Erum Adnan
Lead Corporate Communications & CSR at Santex Products (Pvt.) Limited- Claim this Profile
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English Full professional proficiency
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Urdu Full professional proficiency
Topline Score
Bio
Rukhshinda Mehar
Erum is an outstanding colleague and a wonderful friend. She is organized, works well with fellow employees, and finds ways to get the job done faster and better. Her quiet confidence is an asset that allows her to keep her composure in the most high-pressure situations. She managed the marketing and corporate communication of Agha Steel during a very challenging phase and aced it incredibly. I had the opportunity to work with Erum on some CSR projects and Employee Engagement projects and I was amazed by her planning and work ethic. Erum is a people-oriented person. She has an amazing ability to ability to think creatively and remain focused on her goals. She is a knowledgeable Smart working professional and has a background that fully supports her keen eye for the bleeding edge of technology that enables her to orchestrate solutions. She knows how to manage and still keeps her ability to think outside the box. I could always count on Erum to take on a project and see it through. I strongly recommend Erum as a seasoned and creative communications specialist and can vouch that she will be an asset to any organization she associates herself with. I wish the best of the best for future endeavors.
Atifuddin Khan 韩立新
A highly reliable and dependable colleague, Erum is truly an asset for any organization that values loyalty and commitment. I sincerely wish her the very best.
Rukhshinda Mehar
Erum is an outstanding colleague and a wonderful friend. She is organized, works well with fellow employees, and finds ways to get the job done faster and better. Her quiet confidence is an asset that allows her to keep her composure in the most high-pressure situations. She managed the marketing and corporate communication of Agha Steel during a very challenging phase and aced it incredibly. I had the opportunity to work with Erum on some CSR projects and Employee Engagement projects and I was amazed by her planning and work ethic. Erum is a people-oriented person. She has an amazing ability to ability to think creatively and remain focused on her goals. She is a knowledgeable Smart working professional and has a background that fully supports her keen eye for the bleeding edge of technology that enables her to orchestrate solutions. She knows how to manage and still keeps her ability to think outside the box. I could always count on Erum to take on a project and see it through. I strongly recommend Erum as a seasoned and creative communications specialist and can vouch that she will be an asset to any organization she associates herself with. I wish the best of the best for future endeavors.
Atifuddin Khan 韩立新
A highly reliable and dependable colleague, Erum is truly an asset for any organization that values loyalty and commitment. I sincerely wish her the very best.
Rukhshinda Mehar
Erum is an outstanding colleague and a wonderful friend. She is organized, works well with fellow employees, and finds ways to get the job done faster and better. Her quiet confidence is an asset that allows her to keep her composure in the most high-pressure situations. She managed the marketing and corporate communication of Agha Steel during a very challenging phase and aced it incredibly. I had the opportunity to work with Erum on some CSR projects and Employee Engagement projects and I was amazed by her planning and work ethic. Erum is a people-oriented person. She has an amazing ability to ability to think creatively and remain focused on her goals. She is a knowledgeable Smart working professional and has a background that fully supports her keen eye for the bleeding edge of technology that enables her to orchestrate solutions. She knows how to manage and still keeps her ability to think outside the box. I could always count on Erum to take on a project and see it through. I strongly recommend Erum as a seasoned and creative communications specialist and can vouch that she will be an asset to any organization she associates herself with. I wish the best of the best for future endeavors.
Atifuddin Khan 韩立新
A highly reliable and dependable colleague, Erum is truly an asset for any organization that values loyalty and commitment. I sincerely wish her the very best.
Rukhshinda Mehar
Erum is an outstanding colleague and a wonderful friend. She is organized, works well with fellow employees, and finds ways to get the job done faster and better. Her quiet confidence is an asset that allows her to keep her composure in the most high-pressure situations. She managed the marketing and corporate communication of Agha Steel during a very challenging phase and aced it incredibly. I had the opportunity to work with Erum on some CSR projects and Employee Engagement projects and I was amazed by her planning and work ethic. Erum is a people-oriented person. She has an amazing ability to ability to think creatively and remain focused on her goals. She is a knowledgeable Smart working professional and has a background that fully supports her keen eye for the bleeding edge of technology that enables her to orchestrate solutions. She knows how to manage and still keeps her ability to think outside the box. I could always count on Erum to take on a project and see it through. I strongly recommend Erum as a seasoned and creative communications specialist and can vouch that she will be an asset to any organization she associates herself with. I wish the best of the best for future endeavors.
