Experience

We The People

• Australia
• Advertising Services
• 1 - 100 Employee

• Regional Creative Director ANZ

  • Dec 2022 - Present

  Regional Head of Creative across Australia & New Zealand managing teams of traditional creatives, cross-platform social content creators/managers and producers to help our brand partners OWN THE MOMENT. We’re a social-first agency that thrives on helping the world’s leading brands conquer attention across social media and digital channels. Clients include Jetstar AU & NZ, Reckitt AU NZ & UK, KFC NZ, St Pierres NZ, JG King Homes, BankVic, Arnotts, Durex, Nurofen, Dettol GBS, RSEA Safety & TikTok. Channel Focus: Social, Content, Digital Media, B2B, B2C, ATL/TTL Show less



Strat

• Australia
• Advertising Services
• 1 - 100 Employee

• Creative Director

  • May 2018 - Present

  Creative Director across key clients including Chemist Warehouse, The Good Guys, The Shaver Shop, Australian Health Vitality Group, AFT-Pharma and St Kilda Football Club as well as overseeing all other clients and new business pitches. Channel Focus: ATL/TTL, Branded Content, Social, Digital Media, B2B, B2C, Experiential Creative Director across key clients including Chemist Warehouse, The Good Guys, The Shaver Shop, Australian Health Vitality Group, AFT-Pharma and St Kilda Football Club as well as overseeing all other clients and new business pitches. Channel Focus: ATL/TTL, Branded Content, Social, Digital Media, B2B, B2C, Experiential



Big Red Communications Group

• Australia
• Advertising Services
• 1 - 100 Employee

• Senior Creative

  • Oct 2014 - Apr 2018

  Joint Creative Lead across Coles Financial (Insurance, MasterCard), Coles Online, Coles Express Senior Creative across Coles Supermarkets Joint Creative Lead Underworks Joint Creative Lead Bupa Australia Senior Creative Renault Channel Focus: ATL/TTL, Social, Content, Experiential, Digital Media Joint Creative Lead across Coles Financial (Insurance, MasterCard), Coles Online, Coles Express Senior Creative across Coles Supermarkets Joint Creative Lead Underworks Joint Creative Lead Bupa Australia Senior Creative Renault Channel Focus: ATL/TTL, Social, Content, Experiential, Digital Media



Self Employed

• United States
• 700 & Above Employee

• Freelance Senior Creative

  • Jul 2013 - Sep 2014

  I freelanced at several agencies including Saatchi & Saatchi Sydney, Naked, McCann Melbourne, CHE Proximity Melbourne, Publicis Singapore I freelanced at several agencies including Saatchi & Saatchi Sydney, Naked, McCann Melbourne, CHE Proximity Melbourne, Publicis Singapore



Publicis Groupe Singapore

• Singapore
• Advertising Services
• 1 - 100 Employee

• Regional Senior Creative

  • May 2011 - Jun 2013

  Joint Creative Lead across Procter & Gamble (ATL for Oral B, Vicks & Metamucil for India, SEA and APAC regions), AXA Insurance Singapore, Sanofi Aventis SEA Region Joint Creative Lead across Procter & Gamble (ATL for Oral B, Vicks & Metamucil for India, SEA and APAC regions), AXA Insurance Singapore, Sanofi Aventis SEA Region



CHEP Network

• Australia
• Advertising Services
• 300 - 400 Employee

• Art Director

  • Aug 2010 - May 2011

  Clients: Peter Mac Cancer Institute, Salvation Army, Village Roadshow, Sydney Attractions Group, Movie World, Sea World, Wet ‘n’ Wild, Home Hardware Clients: Peter Mac Cancer Institute, Salvation Army, Village Roadshow, Sydney Attractions Group, Movie World, Sea World, Wet ‘n’ Wild, Home Hardware



cummins&partners

• Australia
• Advertising Services
• 1 - 100 Employee

• Art Director

  • Dec 2008 - Aug 2010

  Clients: Funtastic, Schmackos, Fonterra, Kmart, Snooze, GSK, Virgin, CGU Insurance Clients: Funtastic, Schmackos, Fonterra, Kmart, Snooze, GSK, Virgin, CGU Insurance



Belong Group

• Art Director

  • Jun 2008 - Oct 2008

  Clients: Mitsubitshi, Equiset (Grollo Group), GPT Group Clients: Mitsubitshi, Equiset (Grollo Group), GPT Group



Illuminati CSD

• Art Director

  • Jan 2005 - Jun 2008

  Clients: Adidas, Australian Unity Insurance, Dulux, Berger Paints, Nutrient Water Clients: Adidas, Australian Unity Insurance, Dulux, Berger Paints, Nutrient Water