Experience

Fuzzy Logic Studio

• United Kingdom
• Software Development
• 1 - 100 Employee

• Director - Immersive Technologies (AR/VR)

  • Jul 2019 - Present

  2023 AWARD WINNER - NEAA Innovation & Technology (SME) As an award winning SaaS company we build competence at scale and enhancing business processes, using cutting-edge Immersive Technologies (Augmented Reality, Virtual Reality and Mixed Reality) We use 3D visualisation and simulation tools to improve skills development, build compliance and safety in operations and maintenance. Strategic Associations : The Blair Project, Electrification Forum, ERS Hub, NEBA, NEAA, NEPIC, Innovate UK, HVM Catapult, Digital Catapult, IoT, Warwick University(WMG), Newcastle University, PROTO Lab, INEE, DER-IC, Innovation Supernetwork. Show less



The Pulse Rooms

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Founder/Director - Strategic Marketing and Growth

  • Jul 2019 - Present

  2022 AWARD WINNER - Brand Creation of the Year (Agency) at the North East Marketing Awards 2021 As an award-winning Growth Agency, we grow scale-ups and start-ups by helping them to identify and communicate their brand value. Analyse - Getting to the heartbeat of your organisation and analysing its unique brand DNA Activate - Strategically linking your brand story to customer needs and demands Amplify - Enhancing your brand's communication to drive growth 2022 AWARD WINNER - Brand Creation of the Year (Agency) at the North East Marketing Awards 2021 As an award-winning Growth Agency, we grow scale-ups and start-ups by helping them to identify and communicate their brand value. Analyse - Getting to the heartbeat of your organisation and analysing its unique brand DNA Activate - Strategically linking your brand story to customer needs and demands Amplify - Enhancing your brand's communication to drive growth



Kilima AG : Swiss Neuro-Active Fitness Solution

• Zug, Switzerland

• Marketing Executive

  • Jun 2017 - May 2020

  Strategic Marketing : Product Management, development of the go-to-market planning for a Neuro-active fitness and technology solution , in the global healthcare and fitness market. Strategic Marketing : Product Management, development of the go-to-market planning for a Neuro-active fitness and technology solution , in the global healthcare and fitness market.



Commerce Edge SA

• South Africa
• Education Administration Programs
• 1 - 100 Employee

• Marketing and Business Development

  • Jan 2011 - Aug 2017

  Integrated Marketing and Communication Strategies aligned with the Business Development Strategy in Supply Chain and Procurement. CESA builds custom-designed Competency Development Solutions for organisations including: Imperial Logistics, PPC, SASOL, MTN, Nampak, Engen, Barloworld Equipment, Exxaro, STD Bank, National Treasury, Department of Health, Mutual and Federal, Parmalat, Woolworths, Chevron, Anglo Gold Ashanti, Shell, Mondi, Dunlop. Integrated Marketing and Communication Strategies aligned with the Business Development Strategy in Supply Chain and Procurement. CESA builds custom-designed Competency Development Solutions for organisations including: Imperial Logistics, PPC, SASOL, MTN, Nampak, Engen, Barloworld Equipment, Exxaro, STD Bank, National Treasury, Department of Health, Mutual and Federal, Parmalat, Woolworths, Chevron, Anglo Gold Ashanti, Shell, Mondi, Dunlop.



Knowledge EconomiX

• South Africa
• Business Consulting and Services

• Marketing Executive

  • Sep 2009 - Jan 2012

  Knowledge EconomiX (Pty) Ltd specializes in the commercialization of start-ups developing specific tools for assessing project viability, business modelling, commercialization modelling, and enterprise engineering. Knowledge EconomiX implements business development strategies creating market demand which is crucial in the commercialization process.

• China Presidential Delegate

  • Jun 2010 - Jul 2010

  Invited to join the SA presidential delegation to open doors and networks into China, with the ultimate aim of establishing trade links with the Chinese for products and services, as well as iconic property developments in South Africa.



Newsprung Investment

• George, Western Cape

• Founder - Marketing Director

  • Jan 2005 - Dec 2009

  Developer /Marketing strategist for housing development. Developer /Marketing strategist for housing development.



MSD

• United States
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Marketing and Sales

  • Jan 1999 - Jul 2004

  Marketing & business development, territory management in the pharmaceutical industry. Achievements: Fastest to market leader internationally - MSD South Africa gained 51% Coxib category market share internationally in the shortest time - VIOXX Marketing & business development, territory management in the pharmaceutical industry. Achievements: Fastest to market leader internationally - MSD South Africa gained 51% Coxib category market share internationally in the shortest time - VIOXX



Bausch + Lomb

• United States
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Marketing and Business Development

  • Jan 1997 - Jan 1999

  Import and launch of German ophthalmic pharmaceutical range into South Africa through the Medical Control Council (MCC SA). Import and launch of German ophthalmic pharmaceutical range into South Africa through the Medical Control Council (MCC SA).



The SEARLE Company Ltd.

• Pakistan
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Business Development Manager - Export Sub-Saharan Africa

  • Jan 1994 - Jul 1997

  Opening new markets and penetrating Sub-Saharan Africa. Pharmaceutical liaison to Government Tender processes. Opening new markets and penetrating Sub-Saharan Africa. Pharmaceutical liaison to Government Tender processes.