Experience

CultureSpan Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• President

  • Aug 1980 - Present

  I work on new business development as head of a multi-talented, bi-cultural team of marketing professionals. I also oversee the development and execution of marketing solutions and new products and services aimed at businesses seeking to better communicate with their Hispanic customers. In addition, I help identify potential clients who are looking for general market campaigns that reach broader audiences. I work on new business development as head of a multi-talented, bi-cultural team of marketing professionals. I also oversee the development and execution of marketing solutions and new products and services aimed at businesses seeking to better communicate with their Hispanic customers. In addition, I help identify potential clients who are looking for general market campaigns that reach broader audiences.



KERA-TV (PBS) Dallas, Texas

• Public Information Director

  • Jun 1972 - Oct 1979

  Was responsible for the promotion of KERA's local programming, including the production of a 24-page monthly guide distributed to members. In addition, I over saw promotional efforts for the marketing of KERA's national programming production and traveled throughout the country to other PBS stations to encourage them to broadcast our product. Was responsible for the promotion of KERA's local programming, including the production of a 24-page monthly guide distributed to members. In addition, I over saw promotional efforts for the marketing of KERA's national programming production and traveled throughout the country to other PBS stations to encourage them to broadcast our product.