Michael Asaro

Regional Account Executive at Cars.com
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Contact Information
us****@****om
(386) 825-5501
Location
US
Languages
  • English -

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5.0

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Walter Straus

Michael is a joy to partner with in business. Michael handled my client locations on the West Coast and provided superior coverage and intel for me while I was based in the Southeast. His knowledge and experience in the automotive field makes him highly valuable and when you couple that with his incredible skills at relationship building you get a very rare individual that can manage and grow clients even during a down economy. Detail, persistence and genuine concern for clients makes Michael a 'top pick' for people that I look forward to working with again in the automotive industry.

Chris Spensley

Mike possesses the ideal combination of intelligence, enthusiasm and experience to delivery optimal results in a consulting setting. Michael has the ability to identify an organizations need for change, the positive attitude necessary to influence the change and the necessary leadership ability to make sure changes are permanent. If in opportunity occurs where I need a top notch field consultant I would hire Michael immediately.

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Experience

    • United States
    • Internet Publishing
    • 700 & Above Employee
    • Regional Account Executive
      • Apr 2020 - Present

      CARS is a leading digital marketplace and solutions provider for the automotive industry that connects car shoppers with sellers. Launched in 1998 with the flagship marketplace site Cars.com and headquartered in Chicago, the Company empowers shoppers with the data, resources and digital tools needed to make informed buying decisions and seamlessly connect with automotive retailers. In a rapidly changing market, CARS enables dealerships and OEMs with innovative technical solutions and data-driven intelligence to better reach and influence ready-to-buy shoppers, increase inventory turn and gain market share. In 2018, CARS acquired Dealer Inspire®, an innovative technology company building solutions that future-proof dealerships with more efficient operations, a faster and easier car buying process, and connected digital experiences that sell and service more vehicles. CARS properties include Cars.com, DealerRater®, DealerInspire®, Accu-trade®, Auto.com™, PickupTrucks.com® and NewCars.com®. For more information, visit www.Cars.com.

    • United States
    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • General Manager
      • Jan 2020 - Mar 2020

    • United States
    • Software Development
    • 200 - 300 Employee
    • Dealer Relations Manager
      • Sep 2018 - Jan 2020

      Our Vision To radically transform the traditional consumer purchase journey. Our Mission To leverage data to predict sales and transform the consumer automobile purchase experience in ways the industry cannot even imagine. Our Values To be true Masterminds: ...with the DRIVE to work fast, think fast and help each other outperform our own expectations and outpace our competitors. To embrace change with a smile. To deliver results. And to prosper together. ...to HELP each other by welcoming feedback and providing it. To be open to each other’s thoughts and ideas. To jump in. To lean in. To learn new ideas. And to be mindful that everyone has something to teach, and that it is important to develop ourselves and to learn through others. If your capabilities and values align with ours, consider bringing your passion and future to Mastermind.

    • United States
    • Motor Vehicle Manufacturing
    • 100 - 200 Employee
    • Regional Sales Manager
      • Jan 2016 - Sep 2018

      Dominion Dealer Solutions is redefining retail with end-to-end technology solutions built by visionaries who see beyond the challenges of today, to deliver flexible, customizable solutions that grow with your dealership and generate results the competition can’t match. Our Progressive Retail Solutions™ keep you in control and always connected to your employees, your processes and your customers. Prime Response™ Predictive Social Advertising + Reputation Influence / Responsive Websites / Custom Content Marketing w/ managed SEO / Google AdWords Premier Partner SEM / VinVelocity™ Inventory Marketing / DealActivator Equity Mining

    • United States
    • IT Services and IT Consulting
    • 500 - 600 Employee
    • Toyota Digital Operation Consultant
      • Nov 2014 - Oct 2015

      Providing the dealer network and regional management of Toyota with in-dealer, digital, and lead management process improvement training. Delivering strategic dealer consulting, planning, and digital implementation, all designed to optimize performance and maximize returns. Continually educating Toyota's retailers and field network on digital opportunities. Providing the dealer network and regional management of Toyota with in-dealer, digital, and lead management process improvement training. Delivering strategic dealer consulting, planning, and digital implementation, all designed to optimize performance and maximize returns. Continually educating Toyota's retailers and field network on digital opportunities.

