Experience

Dozens

• United Kingdom
• Financial Services
• 1 - 100 Employee

• Chief Experience Officer CXO

  • Dec 2021 - Present

• VP, Brand & Product Design

  • Jan 2021 - Dec 2021

• SVP, Brand & Marketing

  • Mar 2020 - Dec 2020

• VP, Storytelling

  • Feb 2018 - Mar 2020



Project Imagine

• United Kingdom
• Financial Services
• 1 - 100 Employee

• Chief Experience Officer CXO

  • Dec 2021 - Present

• VP, Brand & Product Design

  • Jan 2021 - Dec 2021

• SVP, Brand & Marketing

  • Mar 2020 - Dec 2020

  As the company has grown, I’ve taken on a senior leadership role heading up teams spanning Growth, PR, Customer Engagement, Advertising, Creative, Copywriting, Art Direction and Design.

• VP, Storytelling

  • Feb 2018 - Mar 2020

  Ex Advertising Creative forging paths at a Fintech startup.



Pi1

• United Kingdom
• IT Services and IT Consulting

• SVP, Brand and Marketing

  • Feb 2018 - Dec 2020



RAPP

• United States
• Advertising Services
• 700 & Above Employee

• Senior Creative

  • Oct 2016 - Feb 2018

  An integrated, senior role developing campaigns for the likes of Virgin Media, Virgin Atlantic, Parker Pens, and Pride. Together with Poulami Chakraborty, I lead and won all four pitches we worked on. We convince people. To click that button. To watch that film. To buy that thing. An integrated, senior role developing campaigns for the likes of Virgin Media, Virgin Atlantic, Parker Pens, and Pride. Together with Poulami Chakraborty, I lead and won all four pitches we worked on. We convince people. To click that button. To watch that film. To buy that thing.



(various)

• Advertising Services
• 300 - 400 Employee

• Freelance Creative

  • Jan 2016 - Oct 2016

  Publicis London, Rapp London and Mind. Undertook various projects. • Brought in my RAPP to work on Virgin Media. • Contracted by Mind to lead the launch of a new website for Mental Health service users – work involved concepting, UX, copywriting, design and build (wordpress). http://headsupnetwork.com/ • Popped back to Publicis London to complete the launch of a Cushelle campaign. Publicis London, Rapp London and Mind. Undertook various projects. • Brought in my RAPP to work on Virgin Media. • Contracted by Mind to lead the launch of a new website for Mental Health service users – work involved concepting, UX, copywriting, design and build (wordpress). http://headsupnetwork.com/ • Popped back to Publicis London to complete the launch of a Cushelle campaign.



Publicis London

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Creative

  • Apr 2012 - Mar 2016

  Worked on the launch of Dacia cars in the UK. Dacia has since had the most successful first year of any car brand ever in the UK. I worked extensively on P&G brands on campaigns for a wide variety of markets Pitched, won and relaunched Cushelle. Other brands we worked on included Libero, Morrisons and Pernod Ricard. Worked on the launch of Dacia cars in the UK. Dacia has since had the most successful first year of any car brand ever in the UK. I worked extensively on P&G brands on campaigns for a wide variety of markets Pitched, won and relaunched Cushelle. Other brands we worked on included Libero, Morrisons and Pernod Ricard.



Mohawk Agency

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Creative

  • Nov 2010 - Mar 2012

  Clients included The Guardian, Standard Life, Schroders and Vodafone. We created and won many awards for the Deloitte 'Green Dot' campaign. Clients included The Guardian, Standard Life, Schroders and Vodafone. We created and won many awards for the Deloitte 'Green Dot' campaign.



Young Creative Council

• Advertising Services

• Founding Member

  • Jun 2009 - Mar 2012

  It started as Facebook group. A gang of young creatives hoping to make adland a friendlier and more open place for new recruits. We sent out advice and weekly scores of inspiration, run portfolio nights and workshops. It was a huge, exciting learning curve. And grew bigger and achieved more than we ever imagined. We've stepped down now as it's in younger hands. But check them out here http://www.youngcreativecouncil.com It started as Facebook group. A gang of young creatives hoping to make adland a friendlier and more open place for new recruits. We sent out advice and weekly scores of inspiration, run portfolio nights and workshops. It was a huge, exciting learning curve. And grew bigger and achieved more than we ever imagined. We've stepped down now as it's in younger hands. But check them out here http://www.youngcreativecouncil.com



Network '43

• London

• Creator

  • Jul 2011 - Dec 2011

  An educational initiative that brought WWII to life through Twitter. Four 'Londoners' tweet live from 1943 sharing thoughts, photos, videos and news. Based on real people and real events. It accurately recreated 3 weeks in 1943, using bombing records, diaries, archival material, old newspapers and interviews. It was supported by resource contribution from London Fire Brigade Museum, Greenwich Heritage Centre, Imperial War Museum and various personal photographs and collections. Used in schools across the world, recognised by the Department of Education for its innovation, and winner of a Shorty Award. Show less



M&C Saatchi London

• Advertising Services
• 700 & Above Employee

• Creative

  • Jun 2010 - Nov 2010

  Worked on poster campaigns for Transport For London and press campaigns for Network Rail and Natwest. Other clients included Rekorderlig Cider, Ladbrokes and Lucozade. Worked on poster campaigns for Transport For London and press campaigns for Network Rail and Natwest. Other clients included Rekorderlig Cider, Ladbrokes and Lucozade.



Muir Howard

• Creative

  • Mar 2010 - Jun 2010

  Working on Campaigns for Deloitte, Dogchow & Standard Life. Working on Campaigns for Deloitte, Dogchow & Standard Life.



ArtScience

• United Kingdom
• Advertising Services

• Creative

  • Nov 2009 - Feb 2010

  Working on digital campaigns for New Balance, Esprit and Upper Street & Come Dine with Me Working on digital campaigns for New Balance, Esprit and Upper Street & Come Dine with Me



BBH London

• United Kingdom
• Advertising Services
• 300 - 400 Employee

• Creative Placement

  • Jun 2007 - Sep 2007

  Baileys, Zanussi, Ginsters, KFC Took a queen lookalike and her corgis for tea in Soho. Baileys, Zanussi, Ginsters, KFC Took a queen lookalike and her corgis for tea in Soho.



4 Print

• United States
• Advertising Services
• 1 - 100 Employee

• Production, Artworking & Graphic Design

  • Jul 2004 - Sep 2007

  Working as part of the print production team creating work for clients such as Selfridges and Deutsche Bank. Working as part of the print production team creating work for clients such as Selfridges and Deutsche Bank.



Instituto Tecnológico de Morelia

• Mexico
• Higher Education
• 100 - 200 Employee

• Volunteer

  • Jun 2006 - Sep 2006

  Developed a series of websites for emerging, ecologically sustainable tourist sites in developing communities. With the aim of opening up the tourist trade to less advantaged areas. Worked with a team of international volunteers and students from Instituto Technologico de Morelia. Developed a series of websites for emerging, ecologically sustainable tourist sites in developing communities. With the aim of opening up the tourist trade to less advantaged areas. Worked with a team of international volunteers and students from Instituto Technologico de Morelia.