage creative development, strategic evaluation, production, approvals, and billing for all media work including TV, radio, print, and media integrations. ➤ Spearheaded the $125M Subaru “Love” traditional media and “Dear Subaru” print campaigns still being currently utilized; executed programs aligned to the organization’s goals on time and within budget.



Tracy-Locke

• United States
• Advertising Services
• 200 - 300 Employee

• Account Executive

  • May 2010 - Dec 2010

  Hired to manage daily multi-channel brand campaigns and product launches. Collaborated with partner agencies to conceptualize a single brand strategy across TV, radio, Out of Home advertising (OOH), transit, print, and digital media. Initiated website development to provide and encourage asset sharing among partners. Clients included TXU Energy and Metro Dallas Homeless Alliance.



Firehouse

• United States
• Advertising Services
• 100 - 200 Employee

• Assistant Account Executive

  • Jan 2008 - May 2010

  Dallas, TX Joined boutique agency to develop project-level briefs, budgets, billing and timelines for brands including Maggiano’s Little Italy, Stripes Convenience Stores, and Dallas Market Center. Participated in the pitch, acquisition, and management of the agency’s first bilingual account; drove engagement through mobile sweepstakes, social media, and events that increased product-specific sales in the first 3 quarters.