Kemar Swaby
Chief Creative Officer/ Co-Founder at Scotch Boyz- Claim this Profile
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Bio
Credentials
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Computer Graphics at Edna Manley College, Jamaica
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Experience
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Scotch Boyz
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Food and Beverage Services
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1 - 100 Employee
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Chief Creative Officer/ Co-Founder
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Jan 2016 - Present
The creative vision behind the brand, Kemar handles all the creative direction, from print to digital. With over 13 years of experience in advertising, UX/Ui, fine arts, and photography he has the eye for detail, previously working for Apple Inc and major advertising agencies in NYC. The creative vision behind the brand, Kemar handles all the creative direction, from print to digital. With over 13 years of experience in advertising, UX/Ui, fine arts, and photography he has the eye for detail, previously working for Apple Inc and major advertising agencies in NYC.
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Everyday Health
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United States
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Technology, Information and Internet
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300 - 400 Employee
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Brand Systems Design Director
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Jul 2021 - Present
Building and maintaining the Negril Design System and brand guidelines across different channels and platforms. To help increase audience engagement and conversion through brand systems and consistent design language. Define, refine and evolve the creative direction of products and platforms Introduce relevant, original and unique visual strategies.Collaborating directly and indirectly with multiple teams across the company: Ad Ops, Audience Development, SEO, Product Development, Tech Development, Marketing, Editorial, and other creative teams. Show less
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Lead Visual Designer, Product and Marketing
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Mar 2020 - Jul 2021
Directly and indirectly, collaborating with multiple teams across the company: Ad Ops, Audience Development, SEO, Product Development, Tech Development, Marketing, Editorial, and other creative teams. In addition to creating the first functional Design System within the company, also took the lead in overall revamp and rejuvenation not just the online platform but the overall brand vision and aesthetics. That helped to provide the building blocks for a true lean methodology that influenced and maximized growth and efficiency in an agile format. Show less
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Visual Designer
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May 2018 - Mar 2020
Define and evangelize a visual design systemGrow and maintain our design component library, documentation, prototypesEnsure our design language has emerging features and consistencyMaintaining design system components, updates and mentoring team on DSMManage visual consistency across all touch-points in the customer journeyCoach and mentor team members on evolving and managing DSManage workloads, commitments and deadlines
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UI/ UX Designer
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Aug 2016 - May 2018
Provided visual and user experience designs for product development
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OppermanWeiss
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Advertising Services
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Part-Time Designer
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Nov 2014 - Dec 2015
The role had involved listening to clients and understanding their needs, then going through the creative process of experimenting with the best design solution before making final design decisions. Spearhead different design solutions that had a high visual impact. Worked closely with the creative director, copywriters, account executives and web developers. Engaged with managing more than one design briefs at a time and allocating the relevant amount of time according to the value of the job. Developed design briefs and brand worlds through research analytics. Worked with a variety of clients such as Chobani Yogurt, Jaegermeister, Avion, LaCombe Coffee, etc. Show less
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Collectrium
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United States
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Fine Art
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1 - 100 Employee
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Freelance Art Director
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Feb 2014 - Oct 2015
Primary Responsibilities: Art Direction/Graphic Design • Personally work on the graphic development of company advertising campaign across various platforms such as social media, magazine and print direction. • Worked collaboratively with their parent company Christies for multiple production elements to be distributed across various platforms. • Interacted with executive marketing director to develop creative concepts and executions for their assigned product. • Provided accurate time and cost estimates for each tactical art direction and execution. Show less
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Founders Club
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Greater New York City Area
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Chief Executive Officer/ President (CEO)
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Sep 2014 - May 2015
I participated and collaborated with the fellow students and faculty advisor to form the first entrepreneurship club of its kind on the Pratt Campus. Our goal is to help foster and garner creative talents to hone their entrepreneurial spirit to take their ideas seriously. Some of the details of this position included were: Brainstorm and collaborate with Founder club team to come up with thought provoking talks, and events to create awareness for more students to become self motivated to push their ideas to the next level. Participate in weekly discussion, and provide feedback as means of a mini incubator for idea generation. Provide a vision, goals and direction for the organization. Preside at and facilitate all meetings. Maintain contact with Student Involvement and SGA at Pratt including registrations, renewals, and any other requirements that ensure the club is in good standing. Represent the organization at events, meetings, or other events. Show less
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Apple
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United States
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Computers and Electronics Manufacturing
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700 & Above Employee
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Interactive Design Intern
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May 2014 - Aug 2014
Created and execute content and interface assets for apple.com and other interactive projects under the direction of an Associate Creative Director. Also developed innovative and on-strategy designs which are highly resolved from a formal perspective, and which meet the objectives of the assignments. •Utilized the ability to solve problems conceptually in collaboration with the broader interactive team, including writers, other designers, information architects, and developers. •Consistently executed on the assignments given as well as created inspiring design. •Applied presentation skills to pitch the worth of creative ideas to influence decisions. Show less
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Karma Muse
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Jamaica, Kingston
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Founder and Lead Designer
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Oct 2010 - Sep 2013
Managed the branded and original content production arms . • Influenced all digital content production and acquisition strategies. • Creative conceptualization and development of services and projects. • Maintenance of all social media outlets. Founded a clothing line (Karma Muse) Managed the branded and original content production arms . • Influenced all digital content production and acquisition strategies. • Creative conceptualization and development of services and projects. • Maintenance of all social media outlets. Founded a clothing line (Karma Muse)
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Generousitas (Jamaica) Ltd
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Jamaica
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Advertising Services
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1 - 100 Employee
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Intern/ Part-time Graphic Designer
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Jun 2009 - Nov 2010
•Designed various brand deliverables such as Banner, Flyer, media kit, etc •Developed design briefs through data analysis of quantitive and qualitative research •Worked with a wide range of media and creative programs •Designed various brand deliverables such as Banner, Flyer, media kit, etc •Developed design briefs through data analysis of quantitive and qualitative research •Worked with a wide range of media and creative programs
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Jamaica Observer
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Kingston Jamaica
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Junior Graphic Designer
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Jun 2007 - Aug 2007
Creating and design print and digital content for both there online journal and print production. Creating and design print and digital content for both there online journal and print production.
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Education
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2013 - 2015
Pratt Institute
Master’s Degree, MS Communication Design -
2006 - 2010
Edna Manley College of the Visual and Performing Arts
B.F.A, Visual Communication
