Desiree Hebendanz
Head of Global Online Marketing at datedicted GmbH- Claim this Profile
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Italien Native or bilingual proficiency
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German Full professional proficiency
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English Full professional proficiency
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Spanish Elementary proficiency
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Bio
Florian Heuberger
I have had the pleasure of working together with Dèsirèe for several times already not only as co workers, also as business partners. Dèsirèe has a profound knowledge of the marketing business and through her creative ideas and thinking combined with understanding technical possibilities in online advertisements Dèsirèe always get’s to succeed on her projects. Dèsirèes great understanding of KPIs allows her continuously to optimize existing campaigns and markets. During the years of working with Dèsirèe I have a gained not only a a valued co-worker, I have also gained a really close friend. Through her strong personal skills, her continuously will to succeed, her creative approaches on solving problems and her commitment to work I can recommend Dèsirèe as the perfect match for any leadership position.
Tzachi Lapidot
During the time we had working relations we were able to considerably increase performance with GuerillaMobile products. But aside from the mutual success, it was a great joy interacting with Desiree. Not only do I feel that I gained a valuable business partner, I also gained a friend - and that is what life is really about. I am sure others who will get to work with Desiree will have a similar story.
Florian Heuberger
I have had the pleasure of working together with Dèsirèe for several times already not only as co workers, also as business partners. Dèsirèe has a profound knowledge of the marketing business and through her creative ideas and thinking combined with understanding technical possibilities in online advertisements Dèsirèe always get’s to succeed on her projects. Dèsirèes great understanding of KPIs allows her continuously to optimize existing campaigns and markets. During the years of working with Dèsirèe I have a gained not only a a valued co-worker, I have also gained a really close friend. Through her strong personal skills, her continuously will to succeed, her creative approaches on solving problems and her commitment to work I can recommend Dèsirèe as the perfect match for any leadership position.
Tzachi Lapidot
During the time we had working relations we were able to considerably increase performance with GuerillaMobile products. But aside from the mutual success, it was a great joy interacting with Desiree. Not only do I feel that I gained a valuable business partner, I also gained a friend - and that is what life is really about. I am sure others who will get to work with Desiree will have a similar story.
Florian Heuberger
I have had the pleasure of working together with Dèsirèe for several times already not only as co workers, also as business partners. Dèsirèe has a profound knowledge of the marketing business and through her creative ideas and thinking combined with understanding technical possibilities in online advertisements Dèsirèe always get’s to succeed on her projects. Dèsirèes great understanding of KPIs allows her continuously to optimize existing campaigns and markets. During the years of working with Dèsirèe I have a gained not only a a valued co-worker, I have also gained a really close friend. Through her strong personal skills, her continuously will to succeed, her creative approaches on solving problems and her commitment to work I can recommend Dèsirèe as the perfect match for any leadership position.
Tzachi Lapidot
During the time we had working relations we were able to considerably increase performance with GuerillaMobile products. But aside from the mutual success, it was a great joy interacting with Desiree. Not only do I feel that I gained a valuable business partner, I also gained a friend - and that is what life is really about. I am sure others who will get to work with Desiree will have a similar story.
Florian Heuberger
I have had the pleasure of working together with Dèsirèe for several times already not only as co workers, also as business partners. Dèsirèe has a profound knowledge of the marketing business and through her creative ideas and thinking combined with understanding technical possibilities in online advertisements Dèsirèe always get’s to succeed on her projects. Dèsirèes great understanding of KPIs allows her continuously to optimize existing campaigns and markets. During the years of working with Dèsirèe I have a gained not only a a valued co-worker, I have also gained a really close friend. Through her strong personal skills, her continuously will to succeed, her creative approaches on solving problems and her commitment to work I can recommend Dèsirèe as the perfect match for any leadership position.
Tzachi Lapidot
During the time we had working relations we were able to considerably increase performance with GuerillaMobile products. But aside from the mutual success, it was a great joy interacting with Desiree. Not only do I feel that I gained a valuable business partner, I also gained a friend - and that is what life is really about. I am sure others who will get to work with Desiree will have a similar story.
Experience
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datedicted GmbH
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Germany
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Technology, Information and Internet
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1 - 100 Employee
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Head of Global Online Marketing
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Jul 2011 - Present
• Driving the international digital marketing strategy for bemydate and click-n-date websites across 9 markets: (Spain, Poland, Austria, Germany, Switzerland, Italy, Belgium, Sweden, Luxembourg)• Develop, prioritize and implement paid marketing strategies across all channels• Optimize targeting, creative, cost, budget allocation and bids in order to maximize ROI• Lead forecasting and tracking for all acquisition marketing channels• Manage creative, ad, and landing page testing schedule to drive improved campaign results• Work closely with Technical team to define funnel tracking and reporting • Build and lead multinational teams• New Markets launch: (market research, marketing strategy, project management, liaison with external partners - media partners, aggregators, carriers)
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Guerila Mobile Berlin GmbH
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Online Media
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1 - 100 Employee
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Online Country Manager | Germany, Austria, Switzerland, Italy, Israel
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Jan 2009 - Jul 2011
• Develop and implement the marketing strategy for Germany, Austria, Switzerland, Italy, Israel.• P&L responsability.• Increase market penetration while developing new commercial offerings.• Identify and roll out opportunities to improve customer acquisition and retention.• Measure and analyze performance of online marketing initiatives and develop strategies to test and optimize campaign efficiency and maximize channel ROI.• Support, coach, empower and motivate the team, to grow the markets.• Constructively collaborate with other internal and external business units
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Fox Mobile Group
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Germany
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Wireless Services
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1 - 100 Employee
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Online Marketing Manager
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May 2008 - Nov 2008
• Co-ordinating Italy-online-marketing campaigns with sales activities.• Overseeing the Italy-marketing budget.• Implement best practices to drive sale conversion. • improve conversion rates and overall profitability of online marketing efforts. • Planning and implementing online (desktop and mobile) advertising campaigns. • Measuring results.• Work collaboratively with web team, web designer, and SEM media manager to successfully plan, coordinate, launch and measure web marketing projects.
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Senior Content & Project Manager | Southern Europe
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Jun 2005 - May 2008
• Interface between the majors, the marketing Southern european team & the external partners in order to set up music contests • Interface between the technical teams and the Southern european marketing team to improve: billing methods, new portal launch, competitor benchmarking, story-boarding..• Responsible for the Jamba WEB and WAP portals in Italy, France, Spain: portal animation, traduction, quality assurance.• Looking for new content types (interactive services, logo collections, funsounds.
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Multimedia Designerin
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Jan 2002 - Mar 2004
• Realisationen von Flash-Animationen in den Bereich Werbung, Dokumentation und Teaching- Videos• Web Sites und Guides Tours • Realisationen von Flash-Animationen in den Bereich Werbung, Dokumentation und Teaching- Videos• Web Sites und Guides Tours
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Multimedia Designerin
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Jan 2001 - Dec 2001
• Realisationen von Web Sites, Newslettern, Animationen, Guides Tour, E-Mails • Realisationen von Web Sites, Newslettern, Animationen, Guides Tour, E-Mails
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Education
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Accademia di Belle Arti - Milano | Brera Academy of fine arts - Milan
Bachelor of Arts, Scenography & Costume design
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