Director, Marketing Communications & Brand

• Aug 2023 - Present

Senior Director of Marketing

• Mar 2020 - Aug 2023

Leads and manages cross-functional marketing team to set brand, content, and communications strategy, as well as development and execution from digital to print media for insurtech. Steers and curates comprehensive rebranding efforts including website content and design and marketing collateral. • Launched corporate blog and editorial strategy to directly increase brand SEO, resulting in 190% organic site traffic increase. Grew company web page views by 200%, and improved average page… Show more Leads and manages cross-functional marketing team to set brand, content, and communications strategy, as well as development and execution from digital to print media for insurtech. Steers and curates comprehensive rebranding efforts including website content and design and marketing collateral. • Launched corporate blog and editorial strategy to directly increase brand SEO, resulting in 190% organic site traffic increase. Grew company web page views by 200%, and improved average page viewing length by 2.5 minutes year-over-year. Identified, marketed to, and attracted high-caliber talent for employment, resulting in 74% growth in LinkedIn followers and 53% engagement and interest. • Developed all marketing assets to drive go-to-market launches across more than 20 industries and created sales playbook to employ best practices, tactics, and strategies during different stages of the selling process by industry, geography, and audience.

Marketing Director

• Aug 2018 - Mar 2020

Oversaw integrated marketing plans to support enterprise-wide growth efforts and strategy across targeted business channels. Engaged and coordinated with Executive Leadership Team to execute multichannel marketing strategy from conception to launch, and managed PR, media, and partner relationships. • Compiled market data and developed comprehensive RFP function used company-wide, leading to $6M revenue gain in an 18-month timeframe. Achieved success rate of 50% for RFPs, surpassing average… Show more Oversaw integrated marketing plans to support enterprise-wide growth efforts and strategy across targeted business channels. Engaged and coordinated with Executive Leadership Team to execute multichannel marketing strategy from conception to launch, and managed PR, media, and partner relationships. • Compiled market data and developed comprehensive RFP function used company-wide, leading to $6M revenue gain in an 18-month timeframe. Achieved success rate of 50% for RFPs, surpassing average by 35%. • Identified and demonstrated long-term marketing needs, presented timelines for additional hires, and tripled marketing team from 3–9 members.

Marketing Manager

• Dec 2016 - Mar 2020

Hired to lead content and brand for $50M insurance organization. Researched, identified, and selected best channels to improve marketing effectiveness and efficiency, as well as developed and wrote content and collateral to meet unique needs of defined clients and business segments. • Provided consistent brand experience and company messaging while supporting efforts for 22% growth year-over-year.

West Region Creative Services Manager

• Jun 2014 - Mar 2016

Promoted to specialized regional brand strategist leadership role, managing 10-person marketing team upon multiple acquisitions, establishing $500M insurance division including 1300 members in over 20 offices. Created and developed cohesive branding strategy, including marketing and sales collateral, internal communication and portals, swag, and events. • Collaborated with technology team to build customizable and efficient proposal wizard, saving sales team 3 hours in response time for each… Show more Promoted to specialized regional brand strategist leadership role, managing 10-person marketing team upon multiple acquisitions, establishing $500M insurance division including 1300 members in over 20 offices. Created and developed cohesive branding strategy, including marketing and sales collateral, internal communication and portals, swag, and events. • Collaborated with technology team to build customizable and efficient proposal wizard, saving sales team 3 hours in response time for each renewal and strategy proposal. • Selected as 1 of 3 brand stewards across nation while doubling department size. • Led two national project teams to develop and streamline external messaging and collateral.

Market Growth & Development Consultant

• Jul 2006 - Jun 2014

Coordinated, wrote, edited, and published all communications and marketing materials. Researched market to provide consistent messaging and created style guidelines and brand standards. Managed trade shows and community involvement activities. • Performed hybrid marketing and sales responsibilities, handling 3 largest accounts in western region, rebuilding insurance programs, and learning market nuances from account management side. • Earned stakeholder buy-in with ability to articulate… Show more Coordinated, wrote, edited, and published all communications and marketing materials. Researched market to provide consistent messaging and created style guidelines and brand standards. Managed trade shows and community involvement activities. • Performed hybrid marketing and sales responsibilities, handling 3 largest accounts in western region, rebuilding insurance programs, and learning market nuances from account management side. • Earned stakeholder buy-in with ability to articulate long-term benefits of consistent marketing procedures and tactics.