Amelia Johnson
Head of Design and Research at cinch- Claim this Profile
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Bio
Jessica Williams
Whip smart and great with stakeholders, Amelia is the perfect example of a UX practitioner who knows how to protect the user experience from the whims of an unrelenting boardroom. I have never seen anyone navigate difficult conversations as elegantly as her, and these approaches have become the blueprint for how I communicate in similar scenarios. I also had the pleasure of being line-managed by Amelia during a difficult stint in my career, and I couldn't believe how easily she made me feel heard, appreciated and worthy of retaining. Add to that her insane work ethic and wide-reaching knowledge of UX fundamentals, tools and techniques, and you have that unicorn candidate who can do it all. Amelia is fun, caring, spirited and deeply passionate about UX, and I would urge any company looking to build a best-in-class practice not to miss out on her.
Ben Webb
During our time working together, I had the pleasure of reporting directly to Amelia, and I can honestly say that she is one of the most talented and dedicated design leaders I have ever had the privilege of working with. Amelia's passion for UX design is matched only by her empathy and care for her team members. She creates a supportive and collaborative work environment where everyone feels valued and appreciated. Her ability to listen and provide constructive feedback helped me to grow both personally and professionally. As a manager, Amelia is approachable, responsive, and supportive. She takes the time to understand the unique needs and strengths of each team member and provides guidance and mentorship tailored to each individual's growth goals. Her leadership style fosters creativity, collaboration, and accountability, leading to a highly effective and productive team. Overall, I cannot recommend Amelia highly enough. She is an exceptional leader and an asset to any organisation. If you are looking for a talented and dedicated UX lead, you will not find anyone better than Amelia.
Jessica Williams
Whip smart and great with stakeholders, Amelia is the perfect example of a UX practitioner who knows how to protect the user experience from the whims of an unrelenting boardroom. I have never seen anyone navigate difficult conversations as elegantly as her, and these approaches have become the blueprint for how I communicate in similar scenarios. I also had the pleasure of being line-managed by Amelia during a difficult stint in my career, and I couldn't believe how easily she made me feel heard, appreciated and worthy of retaining. Add to that her insane work ethic and wide-reaching knowledge of UX fundamentals, tools and techniques, and you have that unicorn candidate who can do it all. Amelia is fun, caring, spirited and deeply passionate about UX, and I would urge any company looking to build a best-in-class practice not to miss out on her.
Ben Webb
During our time working together, I had the pleasure of reporting directly to Amelia, and I can honestly say that she is one of the most talented and dedicated design leaders I have ever had the privilege of working with. Amelia's passion for UX design is matched only by her empathy and care for her team members. She creates a supportive and collaborative work environment where everyone feels valued and appreciated. Her ability to listen and provide constructive feedback helped me to grow both personally and professionally. As a manager, Amelia is approachable, responsive, and supportive. She takes the time to understand the unique needs and strengths of each team member and provides guidance and mentorship tailored to each individual's growth goals. Her leadership style fosters creativity, collaboration, and accountability, leading to a highly effective and productive team. Overall, I cannot recommend Amelia highly enough. She is an exceptional leader and an asset to any organisation. If you are looking for a talented and dedicated UX lead, you will not find anyone better than Amelia.
Jessica Williams
Whip smart and great with stakeholders, Amelia is the perfect example of a UX practitioner who knows how to protect the user experience from the whims of an unrelenting boardroom. I have never seen anyone navigate difficult conversations as elegantly as her, and these approaches have become the blueprint for how I communicate in similar scenarios. I also had the pleasure of being line-managed by Amelia during a difficult stint in my career, and I couldn't believe how easily she made me feel heard, appreciated and worthy of retaining. Add to that her insane work ethic and wide-reaching knowledge of UX fundamentals, tools and techniques, and you have that unicorn candidate who can do it all. Amelia is fun, caring, spirited and deeply passionate about UX, and I would urge any company looking to build a best-in-class practice not to miss out on her.
Ben Webb
During our time working together, I had the pleasure of reporting directly to Amelia, and I can honestly say that she is one of the most talented and dedicated design leaders I have ever had the privilege of working with. Amelia's passion for UX design is matched only by her empathy and care for her team members. She creates a supportive and collaborative work environment where everyone feels valued and appreciated. Her ability to listen and provide constructive feedback helped me to grow both personally and professionally. As a manager, Amelia is approachable, responsive, and supportive. She takes the time to understand the unique needs and strengths of each team member and provides guidance and mentorship tailored to each individual's growth goals. Her leadership style fosters creativity, collaboration, and accountability, leading to a highly effective and productive team. Overall, I cannot recommend Amelia highly enough. She is an exceptional leader and an asset to any organisation. If you are looking for a talented and dedicated UX lead, you will not find anyone better than Amelia.
Jessica Williams
Whip smart and great with stakeholders, Amelia is the perfect example of a UX practitioner who knows how to protect the user experience from the whims of an unrelenting boardroom. I have never seen anyone navigate difficult conversations as elegantly as her, and these approaches have become the blueprint for how I communicate in similar scenarios. I also had the pleasure of being line-managed by Amelia during a difficult stint in my career, and I couldn't believe how easily she made me feel heard, appreciated and worthy of retaining. Add to that her insane work ethic and wide-reaching knowledge of UX fundamentals, tools and techniques, and you have that unicorn candidate who can do it all. Amelia is fun, caring, spirited and deeply passionate about UX, and I would urge any company looking to build a best-in-class practice not to miss out on her.
