Cassidy King
Senior Media Manager at Lewis- Claim this Profile
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Bio
Experience
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Lewis
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United States
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Marketing Services
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100 - 200 Employee
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Senior Media Manager
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Nov 2022 - Present
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Senior Media Specialist
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Oct 2019 - Nov 2022
-Develop and lead strategic media recommendations based on the parameters and objectives of each campaign, such as goals, target audience, geography, timing, and budget-Manage mass and digital media campaigns involving TV, Radio, Out of Home, Print, Paid Search, Programmatic Display, Streaming Audio, Streaming Video, Eblasts, etc. through planning, placement, buying, stewardship, trafficking, invoice management, and analysis
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Martin Retail Group
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United States
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Advertising Services
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200 - 300 Employee
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Senior Media Buyer
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Aug 2013 - Oct 2019
-Assemble and execute spot TV, cable, print, and radio buys as approved by clients ($750+ million Tier 2 automotive accounts) and regional account team for six markets including two top 25 LPM markets-Perform post-buy analysis (including compiling weekly posts) and submit for MMI audits
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Media Buyer/Planner
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Oct 2009 - Aug 2013
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Media Coordinator
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Apr 2009 - Oct 2009
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Education
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University of Alabama at Birmingham
Bachelor of Arts - BA, Communication Management & Mass Communication