Experience

DBSI

• United States
• Business Consulting and Services
• 100 - 200 Employee

• Head Of Marketing

  • Mar 2015 - Present

• Director of Corporate Communications

  • Jul 2013 - Feb 2015



LawLogix, a division of Hyland

• United States
• Software Development
• 1 - 100 Employee

• Sr. Marketing Manager

  • Jun 2010 - Jul 2013

  Recruited to establish and grow marketing efforts of a company from the ground up by implementing comprehensive marketing campaigns, strategies, and protocols. Managed all internal and external communications of the company, which includes development of print and digital literature, public relations, social media, newsletters, email campaigns, webinars, website, and partner communications.Key Achievements: • Develop strategic direction for annual marketing campaigns, brand awareness, and customer acquisition/retention programs • Increased demand generation by 150% over a 3 year period through the use of marketing automation tools and online marketing initiatives. Spearheaded the use of marketing automation throughout the marketing department. • Increased web traffic 325% by implementing SEO, social media, and content marketing strategies. • Elevated sales to a 3 year growth rate of 60% by helping to lift the brand image and marketing reach • Responsible for all email marketing campaigns, messaging, and strategies • Successfully ran the content marketing strategies for the company, included promoting and running webinars with an average registration number of 1500 registrants



nQ Zebraworks

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Channel & Marketing Manager

  • Aug 2007 - Aug 2009

  • Responsible for creating new marketing campaigns that included planning and designing brochures, marketing slicks, and website material• Generated all promotions, communications, and sales material for Channel Partners• Sold product directly to law firms, including the AMLaw 500. This included in-person and WebEx presentations, creation of proposals, and pre-and post sales follow up calls • Devised annual marketing plan and timeline for items such as frequency of contact, type of contact, promotions, articles for printed technical publications, newsletters, email blasts• Customized and maintained Salesforce to create various marketing reports used directly in selling and managing client contacts• Managed entire facet of tradeshows: organizing, booking, pre-show marketing, attending• Collaborated with PR Firm to develop press releases, articles, and other various materials

• Channel & Marketing Coordinator

  • Aug 2007 - Jun 2009



Shell Vacations Club

• United States
• Hospitality
• 1 - 100 Employee

• Manager of Support Services SVC Southwest

  • 2000 - 2007

  • In charge of reporting and forecasting of sales, customer trends, and monthly traffic• Accountable for operations of employees in three departments including training and administering new programs throughout the staff• Responsible for payroll and scheduling • In charge of reporting and forecasting of sales, customer trends, and monthly traffic• Accountable for operations of employees in three departments including training and administering new programs throughout the staff• Responsible for payroll and scheduling