Experience

&FRIENDS

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• APAC General Manager

  • Jan 2022 - Jan 2023

  Sydney, New South Wales, Australia I helped found Cavalry, the premier freelance marketplace and management platform for the marketing and creative industry, playing a key role in product design, client growth and community engagement - eventually leading to the merger of UK based &FRIENDS. With 6,500 freelancers in 27 countries and 600 companies signed up, &FRIENDS has played an instrumental role in helping connect innovative companies with world-class creative talent from across the digital and marketing sector.



Cavalry

• Co-founder and General Manager at Cavalry

  • Apr 2021 - Jan 2022



Cavalry Freelancing

• Head of Customer Relationships

  • Mar 2018 - Apr 2021

  Sydney, Australia Cavalry helps streamline the way companies and freelancers find each other and work together. Primarily designed to support the digital and creative industries. I joined the business at the start of its journey concentrating on growing the client base and freelancer marketplace. Other core focuses included helping manage the strategic build of the platform, management of the APAC team, and setting the sales forecasts and the strategic growth of the business.



eBev

• Senior Business Development Manager

  • Apr 2015 - Nov 2017

  Sydney, Australia While working at eBev I have loved the challenge of working in the new business start up with its fast paced environment and constantly changing landscape. With my adaptability and unique skill set in marketing, digital, technology and the wine industry it has allowed me to not only achieve but exceed business goals. Key achievements: - A key contributor to the development and strategic growth of eBev - Project management for the eBev website build - Growing the eBev member… Show more While working at eBev I have loved the challenge of working in the new business start up with its fast paced environment and constantly changing landscape. With my adaptability and unique skill set in marketing, digital, technology and the wine industry it has allowed me to not only achieve but exceed business goals. Key achievements: - A key contributor to the development and strategic growth of eBev - Project management for the eBev website build - Growing the eBev member audience to 850+ in NSW - Implementation and role out of a new CRM (HubSpot) Show less



Parental Leave

• Parental Leave

  • May 2014 - Mar 2015

  Sydney, Australia



Enterprise Marketing - Fuse Digital

• Advertising Services

• Digital Account Director

  • Jun 2013 - May 2014

  Mosman, Sydney Account Management Looking after a digital team of seven people Project Management Stakeholder Engagement Digital Strategy Email Marketing Strategies eCommerce Development

• Senior Account Manager

  • Jan 2012 - Jun 2013

  Mosman, Syndey



Deepend

• Australia
• Design Services
• 1 - 100 Employee

• Senior Producer

  • Aug 2011 - Nov 2011

  Surrey Hills



The White Agency

• Senior Digital Producer

  • Jun 2009 - Aug 2011



Leo Burnett

• Senior Producer

  • 2009 - 2009



Reactive

• Technology, Information and Internet
• 1 - 100 Employee

• Account Manager / Project Manager

  • Sep 2007 - Nov 2008



TheTin

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Project Manager

  • 2003 - 2007

  Farringdon - London