Experience

Pfannenberg Asia

• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Managing Director

  • Oct 2020 - Present

  - Manage Asia P&L and Operations. - Develop 5 years regional strategy for thermal management, process cooling and signalling products. - Collaboration with USA & European Team for global account management. - Change management, ERP migration, Channel Management, ERP Migration, Digitalisation, Analytics. - Manage Asia P&L and Operations. - Develop 5 years regional strategy for thermal management, process cooling and signalling products. - Collaboration with USA & European Team for global account management. - Change management, ERP migration, Channel Management, ERP Migration, Digitalisation, Analytics.



ERNI Electronics

• Switzerland
• Appliances, Electrical, and Electronics Manufacturing
• 100 - 200 Employee

• Deputy Managing Director

  • Feb 2004 - Sep 2020

  - Manage Operations in China, South Korea, Japan, India, Singapore, Indonesia, Australia, New Zealand, Malaysia, Taiwan, Thailand, Philippines, Vietnam. - Formulate regional Strategy, and identify Core Competencies to develop Competitive Advantages. - Global collaboration with USA & German Team to catalyze local solution. - Global Account Management, Channel Management, and Market Research, Planning & Positioning. - Instrumental to the early growth in Asia, which later led to office set up.



Teledata (Singapore) Limited

• Singapore

• Sales Director

  • May 2002 - Jan 2004

  - B2B Solution Selling with Call-Centre, VoIP, Mobile Data network, Core/Transmission/Access Network, SDH/SONET, Subscriber Management System, Free Space Optics, and Internet Security. - Break down complex problems and provide viable solutions. - Collaborate with Partners to win tender. - Seconded to Manila as Head of Philippines Office to resolve local labor problems. - Won the first Tender on Free Space Optics despite limited resources. - B2B Solution Selling with Call-Centre, VoIP, Mobile Data network, Core/Transmission/Access Network, SDH/SONET, Subscriber Management System, Free Space Optics, and Internet Security. - Break down complex problems and provide viable solutions. - Collaborate with Partners to win tender. - Seconded to Manila as Head of Philippines Office to resolve local labor problems. - Won the first Tender on Free Space Optics despite limited resources.



Controlware GmbH

• Germany
• IT Services and IT Consulting
• 300 - 400 Employee

• Sales Manager

  • Mar 2001 - Apr 2002

  - B2B Solution Selling with Fiber Optics (TDM, DWDM Multiplexer, Fiber Backup, Converter & Repeater), ATM Access, Leased Line Backup via ISDN, and Video over the Network. - Provide Pre & Post-Sales Technical Support to Customers & Channel Partners. - Organize International Trade Show & Exhibitions. - B2B Solution Selling with Fiber Optics (TDM, DWDM Multiplexer, Fiber Backup, Converter & Repeater), ATM Access, Leased Line Backup via ISDN, and Video over the Network. - Provide Pre & Post-Sales Technical Support to Customers & Channel Partners. - Organize International Trade Show & Exhibitions.



Methode Electronics

• United States
• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• Product Manager

  • Apr 2000 - Feb 2001

  - Plan, develop and implement Sales and Marketing Strategies for the interconnection solutions. - Study Competitive Advantages with Competitor Analysis and Gap Analysis. - Identify and secure new business opportunities. - Maintain strategic relationship with Key Account Customers. - Making trips to San Jose, USA to discuss customized interconnection solution with the R&D customers. - Lead the Sales Team to maximize revenue for each Product Line. - Implement Cost-Plus Pricing for each Product Line in collaboration with Production, R&D and Sales. - Improve troubled Account leading to increase in sales.



Western Digital

• United States
• Computer Hardware Manufacturing
• 700 & Above Employee

• Senior Engineer

  • May 1997 - Mar 2000

  - Manage a team of 20 technical staffs of engineers and technicians in maximising operational efficiency of Servo Track Writer and Media Certifier (Guzik, PS5100). - Responsible for new set up of Servo Track Writer and Media Certifier production line in new Class 10 Clean Room. - Seconded to San Jose, USA for New Product Transfer. - First to achieve 99% pilot yield in San Jose and 99% mass production yield in Singapore. - Pioneer in scraped media recovery project using robotic arms and laser scanning. - Research and develop new software test sequence to protect head crash incident at the Servo Track Writer.



ST Engineering

• Singapore
• Mechanical Or Industrial Engineering
• 700 & Above Employee

• Engineer

  • Aug 1996 - Apr 1997

  - Turnkey Project Management on Traffic System, Security & Surveillance, HVAC control system, SCADA System, and IT Network. - Prepare Request-For-Tender (RFT), outlining pricing, schedule of delivery, competitive advantage and offered value. - System Design, Technical Presentation, Business Planning. - Turnkey Project Management on Traffic System, Security & Surveillance, HVAC control system, SCADA System, and IT Network. - Prepare Request-For-Tender (RFT), outlining pricing, schedule of delivery, competitive advantage and offered value. - System Design, Technical Presentation, Business Planning.