Pau Ferret
Chief Revenue Officer | Co-founder | CRO | Conversion Rate Optimization at 123compare.me- Claim this Profile
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Bio
Experience
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123COMPARE.ME
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Spain
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Information Technology & Services
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1 - 100 Employee
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Chief Revenue Officer | Co-founder | CRO | Conversion Rate Optimization
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Jun 2017 - Present
Barcelona Area, Spain In my role, I direct all activities relating to effective management of business development operations, including sales, revenue, marketing, and customer success for a B2B, SaaS model, travel tech digital platform start-up, connecting travelers with hotels directly. I administer functions surrounding the creation and execution of several strategic and tactical initiatives to increase sales volume, revenue, market positioning, and brand awareness. I head the implementation of growth hacking… Show more In my role, I direct all activities relating to effective management of business development operations, including sales, revenue, marketing, and customer success for a B2B, SaaS model, travel tech digital platform start-up, connecting travelers with hotels directly. I administer functions surrounding the creation and execution of several strategic and tactical initiatives to increase sales volume, revenue, market positioning, and brand awareness. I head the implementation of growth hacking pivot mentality, A/B testing methodologies, and data-based decision making. • Generated and delivered exceptional revenue growth by 90%+ YoY. • Devised and deployed robust initiatives to double the volume of clients onboarding every year. • Introduced and diverted start-up to a Product Led Growth (PLG) model for optimal performance during COVID-19 Pandemic. • Liaised and negotiated with diverse stakeholders from top-tier organisations, including companies like Radisson Hotel Group, NH-Hotels, Accenture, EY, and Deloitte. • Transformed the company's culture from a widget software developer to a full software platform focusing on optimization of conversion rates and business intelligence delivery. • Negotiated $1.2 M venture capital deal by visiting Silicon Valley, liaising with investors, vendors, and accelerators, pitching in a Demo Day, and steering the acceleration and fundraising process. • Tripled the number of users and secured 65%+ market share by negotiating optimal terms and conditions during an M&A operation. • Designed and deployed an "expert partner" market positioning based on content creation focused on helping our clients in improving conversion. • Increased website monthly visits by 300%, social media followers by 500%, and lead acquisition by 1000% during 2020. • Strengthened partner's sales channel with a new business model based on revenue share and increased user base in 900+ new hotels, while negotiating additional 2500+ new hotels. Show less
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Easytech Global
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IT Services and IT Consulting
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1 - 100 Employee
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VP of Growth
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Jan 2014 - Jun 2017
Barcelona
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Projeccions PDC
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Design Services
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1 - 100 Employee
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Director Of Business Development, Sales
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2010 - Jan 2014
Vilassar de Mar (Barcelona)
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Business Development and Sales, start-ups
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Jun 2005 - Feb 2010
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Vodafone
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United Kingdom
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Telecommunications
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700 & Above Employee
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Business Development Manager
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Nov 1998 - May 2005
Barcelona
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Arbora & Ausonia
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Spain
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Manufacturing
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1 - 100 Employee
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Business Development Manager
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Apr 1992 - Nov 1998
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Education
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IESE Business School
PDD, Business Administration -
EADA - Escuela de Alta Dirección y Administración
Executive, Business Administration -
Universitat de Barcelona
(Ph.D.), Economics -
University of Geneva
Marketing/Marketing Management, General -
Universitat de Barcelona
Graduate, Economics -
San Diego State University-California State University
Microeconomics