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Dealer Advisor
      • Aug 2014 - Nov 2014

      Responsible for relationship management and on-site support for PureCars' existing automotive dealership clients who subscribe to the Trade-In Value Report, Used Vehicle Value Report, and SmartComments products. Acquisition of new dealership clients on the PureCars Value Intelligence Platform (VIP). PureCars' exclusive, award-winning technology drives more showroom opportunities by igniting your inventory with more relevant content that proves value is more than just price. Responsible for relationship management and on-site support for PureCars' existing automotive dealership clients who subscribe to the Trade-In Value Report, Used Vehicle Value Report, and SmartComments products. Acquisition of new dealership clients on the PureCars Value Intelligence Platform (VIP). PureCars' exclusive, award-winning technology drives more showroom opportunities by igniting your inventory with more relevant content that proves value is more than just price.

    • United States
    • Software Development
    • 200 - 300 Employee
    • Digital Advisor
      • Jul 2013 - Aug 2014

      Responsible for comprehensive remote and on-site digital marketing support for KPA's premium clients throughout the western United States. Including SEO, website improvement, and social media management. Responsible for comprehensive remote and on-site digital marketing support for KPA's premium clients throughout the western United States. Including SEO, website improvement, and social media management.

    • United Kingdom
    • Motor Vehicle Manufacturing
    • 700 & Above Employee
    • Small Business Sales Specialist
      • Aug 2012 - Jul 2013

      Responsible for promoting and driving sales to local small businesses through Chrysler, Jeep, Dodge and Ram dealerships with the primary focus on commercial vehicles/products. Obtaining dealership advertising and market commitments, as well as manage commercial advertising co-op with the cooperation of the Regional Sales Manager. Prepare and present reports/metrics for dealers and the dealership's key managers, which show commercial sales, profit and opportunities. Work to secure dealership commitments to invest in people, process and training in all departments. Accompany dealer sales personnel at outside sales calls to local small businesses. Manage operational dealer and business center contacts for issues related to commercial vehicles sales. Manage and provide consultation on the dealerships inventory. Ensure availability for the right commercial product to the right local users. Serve as the primary local contact for commercial pools. Incorporate pools into commercial sales processes, including facilitating dealer relationships, developing stocking and consignment programs, and enhancing visibility of appropriate work upfit vehicles for specific market. Work with dealers at grass root trade shows, establish local truck clubs and hold quarterly meetings within region of responsibility. Ensure commercial sales are reported correctly by performing audits and correcting where appropriate.

    • RAM Advocate
      • Feb 2012 - Aug 2012

      Responsible for driving sales and market share growth for Ram Trucks throughout Southern California. These goals are accomplished through conducting comprehensive sales training of dealership personnel, co-sponsoring regional events with franchised dealers, identifying market opportunities and communicating those to dealers, serving as the regional product expert, promoting the RAM brand, and developing joint marketing partnerships.

    • United States
    • Software Development
    • 700 & Above Employee
    • Regional Account Manager
      • Jul 2007 - Feb 2012

      In this position I was primarily responsible for managing relationships and driving revenue growth with existing dealer subscribers. My responsibilities also included marketing and reselling CARFAX products to existing subscribers, increasing dealer awareness, engagement and retention by building strong relationships, actively selling all CARFAX marketing and incentive programs to subscribers, increasing their product value awarenes, and overcoming objections through benefit and value added selling techniques.

  • The Cobalt Group
    • Greater Los Angeles Area
    • Consultant
      • Jun 2006 - Jul 2007

      I was responsible for conducting comprehensive eCommerce training and consulting for assigned franchised automobile dealers in Califoria. My specific job duties included customer relationship management software and phone skills training, sales process development, and business practice improvement. I was responsible for conducting comprehensive eCommerce training and consulting for assigned franchised automobile dealers in Califoria. My specific job duties included customer relationship management software and phone skills training, sales process development, and business practice improvement.

    • United Kingdom
    • Motor Vehicle Manufacturing
    • 700 & Above Employee
    • District Manager
      • Aug 2001 - May 2006

      In this position I was responsible for all aspects of sales management in a specified geographic area. These functions included training, forecasting, dealer relations, auditing, network development, performance recognition, new vehicle inventory, sales reporting, and customer satisfaction assurance. I held this position in three districts including greater upstate New York, Long Island, and central New Jersey. In this position I was responsible for all aspects of sales management in a specified geographic area. These functions included training, forecasting, dealer relations, auditing, network development, performance recognition, new vehicle inventory, sales reporting, and customer satisfaction assurance. I held this position in three districts including greater upstate New York, Long Island, and central New Jersey.

Education

  • Michigan State University
    B.A. Business Administration, Finance
    1999 - 2001
  • San Diego Mesa College
    Transfer to 4 year University, Business Administration and Management, General
    1998 - 1999

Community

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