Ben Webb
During our time working together, I had the pleasure of reporting directly to Amelia, and I can honestly say that she is one of the most talented and dedicated design leaders I have ever had the privilege of working with. Amelia's passion for UX design is matched only by her empathy and care for her team members. She creates a supportive and collaborative work environment where everyone feels valued and appreciated. Her ability to listen and provide constructive feedback helped me to grow both personally and professionally. As a manager, Amelia is approachable, responsive, and supportive. She takes the time to understand the unique needs and strengths of each team member and provides guidance and mentorship tailored to each individual's growth goals. Her leadership style fosters creativity, collaboration, and accountability, leading to a highly effective and productive team. Overall, I cannot recommend Amelia highly enough. She is an exceptional leader and an asset to any organisation. If you are looking for a talented and dedicated UX lead, you will not find anyone better than Amelia.
Credentials
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NNG Group UX Management Certified
Nielsen Norman GroupMar, 2019- Nov, 2024
Experience
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cinch
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United Kingdom
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Retail Motor Vehicles
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300 - 400 Employee
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Head of Design and Research
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Jun 2023 - Present
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Design Lead
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Dec 2020 - Jun 2023
Built, led and managed a team of experience designers, content designers and service designers to deliver high-quality solutions for cinch payments and financing.Developed a clear strategic vision for the design team, aligning design goals with objectives and key metrics.Collaborated with cross-functional teams including product management, engineering and compliance to ensure design alignment with business objectives.Consulted with user research and to inform design decisions, documenting the user experience and journey across cinch and it's partners.Designed and prototyped experiences from iterative designs to strategic future visions.Developed and maintained relationships with external partners.Provided mentorship, guidance, and opportunities for professional development to team members, supporting their growth and development within the organisation.Fostered a culture of collaboration, innovation, and learning within the design team, encouraging team members to share knowledge and learn from one another.Team achievements:- Optimisation of finance calculator increased usage by 86% and applications by 30%- Pay by bank transfer reduced cinch transaction fees by 8%- Introducing soft search, reducing the application decline rate by 4.8%- Optimising a self selected credit score within the finance calculator increasing conversion by 7.6%- Introduced split payments allowing users to pay using several cards reducing related CX calls by 95% and increasing payments by 30%- Enabling users to edit their finance offer, increasing lost orders by 15%- Enabling users to part exchange with outstanding finance for both positive and negative equity.- Improving the finance experience for cinch CX agents. Show less
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Moneysupermarket Group
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United Kingdom
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Software Development
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400 - 500 Employee
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UX Manager - Insurance
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Dec 2017 - Dec 2020
Leading user experience in the insurance sector Managing designers and running the UX mentorship scheme with 6+ designers. Ownership of design process, strategy, research and conversion testing in a team of 12+. Stakeholder management including brand, marketing, commercial and executive-level managers. Creating inclusive experiences for all users, regardless of abilities. Achievements - Introduced a mileage estimation in journey resulting in a quoted price drop for 59% of users who reduced their mileage - Iterative testing lead to adding both annual and monthly prices to the results resulting in 1.9% visitor to conversion rate and a +£399k annual impact. - Using data to calculate a best time to buy timeframe for users resulting in a 1.3% uplift to sale and an estimated 1.7million annual impact. - Introduced a prompt for the user to input their driving license number increasing driving licence capture rate 23%, reducing the average price by £19.91 and resulting in a 1.4% estimated annual revenue of +722k. Show less
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DEPT®
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Netherlands
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Marketing Services
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700 & Above Employee
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Senior UX Consultant
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Sep 2016 - Dec 2017
Leading the UX design process for various brands. Collaborating with cross-functional teams to research, ideate, prototype, and deliver effective solutions that meet clients' business needs and end-users' expectations. Clients included Subway, Warner Hotels, Butlins, Adidas, DFDS, Formula E and Triumph motorcycles. Leading the UX design process for various brands. Collaborating with cross-functional teams to research, ideate, prototype, and deliver effective solutions that meet clients' business needs and end-users' expectations. Clients included Subway, Warner Hotels, Butlins, Adidas, DFDS, Formula E and Triumph motorcycles.
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Booking.com
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Netherlands
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Software Development
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700 & Above Employee
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Senior UX Designer
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Aug 2013 - Sep 2016
Working on a variety of digital products, applications services and apps for the car hire sector. Conducting user research, generating ideas, creating prototypes, and overseeing the delivery of conversion tests. Ensuring the design solutions were data-driven and aligned with business objectives, continuously improving the user experience to meet customer expectations. Working on a variety of digital products, applications services and apps for the car hire sector. Conducting user research, generating ideas, creating prototypes, and overseeing the delivery of conversion tests. Ensuring the design solutions were data-driven and aligned with business objectives, continuously improving the user experience to meet customer expectations.
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Auburn Creative | An Assisted Agency
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Senior Experience Designer
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Feb 2013 - Oct 2013
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Experience Designer
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Nov 2011 - Jan 2013
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Creare - Digital Marketing
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Website Designer
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Jan 2010 - Dec 2011
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Education
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2007 - 2010
Coventry University
Bachelor of Arts (B.A.), Graphic Design
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