Experience

Feed Media Group (FMG)

• United States
• Software Development
• 1 - 100 Employee

• Vice President Marketing

  • Jan 2022 - Present



Qwilr

• Australia
• Software Development
• 1 - 100 Employee

• Head Of Marketing

  • Nov 2020 - Dec 2021

  - Led global marketing team for global PLG SaaS leader. - Responsible for demand generation, product marketing, marketing operations, content marketing, PR. - Drove ARR growth with majority of revenue coming from marketing-sourced leads. - Spearheaded partnership development efforts with Hubspot and Salesforce. - Led pricing and packaging refresh, including market research, modeling, and market tests - Led sales enablement improvements, including new collateral, messaging, and… Show more - Led global marketing team for global PLG SaaS leader. - Responsible for demand generation, product marketing, marketing operations, content marketing, PR. - Drove ARR growth with majority of revenue coming from marketing-sourced leads. - Spearheaded partnership development efforts with Hubspot and Salesforce. - Led pricing and packaging refresh, including market research, modeling, and market tests - Led sales enablement improvements, including new collateral, messaging, and case studies Show less - Led global marketing team for global PLG SaaS leader. - Responsible for demand generation, product marketing, marketing operations, content marketing, PR. - Drove ARR growth with majority of revenue coming from marketing-sourced leads. - Spearheaded partnership development efforts with Hubspot and Salesforce. - Led pricing and packaging refresh, including market research, modeling, and market tests - Led sales enablement improvements, including new collateral, messaging, and… Show more - Led global marketing team for global PLG SaaS leader. - Responsible for demand generation, product marketing, marketing operations, content marketing, PR. - Drove ARR growth with majority of revenue coming from marketing-sourced leads. - Spearheaded partnership development efforts with Hubspot and Salesforce. - Led pricing and packaging refresh, including market research, modeling, and market tests - Led sales enablement improvements, including new collateral, messaging, and case studies Show less



Brandcast

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Chief Marketing Officer

  • Jul 2017 - Nov 2020

  - Acquired by Time (now Time Sites). - Created and led the category for no-code web design for enterprise. - Helped lead the company through a $18M Series A-1 round, led by Marc Benioff, TPG Growth, and Shasta Ventures. - Drove consistent growth via marketing-sourced pipeline - Led extensive thought leadership campaigns in code-free web development, design systems, and account based selling (ABS) - Launched Brandcast Salesforce Studio on the Salesforce AppExchange, developed ISV… Show more - Acquired by Time (now Time Sites). - Created and led the category for no-code web design for enterprise. - Helped lead the company through a $18M Series A-1 round, led by Marc Benioff, TPG Growth, and Shasta Ventures. - Drove consistent growth via marketing-sourced pipeline - Led extensive thought leadership campaigns in code-free web development, design systems, and account based selling (ABS) - Launched Brandcast Salesforce Studio on the Salesforce AppExchange, developed ISV partner relationship. Show less - Acquired by Time (now Time Sites). - Created and led the category for no-code web design for enterprise. - Helped lead the company through a $18M Series A-1 round, led by Marc Benioff, TPG Growth, and Shasta Ventures. - Drove consistent growth via marketing-sourced pipeline - Led extensive thought leadership campaigns in code-free web development, design systems, and account based selling (ABS) - Launched Brandcast Salesforce Studio on the Salesforce AppExchange, developed ISV… Show more - Acquired by Time (now Time Sites). - Created and led the category for no-code web design for enterprise. - Helped lead the company through a $18M Series A-1 round, led by Marc Benioff, TPG Growth, and Shasta Ventures. - Drove consistent growth via marketing-sourced pipeline - Led extensive thought leadership campaigns in code-free web development, design systems, and account based selling (ABS) - Launched Brandcast Salesforce Studio on the Salesforce AppExchange, developed ISV partner relationship. Show less



Sharethrough

• Canada
• Internet Publishing
• 100 - 200 Employee

• Vice President, Marketing & Communications

  • Apr 2012 - Jun 2017

  • Founded Marketing department, built a world class team and brand from the ground up, helped drive 6+ years of consecutive revenue and product growth • Established category leadership within the "native advertising" space through market-defining content, primary research, global event presence, digital and OOH media campaigns, industry association leadership, strategic communications

• Director, Marketing

  • Sep 2010 - Apr 2012



LaunchSquad

• United States
• Public Relations and Communications Services
• 100 - 200 Employee

• Senior Account Executive

  • Mar 2008 - Aug 2010

  Worked on media strategy, business development, branding, social media, Web development and video production for high growth startups, including Next New Networks (acquired by Youtube), Soap.com (acquired by Amazon) and Mochi Media (acquired by Shanda Games). Worked on media strategy, business development, branding, social media, Web development and video production for high growth startups, including Next New Networks (acquired by Youtube), Soap.com (acquired by Amazon) and Mochi Media (acquired by Shanda Games).



Google

• United States
• Software Development
• 700 & Above Employee

• Associate, Global Communications and Public Affairs

  • May 2006 - Mar 2008

  - Developed and executed communications and user acquisition strategy for marquee Google consumer and enterprise applications - Led promotional campaigns to generate buzz around the launch of key Google products/initiatives, including Google Apps, Docs, Photos, Open Social and Blogger. - Started at Google in the AdWords department and learned in-depth about product features and optimization strategy - Developed and executed communications and user acquisition strategy for marquee Google consumer and enterprise applications - Led promotional campaigns to generate buzz around the launch of key Google products/initiatives, including Google Apps, Docs, Photos, Open Social and Blogger. - Started at Google in the AdWords department and learned in-depth about product features and optimization strategy



Google

• United States
• Software Development
• 700 & Above Employee

• Coordinator, Consumer Operations

  • Mar 2005 - Mar 2006



Cousin Chris Music

• Technology, Information and Internet

• Musician

  • Jan 2001 - Jan 2006

  - Live and recorded musician - Licensed original music to multiple films, commercials, video games - Live and recorded musician - Licensed original music to multiple films, commercials, video games



Late Night with Conan O’Brien

• General Staff

  • Dec 2003 - Jul 2004

  • Worked with PR, research, script, accounting, and music departments to assist daily production • Contributed material that was used on aired broadcasts of the show • Worked with PR, research, script, accounting, and music departments to assist daily production • Contributed material that was used on aired broadcasts of the show