Atifuddin Khan 韩立新
A highly reliable and dependable colleague, Erum is truly an asset for any organization that values loyalty and commitment. I sincerely wish her the very best.
Experience
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Santex Products (Pvt.) Limited
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Pakistan
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Consumer Goods
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100 - 200 Employee
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Lead Corporate Communications & CSR
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Jul 2022 - Present
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Manager Outreach & Sustainability
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Dec 2019 - Sep 2022
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Agha Steel Industries
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Pakistan
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Wholesale Building Materials
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200 - 300 Employee
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Brand Manager
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Jul 2018 - May 2019
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Jang Group of Companies
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Newspaper Publishing
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700 & Above Employee
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Senior Project Manager
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Feb 2017 - Jun 2018
• Develop all marketing project plans and manage the day-to-day development and coordination with cross-functional internal teams, external teams, and vendors from initiation to execution and retrospective• Create and execute project plans, including deadlines, specs, assets, budget, vendor coordination, status updates, approvals and final delivery• Lead the project team and creative team in design, content development and implementation of digital, print, and environmental projects within all marketing campaigns• Own project budget, scope, schedule and resources• Collaborate with the Managing Director to understand and inform marketing strategy in service to the project objectives
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TAF Foundation
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Pakistan
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Philanthropic Fundraising Services
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1 - 100 Employee
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Marketing & Communication Manager
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Nov 2015 - Jan 2017
TAF (The Abbassciy Family) Foundation of the Byco Group is a philanthropic organization focused on long-term development initiatives for the lesser privileged. KEY ACCOMPLISHMENTS:• Successful launch of the TAFF Incubator Program• Seeding & launch of TAFF’s Vocational Training Institute with end-to-end partners • Successful launch of WOW (Women of the World) Festival 2016 in collaboration with British Council & Southbank Centre• Development, launch and management of the TAF Foundation website• Production and launch of TAFF-VTI Radio Campaign• Developed TAFF-VTI video documentary
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Byco Petroleum Pakistan Limited
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Pakistan
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Oil and Gas
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700 & Above Employee
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Marketing & Communication Specialist
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May 2014 - Oct 2015
KEY ACCOMPLISHMENTS:• Developed & executed Corporate Campaign (TVCs, print, electronic & OOH) that resulted in a 25% increase in sales despite the drop in oil prices by 50%. Share value increased 4-fold to Rs50 per share. • Developed & Executed Lubricant’s Launch (Industrial & Automotive)• Planned & Executed Refinery Inauguration Ceremony by Honourable Prime Minister Mian M. Nawaz Sharif• Established the Sustainability Report focusing on the CSR strategies of the coming year KEY ACCOMPLISHMENTS:• Developed & executed Corporate Campaign (TVCs, print, electronic & OOH) that resulted in a 25% increase in sales despite the drop in oil prices by 50%. Share value increased 4-fold to Rs50 per share. • Developed & Executed Lubricant’s Launch (Industrial & Automotive)• Planned & Executed Refinery Inauguration Ceremony by Honourable Prime Minister Mian M. Nawaz Sharif• Established the Sustainability Report focusing on the CSR strategies of the coming year
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Systems Limited
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Pakistan
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IT Services and IT Consulting
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700 & Above Employee
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Assistant Manager Marketing & PR
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Oct 2010 - Mar 2013
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Transworld Associates
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Pakistan
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Technology, Information and Internet
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300 - 400 Employee
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Marketing Executive
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Jul 2007 - Oct 2010
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National Foods Limited
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Pakistan
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Food and Beverage Manufacturing
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700 & Above Employee
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Public Relations Officer
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Mar 2004 - Jun 2007
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Education
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Pakistan Institute of Management
Diploma, Project Management -
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University of Karachi
MA, International Relations and Affairs
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